FREE delivery Wednesday, June 14 on your first order. Details

Or fastest delivery Saturday, June 10. Order within 21 hrs 50 mins. Details

In Stock

[{"displayPrice":"$22.30","priceAmount":22.30,"currencySymbol":"$","integerValue":"22","decimalSeparator":".","fractionalValue":"30","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"hXYEaJlH1AGGsOLgYlfms5z0mPtXpT0mEirRclRh5sdqSiHYlh9uW299Zfmmr0RaioAqz5Jg4SwLUe5lY8TjYC9xICMdySbMyG7OoHHCWzljUWmoB0FQKr2hftLJYCFT","locale":"en-CA","buyingOptionType":"NEW"},{"displayPrice":"$12.90","priceAmount":12.90,"currencySymbol":"$","integerValue":"12","decimalSeparator":".","fractionalValue":"90","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"hXYEaJlH1AGGsOLgYlfms5z0mPtXpT0muhHNNxp4oBdmEqkg2f7%2BzPBqlQjyor1Ljv6dO6a1O3qjLDx3OOjhzhpht2Dru3q2mPY6SzbnPLTV8G1lVFTeQT42EOEitgIss6QFnJszs%2FkGqFZWB00lgOeI5kIJIup15L8cdexw70CeusAy8E32WG5wsRRabKQY","locale":"en-CA","buyingOptionType":"USED"}]

$$22.30 () Includes selected options. Includes initial monthly payment and selected options. Details

Secure transaction

Ships from and sold by Amazon.ca.

Return policy: Eligible for Return, Refund or Replacement within 30 days of receipt

Add gift options

FREE delivery June 21 - July 3. Details

Select delivery location

Used: Very Good | Details

Sold by ThriftBooks-Baltimore US

Have one to sell?

Sell on Amazon

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See all 3 images

Follow the Author

William Bridges

Creating You & Co.: Learn To Think Like The CEO Of Your Own Career Paperback – Oct. 30 1998

by William Bridges (Author)

4.2 28 ratings

See all formats and editions

Amazon Price

New from

Used from

Audible Audiobook, Original recording

"Please retry"

$0.00

Free with your Audible trial

Hardcover

"Please retry"

$38.85

$37.30

$12.96

Paperback

"Please retry"

$22.30

$12.90

Purchase options and add-ons

”Stop looking for the right job,” career couselors now tell us. ”Start thinking of yourself as the head of a small business called 'You & Co.,' and view employers as potential customers. That's the key to a successful career.” That all very well, but how?No one is better at explaining the new world of work better than William Bridges, inventor of the term ”You & Co.” In Creating You & Co., he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellers Managing Transitions and JobShift. By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure.Creating You & Co. provides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This ”D.A.T.A.” is more than a window to what you like doing; it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your ”product” and spotting your ”market.” By the end of this book, you'll think about your work in a new way—you'll think like the CEO of You & Co.As Bridges shows, true security comes not from clinging to a job, but from doing the work you're best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You & Co. takes, we will all need to learn the Creating You & Co. approach to prosper in the years ahead.

Print length

208 pages
Language

English
Publication date

Oct. 30 1998
Dimensions

19.05 x 1.17 x 23.5 cm
ISBN-10

0738200328
ISBN-13

978-0738200323
See all details

Bought Together

Frequently bought together

Creating You & Co.: Learn To Think Like The CEO Of Your Own Career

$22.30

In Stock.

Ships from and sold by Amazon.ca.

+

Transitions (40th Anniversary Edition): Making Sense of Life's Changes

$22.99

In Stock.

Ships from and sold by Amazon.ca.

+

The Way Of Transition: Embracing Life's Most Difficult Moments

$22.99

In Stock.

Ships from and sold by Amazon.ca.

Total price:

To see our price, add these items to your cart.

Try again!

Details

Added to Cart

Choose items to buy together.

William Bridges
480
Paperback
45 offers from $19.65
William Bridges
716
Paperback
48 offers from $13.37
William Bridges
203
Paperback
35 offers from $10.61
William Bridges
977
Paperback
57 offers from $9.92
Susan Bridges William Bridges
193
Paperback
14 offers from $26.61
William Bridges
301
Paperback
39 offers from $7.00

Product description

About the Author

Formerly a professor of English, William Bridges made a shift to the field of transitional management in the mid-1970s; out of his workshops has grown a long career of consulting, lecturing, and helping others through transitions. He lives with his wife in Mill Valley, California.

Product details

Publisher ‏ : ‎ Da Capo Lifelong Books (Oct. 30 1998)
Language ‏ : ‎ English
Paperback ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 0738200328
ISBN-13 ‏ : ‎ 978-0738200323
Item weight ‏ : ‎ 364 g
Dimensions ‏ : ‎ 19.05 x 1.17 x 23.5 cm

Best Sellers Rank: #586,826 in Books (See Top 100 in Books)
- #1,439 in Accounting in Finance
- #2,108 in Accounting Industries & Professions
- #2,231 in Accounting (Books)

Customer Reviews:
4.2 28 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.

William Bridges

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

William Bridges is an internationally known speaker, author, and consultant who advises individuals and organizations in how to deal productively with change. His ten books include an expanded third edition of his best-seller, Managing Transitions (2009), and the updated second edition of Transitions (2004), which together have sold over one million copies. Before that he published The Way of Transition (2000), a partly autobiographical study of coming to terms with profound changes in his own life and transforming them into times of self-renewal. He published Creating You & Co., a handbook for creating a work-life that capitalizes on today's frequent and disruptive changes, and the ground-breaking Jobshift.

For three decades, he has guided thousands of individuals and hundreds of organizations through the maze of the transitions that accompany change. He focuses on the Transition, or psychological reorientation, people must go through to come to terms with changes in their lives. His three-phase model of Endings, Neutral Zone and New Beginnings is widely known. The professional seminars that he launched in 1988 have now certified more than 5,000 managers, trainers and consultants worldwide to conduct Transition Management programs. His later work has focused on bringing the principles of Transition Management into the non-profit world. He has been a frequent keynote speaker at conferences and corporate meetings in the United States and abroad.

Educated originally in the humanities at Harvard, Columbia, and Brown Universities, he was (until his own career change in 1974) a professor of American Literature at Mills College, Oakland, CA. He is a past president of the Association for Humanistic Psychology. The Wall Street Journal listed him as one of the top ten independent executive development presenters in America.

Customer reviews

4.2 out of 5

28 global ratings

5 star		45%
4 star		27%
3 star		27%
2 star 0% (0%)		0%
1 star 0% (0%)		0%

How are ratings calculated?

Top reviews from Canada

There was a problem filtering reviews right now. Please try again later.

emily

Five Stars

Reviewed in Canada 🇨🇦 on February 28, 2015

Verified Purchase

Looking forward to reading it soon...

Helpful

Robert Morris

Forget About a Job...Get a Life

Reviewed in Canada 🇨🇦 on May 18, 2004

I share Bridges' fascination with transitions during which new paradigms reveal themselves. Some may involve countries (e.g. those in the Third World), others involve organizations (e.g. Roman Catholic Church, IBM, Nissan), and still others involve human lives. I know of no one else who better understands than does Bridges the probable causes, consequences, and implications of transitions nor anyone else who offers better advice on how to manage them most effectively.
In this volume, he focuses on a subject of immediate, indeed urgent importance to anyone now encountering difficulties with managing their lives. More specifically, those who are dissatisfied with their work because it fails to satisfy and/or support them. This book is NOT about finding another job. "When you look for a [in italics] job, you are looking for something that is fading from the socioeconomic picture because it is past its evolutionary prime." Bridges goes on to explain, "This book is a do-it-yourself career development program....[Rather than seek a job,] a better course of action is to find work that that actually needs doing and present yourself to whoever needs it as the best way to get it done." Bridges offers a practical path toward locating such work and then securing the best terms and conditions by which to do it.
He introduces an acronym when developing a key concept in this book: D.A.T.A. (Desires, Abilities, Temperament, and Assets). Thereby, he effectively stresses the importance of
• Doing what you REALLY want to do
• Developing the skills needed to ensure success as well as satisfaction while doing it
• Having an appropriate temperament for the given vocation
• Recognizing and leveraging the assets you need (some of which you may already possess)
In Part One, Bridges explains (a) how and why the workplace is now changing, (b) why traditional jobs no longer fit this world and why companies are abandoning them, and finally (c) what the alternatives to jobs are. In Part Two, he explains how to "mine" D.A.T.A. Then in Part Three, he shifts his and the reader's attention to locating appropriate opportunities, creating her or his "product," running her or his "microbusiness," formulating a plan, and then implementing it.
Think of this book as a "map" which you will need to complete successfully your journey to the destination you seek, whatever and wherever it may be. The value of this "map" is increased substantially by the questions, checklists, inventories, exercises, and related activities which Bridges provides at the end of each chapter. Obviously, a map is not a transportation vehicle. It guides and informs sound decisions but does not make them. It indicates the nature and extent of whatever fuel may be needed but does not provide it. It remains for the "traveler" ("pilgrim"?) to commit sufficient intelligence and energy to the journey. Extending the metaphor further, I also presume to suggest that Bridges expects his reader to be the DRIVER of this difficult but necessary process, not merely a passenger who passively reads his book and nods with approval without taking the requisite initiatives.
In essence, this is a book about life management. Oh sure, it will help many to find more rewarding work, rewarding in terms of both satisfaction and income. But if I understand Bridges' key ideas, then I am correct when asserting that his ideas offer guidance to personal fulfillment. Those who share my high regard for Creating You & Co. are urged to check out David Whyte's The Heart Aroused, Phillip C. McGraw's Self Matters, and Stephen M. Pollan and Mark Levine's recently published Fire Your Boss.

3 people found this helpful

Helpful

Winter Wright

A helpful guide to putting your job into perspective

Reviewed in Canada 🇨🇦 on December 15, 1999

For a long time, says the author, a job was not something you had, but something you did. In other words, you didn't go to the office with the expectation that the Job was a kind of host organism that would sustain you indefinitely, in good times and bad. You *did* a job by identifying a need that someone would pay you to meet, meeting it, and moving on to the next job.
That's essentially the approach Bridges advocates here, and while it's easier to talk about it than to actually carry it out, one gets the feeling he's probably right. Concisely and without preaching, he provides a reminder of something most of us probably have already accepted, i.e., that there is no job security any more. By nudging you to adopt a more entrepreneurial outlook, Bridges makes you feel a little better about this turn of events.
At a minimum, this ought to make you re-examine your basic assumptions about work. Broadly speaking, that means questioning the whole employer/employee paradigm (mercifully, Bridges does not use this word often), and more specifically, getting you to think harder about your own work---what you do best, what you're doing now, and why you continue doing it.
You and Co. contains many self-assessment quizzes, which I found helpful. I haven't read What Color Is Your Parachute? or anything similar since about 1985, so I worked through these exercises and felt like I actually learned something. However, if you've recently read other books in this genre, Creating You and Co. may feel like you're re-treading some of that same ground.
One of the reviewers below comments on the first chapter of the book, complaining that he found it dry. This section summarizes Bridges' earlier book JobShift, and the summary does read a bit like the extract of a monograph---which it is. If you're not interested in the socio-economic reasons why jobs are disappearing, just skip the first chapter. The rest of the book stays squarely focused on giving practical advice.
The final virtue of You and Co.: it is brief.

One person found this helpful

Helpful

Marion E. Gold

Not everyone is ready for thinking like a CEO!

Reviewed in Canada 🇨🇦 on August 6, 2003

Brand this and brand that. I'm all for "personal" branding as a step towards professional success. But newcomers to this process need to take it a bit slower. What it all boils down to is understanding who you are, what you have to offer, and how to target your audience. So before you take a giant leap into the CEO's office, or towards the front covers of "Time" and "Newsweek," your community newspaper - or even the company newsletter - keep in mind that you never, ever get a second chance to make a first impression. The image you present is the one you will have to live with, or live up to! Step ONE in the art of self-promotion is to do an honest self-assessment of who you are, what you have to say - and why anyone would want to listen to your story! Following a careful step-by-step process will help even the most timid become comfortable with the concept of self-promotion. Women, especially, show far too much humility about their talents and skills. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! But how we tell our story is critical. Self-promotion isn't bragging. It is a valuable business tool that career women must add to their strategies for success - but do it right from the start! (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")

Helpful

Top reviews from other countries

George Bullard

A Do-It-Yourself Career Development Guide!

Reviewed in the United States 🇺🇸 on August 27, 2000

Verified Purchase

Some of William Bridges' best work has been in the area of helping people make the transition from "jobs" to "work". Creating You & Co. is an excellent follow-up to Bridges' book entitled, JobShift. JobShift helped many people begin to deal with the loss of their job, and the gaining of meaningful work. Creating You & and Co. helps many people be empowered to take charge of their own life and career as it relates to jobs and work.
This book does not go so far as to suggest an arrogant individualism, but it does say that people need to see themselves as a marketable commodity that they control, rather than that the boundaries of their work situation controls. Individuals need to reconceptualize job skills such as education and experiences, as work skills which include, among others, desire and abilities.
Loyalty and longevity in an organization for someone in control of their career will depend on regularly demonstrating that they are learners whose desire, abilities, temperament, and assets [D.A.T.A.] can be used in a variety of roles--and in a variety of companies or organizations if this one is no longer interested.
People who reinvent themselves as a personal career company are probably happier employees because they have a best alternative already figured out if the specific job they hold is eliminated.
This was an easy book to read, and one where a copy will be needed for each person in your organization if you really want to empower people to reach their full potential.

28 people found this helpful

Philip Henderson

Bill Bridges tells the truth about work, jobs and American's future

Reviewed in the United States 🇺🇸 on June 16, 2013

Verified Purchase

Bill Bridges was a great futurist. He saw the coming of the end of jobs in America and warned workers to prepare for that certain future. His book JobShift explains why jobs are going away, his book Creating you & Co explains what you can do so you will be able to support yourself in this brave new world where jobs are no longer in vogue. My father worked for the same company doing the same work for 33 years. He stopped working when the factory closed. I have enjoyed five different careers over a 36 year work life. Now I am a portfolio worker. I adopted one of the solutions Bridges suggested. If you do not know what a portfolio worker is then you can help yourself by studying this option.

3 people found this helpful

Vaughan Evans

A Useful Take on Turning Your Capabilities into a Business

Reviewed in the United States 🇺🇸 on January 5, 2010

Verified Purchase

This is a distinctive take on the bottom-up approach to career change. Bill Bridges suggests that you should find and then mine your DATA, an acronym that refers to your desires, abilities, temperament, and assets. It is a thought-provoking take by a leading academic in organizational and individual transitions. The final part of the book is a useful look at turning your DATA into a business--finding an opportunity (where Bridges is good on where top look for "unmet needs"), creating a product, and running a micro-business.

Vaughan Evans, business and career strategist
Author, BACKING U! A Business-Oriented Approach to Backing Your Passion and Achieving Career Success

One person found this helpful

LCReston

If you don't create your own job, who will?

Reviewed in the United States 🇺🇸 on September 7, 2005

Verified Purchase

William Bridges branches out from his work on transitions to state another fact that is so obvious, that we often overlook it. In Creating You & Co, he notes that we are each individually in charge of identifying the product our client - whether our boss, employees, or customers - need, and then providing it. If you want to feel secure about your ability to earn a living, read this and then act on it.

Elizabeth Campbell

Learn how to get through LIfe Transitions

Reviewed in the United States 🇺🇸 on July 28, 2013

Verified Purchase

The best system I know to navigate the changes in life. I would order every William Bridges has written if I could afford them.

See all reviews

Amazon Music Stream millions of songs	Amazon Advertising Find, attract and engage customers	Amazon Business Everything for your business	Amazon Drive Cloud storage from Amazon	Amazon Web Services Scalable Cloud Computing Services

Book Depository Books With Free Delivery Worldwide	Goodreads Book reviews & recommendations	IMDb Movies, TV & Celebrities	Amazon Photos Unlimited Photo Storage Free With Prime	Shopbop Designer Fashion Brands

Warehouse Deals Open-Box Discounts	Whole Foods Market We Believe in Real Food	Amazon Renewed Like-new products you can trust	Blink Smart Security for Every Home

Buy new: $22.30$22.30 FREE delivery: Wednesday, June 14 Ships from: Amazon.ca Sold by: Amazon.ca

Buy used: $12.90

Follow the Author

Creating You & Co.: Learn To Think Like The CEO Of Your Own Career Paperback – Oct. 30 1998

Purchase options and add-ons

Frequently bought together

Popular titles by this author

Product description

About the Author

Product details

About the author

William Bridges

Customer reviews

Top reviews from Canada

There was a problem filtering reviews right now. Please try again later.

Top reviews from other countries

Buy new:

$22.30

FREE delivery: Wednesday, June 14

Ships from: Amazon.ca

Sold by: Amazon.ca

Buy used:

$12.90