Dan S. Kennedy

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About Dan S. Kennedy
Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.
Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.
For more information check out my blog at www.dankennedy.com/blog/
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Books By Dan S. Kennedy
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of influence.
Anyone who must speak or write to a public audience will find fodder here. Whether you deliver speeches, seminars, or group sales presentations; serve as toastmaster at events; or write advertisements, sales letters, or newsletters, this book offers thoughtful insight, practical strategies, and simple shortcuts to help you be confident and adept at being funny with a purpose. (Even if you're not all that funny.)
Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
- Master the five steps to internet information marketing success: Salutation, Presentation, Consummation, Perseverance, and Enticement.
- Use the Power of ONE--a proven trick that gets visitors to stay and interact with your site.
- Learn proven ways to capture more than 80 percent of visitors' names and e-mail addresses.
- Use three profit-proven models that inspire sales.
- Learn the seven laws for effective order forms.
- Discover how to drive customers instead of traffic.
- How to follow in the footsteps of 12 successful information marketers--case studies inside
- Also, get the inside scoop from today's most successful, online information marketers!
With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees.
In his traditional No B.S. style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees. Uncompromising strategies help managers gain iron-fisted control and get the results they demand. This take-no-prisoners advice liberates entrepreneurs to act in their best interests and insist on implementation of their objectives. And it leads to a cooperative, high-performance team when traditional textbook methods fail. Topics include learning how to hire profitable employees, taking home as much money as possible, making every employee’s job a profit center, managing the powerful force of word of mouth, compressing the time between idea and action for maximum profits, and posing questions to individuals that force them to think and improve productivity.
The ultimate Dan Kennedy collection.
Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from 12 of his best selling titles, showcases the top content from the legendary millionaire maker himself.
Kennedy teaches business owners the customer-getting, sales-boosting, classic marketing strategies you need so you can stop accepting non-monetizable "likes" and "shares" and start making the marketing moves that really count. Inside, you will learn:
- The most powerful marketing tactics no matter what business you're in
- How to get riches with niches and become a magnet to your customers
- The monetizing magic of crafting effective communication
- The #1 way to prevent wasted marketing dollars
- 5 ways to grow your list for FREE (before spending a dime on advertising)
- How to turn passive content into an active conversion tool
- Create raving fans who introduce you to their networks
Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
Everyone’s Talking About It.
But Nobody Knows What They’re Talking About.
Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back.
Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to:
- Turn passive content into an active conversion tool
- Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service)
- Create raving fans who introduce you to their networks
- Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”
- Harness the biggest secret in social media—offline
Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
Can One Great Presentation Make You Rich?
The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell.
Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also why you're presenting, how you're presenting it, and who you're presenting to.
Kennedy and Mathews cover:
- The 12-Step Speaker's Formula
- A Blueprint for Creating Irresistible Offers
- The 4 Secrets of Mass Persuasion
- The 7-Minute Rule of Audience Engagement
- How to Automate Your Webinars and Your Profits
- How to Double Your Sales with a Multimedia Follow-up System
Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything.
TURN TIME INTO WEALTH
WARNING: This book is not for the fain of heart, fawningly polite, or desperate to be liked. This book is expressively for entrepreneurs and business owners who wear many hats—those who can't resist piling more responsibility onto his own shoulders, who has more great ideas that time and resources to take advantage of them, who runs (not walks) through each day. Your time is incredibly valuable to you, and you are constantly "running out of it."
Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money.
Learn how to:
- ACCURATELY CALCULATE THE VALUE OF YOUR TIME—and put a meter on those consuming it
- SLAY TIME VAMPIRES—like Mr. Have-You-Got-A-Minute, Mr. Meeting, and all the other bloodsuckers
- STOP 'PRODUCTIVUS INTERRUPTUS'—master the 5 time-defense tactics
- ACHIEVE MAXIMUM PRODUCTIVITY with Psycho-Cybernetics
- THE 8 NO B.S. TIME TRUTHS never to violate despite the conspiracy against them
- Become successful beyond your wildest dreams—APPLY THE #1 MOST POWERFUL PERSONAL DISCIPLINE
- THE 10 TIME MANAGEMENT TECHNIQUES worth using. Only 10!
- FIRE YOURSELF! Replace yourself. Make MORE money from LESS time, and have MORE freedom to do BIG things!
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