Eric J. Johnson

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About Eric J. Johnson

Eric Johnson is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences, Columbia Business School at Columbia University. His research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing.

He has been on the faculty of Carnegie-Mellon, the University of Pennsylvania, and was a post-doctoral fellow at Stanford. Honors include the Distinguished Scientific Contribution Award from the Society for Consumer Psychology, being named a Fellow by the Association for Consumer Research and the Association for Psychological Science, and an honorary doctorate in Economics from the University of St. Gallen. His work is highly cited in Psychology, Business and Economics. He has also been president of the Society for Neuroeconomics and the Society for Judgement and Decision-Making, ad was a visiting scholar at the Consumer Financial Protection Bureau 2014-2017. His newest book: The Elements of Choice: Why the Way We Decide Matters is available October 12th.

Dominic J. Packer PhD

Jay J. Van Bavel PhD

John A. List

Vanessa Bohns

Ayelet Fishbach

Dorie Clark

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$16.99

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Paperback
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Books By Eric J. Johnson

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The Elements of Choice: Why the Way We Decide Matters 12-Oct-2021

by Eric J. Johnson

( 44 )

$16.99 $37.00

A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings

Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design.

Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day.

Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes.

We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.

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Eric J. Johnson

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