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Sajith Pai

This is a terrific book, packed with insights and certainly the learnings ...

Reviewed in India on April 20, 2017

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This is a terrific book, packed with insights and certainly the learnings of a lifetime. I am grateful to Dr Hermann Simon for sharing his learnings in a wider forum.

The book is structured in the following manner.

Chapter 1 tells us about how Dr Simon was initiated into the world of pricing. Chapters 2-4 offer a bird's eye view of pricing including how pricing is central to the economy, the psychology of pricing, and how pricing and strategy are interlinked. Chapters 5-7 cover the inner mechanics of pricing. Chapters 8-9 cover pricing innovations as well as pricing applications in real life scenarios including crises. Chapter 10 details how a CEO should approach the topic of pricing.

The key learnings for me were undoubtedly around
1) how price cuts can severely damage profitability, illustrated well through examples of a fictional co in pgs 88-90. In fact those pages alone are well worth the price of the book
2) how performance incentives for sales guys can be aligned to the quantum of discounting that they offer to consumers. This alone can effectively increase your yield by 1-2% according to Dr Simon
3) how 2-dimensional pricing can help businesses segment market (enabling price discrimination) and thereby driving up your yields.

I encourage every strategy officer, product manager, and well anyone interested in enhancing profits to read this book.

One person found this helpful

Abhi

What Michael Porter is to Strategy, Hermann Simon is to Pricing.

Reviewed in France on July 17, 2017

Verified Purchase

I recently stumbled upon this book while reading Prof. Hermann Simon's award winning book Price Management. This book is fun to read with a variety of concepts related to economics/pricing explained in a easy to understand manner. A wide range of historical case studies in this book makes it a great read.
Concrete examples of how price changes can impact profitability adds an element of how the academic theory can be applied in the business world. Prof. Simon has been a well-known advocate of managing for profits and not market share. This book allows us to discover the "why" behind that philosophy and I must admit it has completely changed my outlook on "market share" and "profits" for good.
Would highly recommend this book to any students, professionals (CEOs, CFOs, Entrepreneurs, Sales Managers, etc) as well any types of consumers to get practical knowledge that can be applied to their business or day to day life in order to make better decisions.
In addition to this book, a couple of professionnals at Prof. Simon's consulting firm have written a book "Monetizing Innovation" on how to price products/innovation. Would highly recommend to get that book as well to get the maximum value out of Prof. Simon's work.

Juan Sebastian

Eye opening

Reviewed in Germany on May 6, 2021

Verified Purchase

Very interesting book with enough real-world examples that deliver the message. the book delivers on the point of the importance of pricing in a corporate strategy. totally recomended.

Alex Gherghe

Great book

Reviewed in Germany on November 17, 2021

Verified Purchase

Good insightful tips and a great read.

Abhishek

A must read for all Managers.

Reviewed in India on January 21, 2018

Verified Purchase

Very insightful & practical approach on such complicated subject. I loved reading the book. This should help me in setting things right in the business.

One person found this helpful

Carlos

Súper recomendable.

Reviewed in Mexico on May 4, 2020

Verified Purchase

Lectura muy buena y sencilla para temas de precios.

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Mohit Sharma

A Must Read!

Reviewed in India on July 3, 2020

Verified Purchase

One of the few and best books on Pricing Strategy. Must read for anyone who is interested in knowing the nuances and advances in Pricing Techniques.

Andrew D. Jennings

I wanted more about how to raise your price without losing the market

Reviewed in Australia on January 21, 2018

Verified Purchase

The title has all of the information I want to share with readers. The book could have more on pricing early businesses.

Ajit

Okay

Reviewed in India on January 17, 2019

Verified Purchase

Good read but you can find better at the price

Jaimedg

Comprender estrategias de precio

Reviewed in Mexico on November 27, 2020

Verified Purchase

Un excelente libro sobre el tema y disfruto mucho el contenido

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5 star		74%
4 star		15%
3 star		6%
2 star		1%
1 star		3%

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