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Escaping the Build Trap: How Effective Product Management Creates Real Value by [Melissa Perri]

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Escaping the Build Trap: How Effective Product Management Creates Real Value 1st Edition, Kindle Edition

4.6 out of 5 stars 1,032 ratings
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About the Author

Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.

--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B07K3QBWG1
  • Publisher ‏ : ‎ O'Reilly Media; 1st edition (Nov. 1 2018)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 5682 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 273 pages
  • Customer Reviews:
    4.6 out of 5 stars 1,032 ratings

About the author

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Melissa Perri is the CEO of Produx Labs, a Product Management consultancy, and the author of “Escaping the Build Trap”. She believes the key to creating great products is growing great product leaders.

Committed to that mission, she created the online school Product Institute, where she has shared her scientific approach to Product Management with over 3500 students. In 2019, Melissa was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program.

As a consultant, Melissa works with executives worldwide to set up their product organizations, advise on product strategy, and grow product leaders into Chief Product Officers. She has a B.S. in Operations Research and Information Engineering from Cornell University.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,032 global ratings

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Top reviews from other countries

Andrew Jones
3.0 out of 5 stars Mediocre and boring...
Reviewed in the United Kingdom 🇬🇧 on December 6, 2021
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Gavin Deadman
5.0 out of 5 stars Concise overview on how to build an optimal product org that drives business growth
Reviewed in the United Kingdom 🇬🇧 on July 3, 2022
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5.0 out of 5 stars Concise overview on how to build an optimal product org that drives business growth
Reviewed in the United Kingdom 🇬🇧 on July 3, 2022
This book by Melissa Perri gives a great view on what it takes to transform a business to achieve sustainable growth by developing, optimising, and scaling the product organization.

"Product managers connect the dots. They take input from customer research, expert information, market research, business direction, experiment results, and data analysis. Then they sift through and analyze that information using it to create a product vision that will help to further the company and to solve customer' needs."

"Product ownership is just a piece of product management."

"You need the discipline to move toward organizing for products over projects. Companies that optimize their products to achieve value are called product-led organizations."

"Product-led companies understand that the success of their products is the primary driver of growth and value for their company."

"Having a strong product leader in the C-Suite is a critical step to becoming product-led. Unfortunately, there are not many CPOs available on the market at the moment."

"Whenever I start a new training or workshop, I say to product managers, "Raise your hand if you went back and iterated in the last thing you shipped." Normally, 15-20% of the people raise their hands. My next question is, "How do you know that what you shipped was successful?" The answer here usually revolve around meeting a deadline and finishing with bug-free code."

A recommendation for anyone with 'product' in their job title, and CEOs.
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Paul Brown
5.0 out of 5 stars Product-led company nirvana and how to get there
Reviewed in the United Kingdom 🇬🇧 on November 13, 2018
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Yonni.I
5.0 out of 5 stars Build things that matter
Reviewed in the United Kingdom 🇬🇧 on January 14, 2022
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Martin Burns
5.0 out of 5 stars Consultants: lend this to your customers
Reviewed in the United Kingdom 🇬🇧 on December 17, 2018
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