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Confessions of the Pricing Man: How Price Affects Everything Paperback – Oct. 27 2015

4.6 out of 5 stars 188 ratings

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Review

 


Review

“This is the best book I know to open your mind to the practical problems in setting your prices.” (Prof. Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University)

“Hermann Simon is ‘The Pricing Man’ and a giant within our discipline. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the know-how to help organizations large, medium-sized, and small to improve their pricing acumen. This book will help you improve your pricing management skills, strategies, and tactics – and it will help your company also.” (Kevin Mitchell, President, The Professional Pricing Society, Inc.)

“Hermann Simon is a man who can get upset about being offered a 35 percent discount on a new digital camera. His fascination with ‘willingness to pay’ is infectious. As much as any individual, he is behind the professionalization of pricing in the past couple of decades.” (William Poundstone, Author of Priceless: The Myth of Fair Value (and How to Take Advantage of It))

Product details

  • Publisher ‏ : ‎ Springer/Sci-Tech/Trade; 1st ed. 2015 edition (Oct. 27 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 221 pages
  • ISBN-10 ‏ : ‎ 3319203991
  • ISBN-13 ‏ : ‎ 978-3319203997
  • Item weight ‏ : ‎ 318 g
  • Dimensions ‏ : ‎ 15.49 x 1.4 x 23.5 cm
  • Customer Reviews:
    4.6 out of 5 stars 188 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
188 global ratings

Top reviews from Canada

Reviewed in Canada on February 28, 2021
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Reviewed in Canada on July 5, 2016
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Top reviews from other countries

Anthony R
5.0 out of 5 stars Brilliant - completely changed my businesses
Reviewed in the United Kingdom on January 21, 2018
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2 people found this helpful
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Paul Ellmes
5.0 out of 5 stars This book has helped me price and market
Reviewed in the United Kingdom on March 21, 2022
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Izabela
5.0 out of 5 stars Low or high price strategy-neither....
Reviewed in the United Kingdom on November 13, 2016
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3 people found this helpful
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Ashfaq Mohammed
5.0 out of 5 stars Absolutely Brilliant !
Reviewed in the United Kingdom on October 28, 2019
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Colin Hemmings
5.0 out of 5 stars Very insightful
Reviewed in the United Kingdom on January 5, 2020
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