Ashley Goodall

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About Ashley Goodall
I’m an executive, leadership expert, and author, and have spent my career exploring large organizations from the inside. I look for the lessons from the real world that help people and teams thrive, and that make work a more human place for all of the humans in it.
I’m the co-author, with Marcus Buckingham, of Nine Lies About Work: A Freethinking Leader’s Guide to the Real World (Harvard Business Review Press, April 2019), and of two cover stories in the Harvard Business Review: The Feedback Fallacy, (March/April 2019), and Reinventing Performance Management, (April 2015).
My first experiences of teams and leadership were as a student musician and conductor. I was fascinated by the unspoken understanding between people playing together and carried this fascination into the corporate world. I currently serve as the Senior Vice President of Methods and Intelligence, the data and research engine behind all the people stuff at Cisco. This organization aims to reveal the answers to some of the most challenging questions about work. How can we measure the experience at work reliably? Of the things that we can measure, which matter most? And how can we take what matters most and embed it into our people practices and systems?
Prior to this, I led Cisco's Leadership and Team Intelligence organization, which was focused entirely on serving teams and team leaders.
I live in Montclair, NJ with my wife and son. Music has been inside me for as long as I can remember. I revel in the rhythms of words, songs, and human interactions. I look for humor in everyday situations. I love what makes people weird.
You can connect with me on LinkedIn, Twitter (@littleplatoons), or Instagram (@ashley_goodall). And if you’re someone who believes, as I do, that work can be better, for all of us, than it is today, then join The Freethinking Leader Coalition to learn more at freethinkingleader.org.
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Books By Ashley Goodall
Forget what you know about the world of work
You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing.
These may sound like basic truths of our work lives today. But actually, they're lies. As strengths guru and bestselling author Marcus Buckingham and Cisco Leadership and Team Intelligence head Ashley Goodall show in this provocative, inspiring book, there are some big lies--distortions, faulty assumptions, wrong thinking--that we encounter every time we show up for work. Nine lies, to be exact. They cause dysfunction and frustration, ultimately resulting in workplaces that are a pale shadow of what they could be.
But there are those who can get past the lies and discover what's real. These freethinking leaders recognize the power and beauty of our individual uniqueness. They know that emergent patterns are more valuable than received wisdom and that evidence is more powerful than dogma.
With engaging stories and incisive analysis, the authors reveal the essential truths that such freethinking leaders will recognize immediately: that it is the strength and cohesiveness of your team, not your company's culture, that matter most; that we should focus less on top-down planning and more on giving our people reliable, real-time intelligence; that rather than trying to align people's goals we should strive to align people's sense of purpose and meaning; that people don't want constant feedback, they want helpful attention.
This is the real world of work, as it is and as it should be. Nine Lies About Work reveals the few core truths that will help you show just how good you are to those who truly rely on you.