Empowered: Ordinary People, Extraordinary Products Audible Audiobook – Unabridged
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation?
Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach - and coach to the founders of several of today's leading tech companies - Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge". The goal of Empowered is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.
A natural companion to the best seller Inspired, Empowered tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
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|Listening Length||11 hours and 9 minutes|
|Author||Marty Cagan, Chris Jones|
|Audible.ca Release Date||December 03 2020|
|Best Sellers Rank|| #4,284 in Audible Books & Originals (See Top 100 in Audible Books & Originals) |
#2 in Power Resource Engineering
#9 in Business Research & Development
#128 in Entrepreneurship
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Cagan and Jones are probably in the best position to see a stark difference between the technology-powered products created by the best companies and the products created by most companies. There are three specific areas where this difference is the most apparent: the way in which technology is viewed, the role product leaders play and the purpose of product teams. The book elaborates on these area, offering helpful stories and pointers.
I highly recommend “Empowered” to anyone who wants to truly understand what’s involved in product leadership, and what is imperative for any strong product company.
Generally there was a core theme throughout the book that each chapter reinforced. At a stage through the book I thought it got a little bit theoretical like I had a McKinsey consultant telling me how I should run my business but towards the end there were some good case studies that helped give a more practical look at how to apply some of these theories.
I think as a book for some inspiration this is a good read but go in to it understanding that you should understand the full context of the book and then start to apply it to your own organisation. This is not the silver bullet that I’m sure many people hope it is (and will never exist).