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Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue Paperback – Illustrated, Feb. 10 2014
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"Seufert’s book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data generated by users of the product, through all stages of development and usage, the author explains how you can optimize your implementation of the freemium model." --Data and Technology Today, 2014
About the Author
Eric received an undergraduate degree in Finance from the University of Texas at Austin and an MA in Economics from University College London, where he was an Erasmus Mundus scholar. Eric joined Skype immediately out of graduate school and subsequently held marketing and strategy roles at Digital Chocolate and Wooga, where he is now the Head of Marketing. Prior to graduate school, Eric worked at uShip, the Austin-based marketplace for shipping services.
Originally from Texas, Eric currently lives in Berlin. In his spare time, Eric enjoys traveling and writing.
- Publisher : Morgan Kaufmann; 1st edition (Feb. 10 2014)
- Language : English
- Paperback : 254 pages
- ISBN-10 : 0124166903
- ISBN-13 : 978-0124166905
- Item weight : 540 g
- Dimensions : 19.05 x 1.47 x 23.5 cm
- Best Sellers Rank: #351,582 in Books (See Top 100 in Books)
- Customer Reviews:
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As a "broad marketer", this was an eye-opening reading on the importance of data and analytics, and how to take informed decisions in every aspects of the products I'm working on. It also gave me all the required tools to give meaningful input to design and dev teams.
I recommend Eric's book to everyone I meet, new or veterans in the industry.
Must read if you in this industry!
This book gives me a deep understanding of what we need to calculate and review from a statistical standpoint in order to perform a deep analysis of our user base. It is focused on the calculation and analytical aspects. The other books spend more time on anecdotes and particular categories of advertisement/upsell/gameplay, whereas this book has comparatively few, which is fine with me. They don't really dig into analyzing the data.
This book is about gathering and analyzing the data to maximize LTV (Life Time Value of the customer). The only other place I have seen the type of explanation like in this book is in the author's blog mobiledevmemo.com.
The topics I found of particular interest related to measuring virality, events to be tracked for analysis, analysis spreadsheets and user segmentation. It helps if you have some background in statistics, but you can get most of the book if that's not your background.
Understanding this book will help you create and take every opportunity to understand your audience enough to maximally monetize your app.
Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, is one of those books.
This is truly a seminal work by the author, one that, with radical zeal, distills down the principles and precepts necessary to survive in the byzantine and treacherous Mobile Gaming landscape.
Let us not fool ourselves, friends, for the sandbox we play in is a digital jungle. We breathe life into these mobile applications we build, pixel by painstaking pixel, only to have our hopes and dreams append to the D1/D3/D7/D30 retention metrics of our latest cohort.
This book, will give you the tools, tactics, strategies, and knowledge essential to gaining distribution infamy.
Here are some of my favorite topics covered:
- Commerce at $0 Price Point (Massive Scale, Purchasing a Intersection of Interest & Disposable Income)
- Fremium Case Studies (Skype, Spotify, Candy Crush Saga)
- User Segmentation, Cohorts, & A/B Testing
- Built-In Virality: K-factor & Cycle Times
- Paid User Acquisition & Alternative User Acquisition
It is with this, friends, that I leave you, my objective and unvarnished fervor for this book. A must-read for all those in Mobile Gaming, User Acquisition, or Start-ups involved in Mobile.