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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – Illustrated, Jan. 20 2015

4.6 4.6 out of 5 stars 4,668 ratings

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Popular Highlights in this book

From the Publisher

One of the bestselling business books of the century.

In blue oceans, demand is created rather than fought over.

The best way to beat the competition is to stop trying to beat the competition.

Go where the profits are and where the competition isn't.

Product description

Review

"one of the bestselling business books of the century" — Financial Times

"Blue Ocean Strategy is the most successful book on business master-planning" — The Economist

"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." — Qantas The Australian Way

Praise for Blue Ocean Strategy:

  • A bestseller across 5 continents
  • More than 4 million copies sold worldwide
  • Translated into 47 languages
  • A Wall Street Journal, BusinessWeek, and Fast Company bestseller
  • Thinkers50 Strategy Award for Best Business Book of the decade
  • The Fast Company Leadership Hall of Fame
  • Winner of the Carl S. Sloane Award for Excellence in Management Consulting

About the Author

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 47 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renée Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see blueoceanstrategy.com.

Product details

  • Publisher ‏ : ‎ Harvard Business Review Press; Revised ed. edition (Jan. 20 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1625274491
  • ISBN-13 ‏ : ‎ 978-1625274496
  • Item weight ‏ : ‎ 538 g
  • Dimensions ‏ : ‎ 16 x 3.3 x 23.37 cm
  • Customer Reviews:
    4.6 4.6 out of 5 stars 4,668 ratings

About the authors

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
4,668 global ratings

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Vivek Dhungav
4.0 out of 5 stars Amazing and Innovative study material...It has made a difference in my career
Reviewed in India 🇮🇳 on September 27, 2018
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Vivek Dhungav
4.0 out of 5 stars Amazing and Innovative study material...It has made a difference in my career
Reviewed in India 🇮🇳 on September 27, 2018
The concept, the ideas, the flow of the book is just amazing...Highly recommend this book to all the guys who want to make difference in their career.

Merging innovations into one new innovation which is Blue Ocean is a WOW factor of this book. The cases studies in the book is priceless and I still can read it again and again…

Giving it a 4 star just because the vocabulary in the books sometimes is too complicated...but again a priceless study material which can't be skipped!

I brought the hardcover version which is high quality and durable. I completed the book in 12 days reading probably 1-2 hours a day, and I still crave for it more...

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Fabrizio Poli
4.0 out of 5 stars Overall Recommended
Reviewed in the United Kingdom 🇬🇧 on September 21, 2020
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Harry Hughes
5.0 out of 5 stars Exceptional!
Reviewed in the United Kingdom 🇬🇧 on July 7, 2022
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Paul Sloane
5.0 out of 5 stars One of the Most Important Works on Innovation
Reviewed in the United Kingdom 🇬🇧 on September 4, 2008
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Solomon
5.0 out of 5 stars Essential reading for entrepreneurs
Reviewed in the United Kingdom 🇬🇧 on April 21, 2021
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