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The Curse of the Mogul: What's Wrong with the World's Leading Media Companies Paperback – Illustrated, Feb. 22 2011
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We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.
By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
- Print length320 pages
- LanguageEnglish
- PublisherPortfolio
- Publication dateFeb. 22 2011
- Reading age18 years and up
- Dimensions14 x 2.11 x 21.56 cm
- ISBN-109781591843900
- ISBN-13978-1591843900
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Product details
- ASIN : 1591843901
- Publisher : Portfolio; Illustrated edition (Feb. 22 2011)
- Language : English
- Paperback : 320 pages
- ISBN-10 : 9781591843900
- ISBN-13 : 978-1591843900
- Item weight : 278 g
- Dimensions : 14 x 2.11 x 21.56 cm
- Best Sellers Rank: #485,092 in Books (See Top 100 in Books)
- #1,029 in Company Profiles (Books)
- #1,999 in Business Communications (Books)
- #2,450 in Introduction to Investing (Books)
- Customer Reviews:
About the authors
Jonathan A. Knee is a Professor of Professional Practice and Co-Director of the Media and Technology Program at Columbia Business School and also a Senior Advisor at Evercore Partners. His writing has appeared in the Wall Street Journal, New York Times, Washington Post, Los Angeles Times and The Atlantic. He writes the Book Entry column for the New York Times DealBook. Professor Knee is the author of The Accidental Investment Banker: Inside the Decade that Transformed Wall Street (Oxford: 2006), The Curse of The Mogul: What’s Wrong With the World’s Leading Media Companies? (Portfolio: 2009) (with Greenwald and Seave) and Class Clowns: How the Smartest Investors Lost Billions in Education (Columbia: 2016). His latest book, The Platform Delusion: Who Wins and Who Loses in the Age of Tech Titans, was released by Portfolio in September 2021.
I am a Principal and co-founder of Quantum Media, a New York City consulting firm focused on marketing and strategic planning for media and entertainment companies. In my practice, I also work with non profits. In addition, I’m an Adjunct at Columbia Business School and at Columbia Journalism School, teaching about the business side of media and journalism. I am a contributor to Forbes.com.
Customer reviews
Top reviews from other countries

To provide a real insight into the business of media this is one of the best books I have read: crisply written, meticulously researched and bravely opinionated. Media companies are being forced to rethink almost everything about their operations the face of the Web. This book should be a great help to them


When management becomes arrogant and self-centered, then the downfall will follow.
This is especially true when the barrier of entry is low and competitors can easily come in.
"The Curse of The Mogul" - for "moguls" are surrounded by people who are eager to please the "boss", inflates the boss's ego. After a while, the Mogul has been brain washed and thinks he is Midas. Then the downfall starts!