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Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue Paperback – Illustrated, Feb. 10 2014

4.4 out of 5 stars 29 ratings

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Product description

Review

"Seufert’s book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data generated by users of the product, through all stages of development and usage, the author explains how you can optimize your implementation of the freemium model." --Data and Technology Today, 2014

About the Author

Eric Seufert is a quantitative marketer with a passion for blending real-world problems with large amounts of data, econometric frameworks, and analytical systems. His professional specialty lies in programmatic statistical methods and predictive forecasting in freemium environments.

Eric received an undergraduate degree in Finance from the University of Texas at Austin and an MA in Economics from University College London, where he was an Erasmus Mundus scholar. Eric joined Skype immediately out of graduate school and subsequently held marketing and strategy roles at Digital Chocolate and Wooga, where he is now the Head of Marketing. Prior to graduate school, Eric worked at uShip, the Austin-based marketplace for shipping services.

Originally from Texas, Eric currently lives in Berlin. In his spare time, Eric enjoys traveling and writing.

Product details

  • Publisher ‏ : ‎ Morgan Kaufmann; 1st edition (Feb. 10 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 254 pages
  • ISBN-10 ‏ : ‎ 0124166903
  • ISBN-13 ‏ : ‎ 978-0124166905
  • Item weight ‏ : ‎ 540 g
  • Dimensions ‏ : ‎ 19.05 x 1.47 x 23.5 cm
  • Customer Reviews:
    4.4 out of 5 stars 29 ratings

About the author

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Eric Seufert is a quantitative marketer with a passion for blending real-world problems with large amounts of data, econometric frameworks, and analytical systems. His professional specialty lies in programmatic statistical methods and predictive forecasting for freemium products.

Eric received an undergraduate degree in Finance from the University of Texas at Austin and an MA in Economics from University College London, where he was an Erasmus Mundus scholar. Eric joined Skype immediately out of graduate school and subsequently held marketing and strategy roles at Digital Chocolate and Wooga, where he is now the Head of Marketing.

Originally from Texas, Eric currently lives in Berlin. In his spare time, Eric enjoys traveling and writing.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
29 global ratings

Top review from Canada

Reviewed in Canada on August 4, 2014

Top reviews from other countries

kwame
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on September 17, 2015
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Xavier Rosee
5.0 out of 5 stars Must Read for anyone involved with anything freemium
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Dubrovskyi Volodymyr
5.0 out of 5 stars Excellent!
Reviewed in France on January 22, 2015
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Mark S. Kasson
5.0 out of 5 stars The MOST in depth dig into the analysis of CRUCIAL freemium metrics
Reviewed in the United States on February 27, 2014
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3 people found this helpful
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Alex G
5.0 out of 5 stars A Must Read for anyone in Mobile Gaming, User Acquisition, or Start-ups involved in Mobile
Reviewed in the United States on January 19, 2015
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8 people found this helpful
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