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Design for Hackers: Reverse Engineering Beauty Paperback – Aug. 29 2011

4.2 out of 5 stars 136 ratings

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Product description


"David Kadavy is the Malcom Gladwell of web design"
-Noah Kagan, Founder,

"Kadavy's book does an excellent job of linking the theoretical to the practical in a very readable format."
-Brad Feld, Co-Founder, TechStars

"clear yet engaging and comprehensive"
-Vitaly Friedman, Smashing Magazine

"those coding [our world's] software and user interfaces and threading the web should all learn what this book has to teach"
-Gareth Branwyn, MAKE Magazine

From the Inside Flap

"If you want to learn to create great design yourself...there simply is no way to do so with lists of rules. Instead, I want to provide you with a new set of eyes through which you can see the world anew."---DAVID KADAVY




It's amazing what you can learn about great web design by asking questions like these. Award-winning designer David Kadavy uses this "reverse-engineering" process in Design for Hackers to deconstruct classical design principles and techniques from web designers. Using an eclectic array of reverse-engineered examples, ranging from Twitter's latest redesign, to Target's red shopping carts, and ancient graffiti from the walls of Pompeii, he explains:

  • COLOR THEORY: How can you enliven your designs by understanding how colors interact?
  • PROPORTION AND GEOMETRY: How can you establish a grid that is suitable for the device on which your design will be displayed?
  • SIZE AND SCALE: How can you create clean design just by choosing the right type sizes?
  • WHITE SPACE: How can you use it elegantly to communicate clearly?
  • COMPOSITION AND DESIGN PRINCIPLES: How can you use them to make your designs more compelling?
  • TYPOGRAPHIC ETIQUETTE: What tiny typographic details can make a huge difference in what you're communicating?

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (Aug. 29 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 1119998956
  • ISBN-13 ‏ : ‎ 978-1119998952
  • Item weight ‏ : ‎ 753 g
  • Dimensions ‏ : ‎ 18.75 x 2.03 x 23.5 cm
  • Customer Reviews:
    4.2 out of 5 stars 136 ratings

About the author

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David Kadavy is a bestselling author whose books help people be productive when creativity matters. He was design advisor for behavioral scientist Dan Ariely’s productivity app, Timeful, where David’s “mind management” principles were applied to features now used by millions – in Google Calendar. He lives in Medellín, Colombia. Follow him on Twitter or Instagram at @kadavy.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
136 global ratings

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B. Eaton
5.0 out of 5 stars Takes you where you need to go, not necessarily where you want to go
Reviewed in the United Kingdom on May 28, 2017
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5.0 out of 5 stars Understanding, not just rules
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5.0 out of 5 stars All good
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5.0 out of 5 stars interesting and useful
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Michal Zielinski
5.0 out of 5 stars Very good, although pretty introductory book
Reviewed in the United Kingdom on January 15, 2015
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