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I sold my business through Joe several years ago and he was exactly the person I needed to guide me through my first business exit- professional, candid, and knowledgeable. Similarly, this is exactly the book you need to read if you run an online business, whether you’re thinking of selling or not (let’s be honest- eventually you WILL think about selling)
This book is a fantastic read for anyone looking to sell their business for top dollar. The best thing about this book? Joe writes in a way that we can all understand. I've left sticky notes all over the book so I can revisit concepts and strategies when the time comes in the future.
This book is essential reading for any business owner. If you plan to sell your business at any point (even if that's years away) there is tonnes of beneficial advice here to help you maximise the amount you are able to sell for whilst saving yourself a lot of headaches in the process. I’ve sold my business (using the author’s company, Quiet Light) and know first-hand just how valuable the advice in this book can be. Even if you don't have plans to sell right now, one day you might - and will be glad you implemented everything here. If not, the advice simply helps you to build a better business. I’d highly recommended.
I own an ecomm brand and got an offer on it. I knew nothing about selling a business, so I bought this book as a guide and it was a great choice. I now know what I need to do in order to sell. Thanks, Joe!
I am in love with the book. The cover caught my attention, but the content gave me chills. Its a Cult Classic for Entrepreneurs looking for to build successful businesses & get the most bang when they want to Exit. All nuts & bolts, all practical.
Extremely clear, concise advice for any business owner. I’ll be reverse engineering my goals and segmenting every aspect of my brand with the end in mind. So glad I read this, I now have much clearer path.
If you ever plan to sell your online business, I’d highly recommend you read this book well in advance. Similar to the way Rich Dad Poor Dad changed the way I thought about money, Joe and The ExitPreneur changed the way I thought about exiting online businesses. I’ve been following Joe for years and am always surprised by the inspirational stories and knowledge that continually flows out of him. This may seem silly, but one of my favorite parts about his book is that he used the term “math and logic” 19 times. If you’ve ever heard him speak, you’ll know it’s his mantra. It always comes back to “math and logic.”
Reading this book reminds me of the saying people attribute to taking care of your health, "You can take a little time to exercise, eat right, and sleep right now, or you can take A LOT of time to recover from being sick later." Make your choice. The EXITPreneur's Playbook simply and conversationally details exactly what an entrepreneur can do at the start of her business (or put in place now well before an eventual sale) to not only maximize the value of her company overall, but make the work to prepare for a sale much easier and less time consuming.
The book is a fast read (<3 hours) and covers everything you can add to your business and operating plan now to grow a company to maximum value when you are ready to sell (the Four Pillars). It also details what your bookkeeper can be doing besides the books to have the documentation you need ready to go. And it lets you know what metrics your CPA can help you track so you can demonstrate the growth potential to a future buyer.
Nothing the author recommends is hard to do - you just need to plan it into your business execution so you are working smarter to build a high value asset with your business. Honestly, it's pure stupidity to run a business without having the advice shared in this book in mind. For most people, their business is their most important asset, and determines the lifestyle they will have in the future.
As a side note, the author and his partner have personally advised me on businesses and you can't find people who operate from a higher integrity and willingness to help. They are first class professionals who's first thought is how to be of the most service to others.