Competitive Intelligence for Dummies Audible Audiobook – Unabridged
Make competitive intelligence part of your business practice - and be on the cutting edge.
Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence for Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process.
Conducted within an organization, competitive intelligence serves as a catalyst in planning and strategic growth. It is part of the value chain that converts gathered data to actionable information that results in strategic decisions. Competitive Intelligence for Dummies helps listeners gather valuable information on the competition, the operational environment, and the target customer. It also explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry.
Whether you are just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence for Dummies gives you insight on how to gather valuable information on not only your competitors, but on your market and key customer base.
- Gets you up to speed on how to locate, collect, and process competitive intelligence
- Shows you how to carefully analyze competitive intelligence and disseminate it throughout your organization
- Illustrates how competitive intelligence can help you gain market share
If you're a business owner, analyst, manager, or researcher, Competitive Intelligence for Dummies gives you and your business an edge.
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|Listening Length||14 hours and 33 minutes|
|Audible.ca Release Date||October 20 2014|
|Best Sellers Rank|| #172,179 in Audible Books & Originals (See Top 100 in Audible Books & Originals) |
#2,877 in Systems & Planning (Books)
#2,901 in Business Systems & Planning (Books)
#3,166 in Business Strategy & Competition
Top reviews from other countries
The author discusses making sure that you try to validate data by trying to find supporting material from other sources. Unfortunately on page 66 - when discussing ethical issues the sense of the sentence is the reverse of what the author intended and should have read "Can our organization maintain its ethical standards in order to do business in a country?" for the first bullet item. The author also covers various way of framing and scoping questions to maximize ROI on the research, as well as analyzing and presenting data. Overall, a good resource for someone getting into this role and a handy reminder/refresher for others.
I replied, "I just interviewed six of your salespeople, asking why they each lost their last couple deals. They said 'the buyers went with a competitor.' None of your team had a clue why the other company was a better choice. You need some competitive intelligence."
This problem and many, many more are solved by Underwood's "Competitive Intelligence for Dummies"
The book is chunked into well-written pieces that are easy to absorb. From collecting information to analyzing it, to responding and crafting strategy from you new knowledge, this book is a brilliant tool that any size firm would be wise to use.
One of the most important business books I've read in the past 10 years.
MOST HIGHLY RECOMMENDED!
The book has diagrams, charts, tables, and formatted text (eg checklists), so these may not translate well to a six inch black and white e-ink screen if you are considering the Kindle version.