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Diffusion of Innovations, 5th Edition Paperback – Illustrated, Aug. 16 2003
by
Everett M. Rogers
(Author)
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- ISBN-100743222091
- ISBN-13978-0743222099
- Edition5th
- Publication dateAug. 16 2003
- LanguageEnglish
- Dimensions15.56 x 3.56 x 23.5 cm
- Print length576 pages
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Product details
- Publisher : Free Press; 5th edition (Aug. 16 2003)
- Language : English
- Paperback : 576 pages
- ISBN-10 : 0743222091
- ISBN-13 : 978-0743222099
- Item weight : 538 g
- Dimensions : 15.56 x 3.56 x 23.5 cm
- Best Sellers Rank: #140,467 in Books (See Top 100 in Books)
- #43 in Rural Communities
- #140 in Marketing Textbooks
- #201 in Advertising in Marketing & Sales
- Customer Reviews:
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Customer reviews
4.6 out of 5 stars
4.6 out of 5
593 global ratings
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Top reviews from Canada
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Reviewed in Canada 🇨🇦 on September 30, 2021
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If you are participating in any kind of research. This book should be the first thing you read.
Helpful
Reviewed in Canada 🇨🇦 on March 11, 2020
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book is ok
Reviewed in Canada 🇨🇦 on December 1, 2016
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The book was perfect. If anything, it would have been nice is the delivery could have been quicker.
Reviewed in Canada 🇨🇦 on April 7, 2015
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The seminal work on diffusion theory. Very readable, interesting and influential.
Top reviews from other countries

Peter Ogudoro
5.0 out of 5 stars
Market Your Products and Ideas with Ease
Reviewed in the United Kingdom 🇬🇧 on December 20, 2015Verified Purchase
This book provides the recipe for effective marketing of new products and ideas. I had come across the concept of product diffusion in many of the books I read in pursuit of professional certifications but none gave me up to 5% of what I have received from the author's book. It is good investment of my time and money
Right Thinking Right Actions: The book that helps you realize that you are smarter than you think
One person found this helpful
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Simon Dowling
5.0 out of 5 stars
The bible of diffusion studies
Reviewed in the United Kingdom 🇬🇧 on June 18, 2013Verified Purchase
There is no more to say, really. Rogers is the granddaddy of diffusion and pretty well everything you'd ever want to know about the field is here in the fifth edition of his classic tome. Usefully, he identifies gaps in the research literature and makes suggestions for further enquiry, just in case you thought it had all been done already.
One person found this helpful
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Jonathan F. Vernon
5.0 out of 5 stars
Anyone interested in innovations should own a copy of this book - in print and eBook form
Reviewed in the United Kingdom 🇬🇧 on August 21, 2014Verified Purchase
Introduced to Rogers on a module on innovations in e-learning with the Open University I have subsequently purchased several copies for friends and family I know would benefit from the insights offered here. Now eight modules through a Second Masters degree I find I am still referring to this.
One person found this helpful
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elvb
5.0 out of 5 stars
an innovative book on innovation
Reviewed in the United Kingdom 🇬🇧 on September 12, 2016Verified Purchase
an academic book that presents how diffusions of innovation facilitate change. Full of examples and is an invaluable book for those studying innovation at PhD. Appropriate for health professionals as well as those in business. A very thought provoking book

zainab
4.0 out of 5 stars
good book
Reviewed in the United Kingdom 🇬🇧 on June 21, 2021Verified Purchase
good book