Corporate Innovation in the Fifth Era: Lessons from Alphabet/Google, Amazon, Apple, Facebook, and Microsoft Audible Audiobook – Unabridged
Over the last 30 years a host of new technologies have begun to change every industry, driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation. In Corporate Innovation in the Fifth Era, Silicon Valley insiders Matthew C. Le Merle and Alison Davis share the lessons they have learned from two decades of interaction with Alphabet, Amazon, Apple, Facebook, and Microsoft as well as other leading companies. The authors describe this new approach so that every company can be ready as we enter the Fifth Era.
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|Listening Length||7 hours and 4 minutes|
|Author||Matthew C. Le Merle, Alison Davis|
|Audible.ca Release Date||July 12 2017|
|Best Sellers Rank|| #180,030 in Audible Books & Originals (See Top 100 in Audible Books & Originals) |
#126 in Corporate & Public Finance
#226 in Valuation
#458 in Corporate Governance
Top reviews from other countries
The book is, generally speaking, about the urgent need of innovations at the dawn of the new era. In my belief the authors managed to work these problems in a straightforward and readable manner. According to them, the hunter-gatherer, agrarian, mercantile and industrial eras are beyond us, and we are living in the transition time. The Fifth Era, still without a name, will be the time of common knowledge, communication boost, focusing on the needs of a customer, and above all, of innovations - especially digital and biotechnological ones. The most important question the authors ask is which companies will stand strong and reinvent themselves in a spirit of the new times.
The authors explain the theory thoroughly, but without idle talk. All the surveys, questions and data gathered in the book set forth the need for innovation and the methods to become a prospective company.
What I found especially intriguing about this piece is how it emphasizes the importance of everyday learning, staying open-minded and hyped about the goods we create and sell. According to the authors, this is the only way to become really innovative, as routine does not suit the times and place we live in. This is a concept that surely turns upside down the way some companies work altogether. I hope our CEOs will take a lesson from it.
Well, this was certainly a thought-provoking read. Who is right about business strategies: the experienced CEOs or Generation C with their new style and work ethics? How can we check what makes people happy and make a business out of it? Should leaders be teachers? How can diversity help mend our company’s ways? Do we need to “steer our boat”, or rely on sheer luck while running a company? All of this and more you will find in this book.
LeMerle and Davis try to show us the best way to build fortune or keep our company on the surface at the times of rapid change. The change is inevitable – new technologies not only changed the way the goods are made, but also the way people think and communicate. The authors of this playbook want to teach us how to orient our company towards innovation and I must say they do it simply and effectively.
The book is not only easy to read, but also full of useful data, such as corporate innovations survey, advice from the employees of successful companies and an “Innovation Toolkit”. Although the authors underline that we are not sure how the Fifth Era will develop, we don’t get much theoretical rambling, but rather a solid piece of practical advice based on the work of the most innovative companies - Apple, <Amazon> and Google, to name only a few.
The observations of today’s world seem to be on point and I personally would willingly try to follow these ways. Not only because of ambition – these ways to run a company seem to be honest, and may make working just…fun!
The book is certainly made for the business owners, executives and creative workers. Reading it could get them to reconsider their business strategy, learn from their failures – or the failures of others – as well as benefit from their success wisely. It should also be an interesting reading matter for the young and ambitious ones who are planning to start their own business. Ordinary workers may also read it with pleasure, yet they should beware – the book may cause doubts about the future of their current workplace.
As we may deduce from the book, the success requires thoroughly mixed of dreams and constructive planning. This book is a good start, showing us the biggest advantages of the Fifth Era business philosophy as well as traps we may struggle with on our way.
Repetitious, self serving and very boring. People make a fortune writing this fluff.
The book opened my eyes to many aspects, which I did not realize. It is written in simple language, but speaks of difficult and important things. I'm so glad I read it. In addition to the fair presentation of the topic on each side, she added a pulse to action and put forward some very good ideas. Perhaps by the way, and perhaps this was the intention of the authors. I do not know that though. I know, however, that every business-related person, information and new technology should read it. This person should have inspired himself and enjoy his time with the book. And even more he should enjoy the effects that the book will bring.
I recommend everyone from the groups mentioned above.