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Enduring Success: What We Can Learn from the History of Outstanding Corporations Hardcover – Illustrated, Jan. 5 2011

4.0 out of 5 stars 4 ratings

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"This book presents core concepts that explain why implementation lies at the intersection of environment, strategy, and organization. Stadler explains these principles with terrific examples. I really enjoyed reading about each company and this helped to expand my thinking. I cannot say that for most business books that I read." -- Sayan Chatterjee ― Professor of Policy, Case Western Reserve University and author of Failsafe Strategies

"Christian Stadler defines clear principles for persistent business achievement; ones that Nokia continues to adopt in driving for success." -- Jorma Ollila ―
Chairman of Nokia

"Without understanding the lessons of history, we are doomed to repeat them.
Enduring Success provides well-reasoned grounding in those lessons in a world that is increasingly turbulent and risky, and where the longer term view is more important than ever." -- Chris Zook ― Head of Global Strategy Practice, Bain & Company, Bestselling author of Profit from the Core

"Christian Stadler's suggestions are surprising, sometimes provocative. A great inspiration for consultants and leaders who want to make enduring success a reality." -- Burkhard Schwenker, CEO ―
Roland Berger Strategy Consultants

"This new book incorporates fresh insights from management science and provides the first non-U.S. perspective on long-range success. Through Stadler's study, a counterintuitive story emerges: the greatest companies adapt to a constantly changing environment by being intelligently conservative.
Enduring Success provides a coherent framework, grounded in five principles and practical concepts, for business leaders who are prepared to learn from the history of some of the world's greatest institutions." -- Competitive Strategy Newsletter

"By identifying and acting on behaviors that increase longevity, humans have greatly extended the average life span. If human life expectancy lengthened through identification of longevity factors, why can't companies'? This work will help organizations identify strategies to enable longer 'lives.'" -- Vicki R. TenHaken, Professor of Management, Hope College, Former Executive Vice President of Strategy, Herman Miller ―

"Contrary to much of the modern management literature, Christian Stadler's study is based on the observation of historical facts over sufficiently long periods to be sure that the reasons for sustainable business success (or failure!) have become visible. A must read!" -- Arie de Geus ―
Bestelling author of The Living Company

"Christian Stadler's analysis of business history is a source of inspiration for the future. As an executive, its perspective and insights keep you humble. Moreover, it is delightful reading." -- Jeroen van der Veer ―
Former CEO of Shell

About the Author

For the past decade, Christian Stadler has investigated long-living corporations―how they grow, adapt, and consistently beat their competitors. He has shared his ideas with executives and students in Asia, Australia, Europe, and the US. Currently, he teaches strategy at the University of Bath. His work has been featured in the Harvard Business Review and Fast Company.

Product details

  • Publisher ‏ : ‎ Stanford Business Books; 1st edition (Jan. 5 2011)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 280 pages
  • ISBN-10 ‏ : ‎ 0804772215
  • ISBN-13 ‏ : ‎ 978-0804772211
  • Item weight ‏ : ‎ 517 g
  • Dimensions ‏ : ‎ 15.24 x 2.03 x 22.86 cm
  • Customer Reviews:
    4.0 out of 5 stars 4 ratings

About the author

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Christian is a professor of strategic management at Warwick Business School and Forbes Contributor. He has been listed by Thinkers50 as a future thinker in 2013 and has been quoted in over 7,000 media outlets including CNN, BBC, New York Times, and the Wall Street Journal. Christian’s previous book Enduring Success: What We Can Learn from the History of Outstanding Corporations was the first one with a non-U.S. perspective on long-range success. His new one 'Open Strategy. Mastering Disruption From Outside The C-Suite' helps organization to create more robust strategies. Learn more about him on

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Ryan Duck
2.0 out of 5 stars Would not recommend
Reviewed in the United States on October 16, 2011
Verified Purchase
4.0 out of 5 stars Good strategic management overview
Reviewed in the United States on September 28, 2012
Verified Purchase
James Ezhaya
5.0 out of 5 stars Enduring Success = Great Read
Reviewed in the United States on June 7, 2016
Verified Purchase