The guide to shortening your execution cycle down from one year to twelve weeks

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

• Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
• Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
• Authors are leading experts on execution and implementation

Turn your organization's idea of a year on its head, and speed your journey to success.

Own your choices and discover the true meaning of accountability 

The implementation of true, organization-wide accountability has the potential to transform your firm’s—and your personal—performance. Unfortunately, the word “accountability” often has negative connotations, including blame, fear, and conflict. 

In Uncommon Accountability, best-selling authors and leadership strategists Brian Moran and Michael Lennington compellingly argue for a positive and affirming conception of accountability—one that stands for personal ownership of one’s goals, actions, and progress. 

The authors show you how to harness the power of accountability, with all of its built-in potential to enable growth and learning, improve well-being, reduce stress, and drive results. You’ll also learn to: 

• Manage negative consequences by “holding others capable” and stop playing the blame game 
• Shift your thinking to take real advantage of simple behavior changes that improve results and engagement 
• Emphasize the power and importance of personal choice in every interaction 

Containing real-world case studies that show you how to apply the principles contained within to your own circumstances, Uncommon Accountability is the perfect tool to unlock the potential of your team members. 

Update your thinking and avoid complacency with the 12 week year

Are you ready to change your life? This hands-on template for implementing advice from the game-changing book The 12 Week Year is a study guide that makes it easy for anyone to apply the 12 week year to their own lives. Instead of getting bogged down in annualized thinking that produces pitfalls and saps productivity, follow along with this guide to redefine your “year” to be just 12 weeks long. By doing so, you’ll avoid complacency, begin to focus on what matters most, create better clarity, and develop a sense of urgency so that “now” is always the right time to act.

Applicable to business growth, career goals, and life in general, the 12 week plan will help you improve in any—or every—area. By closing the “knowing-doing gap,” you’ll discover how to execute on what you already know and greatly expand the boundaries of your capabilities. Learn to:

• Create your personal and business visions with step-by-step tips
• Develop your own 12 week plan by applying what you know to what you do
• Put over 10 years of field-tested content, exercises, and templates to work for you
• Build a 12 week commitment and apply the system to your own life and business

Take back your life, improve your thinking, and advance your business or career by implementing real-world, hands-on methods in The 12 Week Year Study Guide.

Get more words on the page with this proven and popular system

The 12 Week Year for Writers: A Comprehensive Guide to Getting Your Writing Done is an easy-to-implement and practical framework for writers to get more work done in less time. You’ll answer big picture questions—What is my vision for the future? What are my writing goals?—while enacting a comprehensive system to plan and execute your writing.

You’ll create a 12 Week Plan and a Model Week, collaborate with a weekly writing group, keep score, and learn to stick to a weekly execution routine. The book will also show you how to:

• Manage multiple writing projects at the same time
• Develop a prolific writer’s mindset and increase your output with the 12 Week Year system
• Deal with actionable specifics, like when and where to write

Ideal for writers in all genres and fields, The 12 Week Year for Writers is the perfect hands-on guide for academic and business writers, authors, students, columnists, bloggers, and copy and content writers who seek to increase their productivity and get more quality words on the page.