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The 10X Rule: The Only Difference Between Success and Failure Hardcover – April 26 2011
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While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.
The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.
- Learn the "Estimation of Effort" calculation to ensure you exceed your targets
- Make the Fourth Degree a way of life and defy mediocrity
- Discover the time management myth
- Get the exact reasons why people fail and others succeed
- Know the exact formula to solve problems
Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.
- ISBN-100470627603
- ISBN-13978-0470627600
- Edition1st
- PublisherWiley
- Publication dateApril 26 2011
- LanguageEnglish
- Dimensions14.99 x 2.79 x 23.11 cm
- Print length256 pages
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Product description
From the Inside Flap
Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can't operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation, and responsibility, and this book gives you step-by-step guidance on how to achieve phenomenal success for yourself!
With The 10X Rule, you'll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fears, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the marketand you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundancein all areas of your life.
The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right nowand if you come up short, you'll still find yourself further along than if you had maintained your life's current status quo. The 10X Rule teaches you how to:
Reach goals that you previously thought were impossible
Correctly set goals and guarantee their achievement
Create unprecedented levels of happiness and satisfaction in every area of your life
Use fear as fuel to move you into action
Get everything you want and never have to settle
Dominate your competition and become a role model for success
From the Back Cover
Praise for 10x Rule
"Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn't reach their goals: WORK!"Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor
"Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!"Barry Poznick, Executive Producer of How'd You Get So Rich? and Are You Smarter Than A 5th Grader?
"If you don't think goal setting is important in life, don't waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life." Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA
"In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a 'domination mentality.' It's a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed."Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor's Business Daily
"Grant Cardone has hit the nail on the head with The 10X Ruletelling you the real reason people succeed greatly in any area of life!"Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books
About the Author
Product details
- Publisher : Wiley; 1st edition (April 26 2011)
- Language : English
- Hardcover : 256 pages
- ISBN-10 : 0470627603
- ISBN-13 : 978-0470627600
- Item weight : 462 g
- Dimensions : 14.99 x 2.79 x 23.11 cm
- Best Sellers Rank: #2,765 in Books (See Top 100 in Books)
- #11 in Business Strategy & Competition
- #11 in Systems & Planning (Books)
- #12 in Business Systems & Planning (Books)
- Customer Reviews:
About the author

Grant Cardone owns and operates seven privately held companies, and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets worth over $5 Billion. He is one of the Top Crowdfunders in the world, raising over $880 million in equity via social media. He is featured on Season 2 of Discovery Channel's Undercover Billionaire, where he takes on the challenge of building a million-dollar business in 90 days. Grant is also a New York Times bestselling author of 11 business books, including The 10X Rule, which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underprivileged and troubled youth in financial literacy.
Customer reviews

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Top reviews
Top reviews from Canada
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Need a butt kicking to create success and get moving towards a goal? This book will give you that and more.
I read this book a few months ago. It was a great read and I definitely felt like it gave me a performance boost. The interesting thing is the lasting impact of the book. I am still thinking about some of the things I read months later like the quote above.
From how you set your goals, to why so many people create average in their life (and why you won't after you read this) to the mindset you must have to do something big - this book gives you lots of food for thought, steps and hard hitting questions to help you get going.
If you are concerned about time management and balance in your life, you'll get a shot to the gut on this one.
If you're looking for a strategic guide to create a business - that's not what this book is. If you're looking for a way to work four hours a week and play the rest of the time, this book won't please you. Not for the lazy - this book demands you get off the couch and be great. If that's what you want in your life, career and business, you're in for the perfect read and a caffeine shot of motivation. If you want to give your mindset a tune up and get motivated, you'll find that in a high dose.
This book tells you no goals are too small - you have to think big and take big action to achieve them - that is the nitty-gritty of the 10X rule. It doesn't matter if you don't know what to do, do anything you can think of and ideas WILL come when you are trying to achieve your goal(s). An absolute, essential read that makes a person feel that there is nothing that cannot be accomplished.
I highly recommend for those who are passionate about life and want to achieve more.
Easy to read … Grant Cardone EXPLAINS you what is needed in today’s world .. You can achieve your goals and dreams with persistent action .. If you want to start changing your life , way of thinking is crucial ..
Buy this book , you can’t go wrong …



Top reviews from other countries

This book is one of a kind, it motivates you from inside out and probably only book you would need for self-motivation.
It slaps you right in your face straight way by showing you the lack of effort and initiative you have taken and hence you are not successful in your life or career.
If you have mediocre mentality then this book is not for you, it is for the person who is ready to take massive action in life until success.
Mr. Sales would be correct synonyms for Grant Cardone
If you find the review useful, consider clicking helpful!


Reviewed in India 🇮🇳 on October 5, 2018
This book is one of a kind, it motivates you from inside out and probably only book you would need for self-motivation.
It slaps you right in your face straight way by showing you the lack of effort and initiative you have taken and hence you are not successful in your life or career.
If you have mediocre mentality then this book is not for you, it is for the person who is ready to take massive action in life until success.
Mr. Sales would be correct synonyms for Grant Cardone
If you find the review useful, consider clicking helpful!



Don't waste your time reading the whole book, you won't learn any more than this.
This is probably one of the worst business books I've ever read. There is no advice, no wisdom from the author, just a load of patting himself on the back for working 10 times harder and being successful.
At one point, there's an anecdote where he advises someone asking him for help on a Sunday to stop taking weekends off and working harder. Enough said.


There are a lot of things to like in this book: don't be a victim, take responsibility for your own actions and future, work hard, be resilient, persist. Grant isn't afraid to tell you that success is going to take work and that it will be difficult, and those are the highlights of the book.
The TL:DR of this book is this: the answer to every question in your life is to take "massive action." That's it. No matter the question, the answer is always massive action. And honestly, that works for Grant and his wife. They're on the same page with what their version of success looks like, and they will do anything it takes to get there.
The real challenge is when discussing tradeoffs/compromises or these other things that Grant doesn't really believe in. Working 18 hours a day doesn't mean you're sacrificing your family, health, or spiritual life to Grant. He's just 10x'ing those things as well. How you ask? Just do it man. Be in it to win it. Time management? Grant doesn't believe in time management. Just massive action. Seriously, those are his answers for how to have it all in every area of life. The closest he gets to providing a tangible solution for success with his family is spending 1 hour in the morning grocery shopping with his daughter.
I'm not being a "hater", I like Grant Cardone. The world needs Grant Cardones. They create great disruption and drive things forward, but the world also needs people to piece together the mess that is left in Grant's wake. He's a chaos generator, constantly creating "new problems." Again, not a bad thing -- but you need a lot of do-ers, "middle-class", or average joes to make the whole machine work as well.
I would use the analogy of a baseball lineup. Grant Cardone is a home run hitter. He's swinging for the fences, baby. Every at bat, every situation, he's swinging for the fences. You hit a lot of home runs this way, and you strike out a lot this way too. You need the egotistical home run hitter on your team. But you also need the base hitter, the base stealer, the sacrifice bunter. The cameras go to Grant, the home-run hitter. He's celebrated for his success and garners the attention. But what if the base hitter doesn't want that? What if he wants to do well, get on base consistently, but doesn't aspire to have the cameras in his face? Isn't that also success?
Same for economics and the game of life. If everyone was a Grant Cardone we'd just have a bunch of self-absorbed chaos creators wreaking havoc everywhere they went. Again, this is something we need but becomes a recipe for disaster if we prescribe this solution for everyone.
Overall, it's a great book if you'e in a funk and feeling sorry for yourself. It's likely that his tough love will motivate you enough to take some action. As far as being what he actually promises -- the answer to success in all areas of life -- it's pretty meh. Massive action is great thing, but the world is far more complex than having one answer be the answer for everything.

If you are a critical reader/thinker you may not be able to finish it so let me save you the time of reading the book. The 10x rule is simply you will need to work 10x harder than you anticipate. Pick any chapter and it is going to tell you to work 10x harder than you think and you will be successful. Other than generic platitudes or stories how the author worked hard, there are no examples of what it means to work hard or how you will be successful. While all the chapters are bad, chapter 10 exemplifies the generality of the content the best. The author points to how he originated a new sales system and now he dominates. He doesn't quantify how he has dominated or compare his sales system to the success of other sales systems, just states "I came out on top." Then in the next paragraph he states Apple did not follow the same way others were creating computers and now they are dominating. He did not give one example of how Apple distinguished itself- just that they did not follow the pack and now they dominate. That level of ineffective process analysis is what the reader should expect from the entire book.
Lastly, the book is about giving "massive amounts of effort" yet the author gives zero effort when it comes to quotes. On several occasions, he wrote "someone once said" when referencing a specific quote. The first time I saw it, I thought the quote must not be from a specific person or attributed to multiple people. The second time I saw "someone once said", I looked up the quote and it was attributed to one person. I looked up each quote when he said "someone once said", and each time it was attributed to a single individual. In a book about giving massive effort, the author did not take the time, which was literally one minute or less, to look up the sources of these quotes. That is not even giving 1x worth of effort.