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How to Decide: Simple Tools for Making Better Choices Paperback – Illustrated, Oct. 13 2020

4.4 out of 5 stars 692 ratings

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From the Publisher

Product description

Review

"'The decisions you make are like a portfolio of investments.' I believe that almost everything can be viewed as a portfolio -- whether it's a set of products a single company decides to make, the schools and jobs and skills an individual invests in, and all kinds of life decisions. The question is, how do we make sure that portfolio as a whole advances you toward your goals -- even though any individual decision within it is a win or loss? In this new book, Annie provides exercises for how to decide. All of us -- not just investors -- should be obsessed with making better decisions." 
--Marc Andreessen, cofounder of Netscape and Andreessen Horowitz

"
How to Decide is a delightful, practical guide to making better decisions in a complex world. Annie Duke explains exactly how to cut through the biases that prevent most of us from making wise choices and offers readers a toolkit for learning from the past and tackling the future in an uncertain world.  I look forward to assigning this book to my Wharton students for many years to come.”
--Katy Milkman, Professor at The Wharton School of The University of Pennsylvania and host of the Choiceology podcast


"What a phenomenal achievement! Written with zest, flair, and compassion, it's a ton of fun, and it's also packed with original ideas."
--Cass R. Sunstein, author of How Change Happens

"Annie Duke gives you the tools you need and tells you how to use them effectively. Smart and practical, 
How to Decide is the best user's guide to decision-making that you'll find."    
--Michael J. Mauboussin, author of The Success Equation

"This is a vitally important book. Simple, powerful and generous, it should be required reading."
--Seth Godin, author of This is Marketing

“No one could explain the process of high-stakes decision-making better than Annie Duke, or make it as entertaining and insightful as
How to Decide. The first decision you should make is to read this book immediately!”
--Garry Kasparov, chess grandmaster and author of Winter is Coming

"
How to Decide is the perfect guide to decision making that you didn't even know you needed. Clear, engaging, and thought-provoking, it forces even those of us to re-examine our thought processes and question the innermost workings of our minds."
--Maria Konnikova, author of The Biggest Bluff

“Many books teach us why we make bad choices. Few help us make better ones. At long last, Annie Duke has tackled that problem. Her handbook for decision-making isn’t just evidence-based and practical—it’s fun too.”
--Adam Grant, bestselling author of Originals and Give and Take

“You can’t learn how to ride a bicycle by reading physics textbooks. You need to get on the bike and practice. And you can’t  become a better decisionmaker by reading micro-economics textbooks. You need to practice by working through the real-world exercises in this state-of-the-art book.”
--Philip Tetlock, author of Superforecasting

About the Author

Annie Duke is an author, corporate speaker, and consultant in the decision-making space. Annie's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts is a national bestseller. As a former professional poker player, Annie won more than $4 million in tournament poker before retiring from the game in 2012. Prior to becoming a professional player, Annie was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania.

Annie is the co-founder of The Alliance for Decision Education, a non-profit whose mission to improve lives by empowering students through decision skills education. She is also a member of the National Board of After-School All-Stars and the Board of Directors of the Franklin Institute. In 2020, she joined the board of the Renew Democracy Initiative.

Product details

  • Publisher ‏ : ‎ Portfolio; Illustrated edition (Oct. 13 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0593418484
  • ISBN-13 ‏ : ‎ 978-0593418482
  • Item weight ‏ : ‎ 399 g
  • Dimensions ‏ : ‎ 18.85 x 1.93 x 23.19 cm
  • Customer Reviews:
    4.4 out of 5 stars 692 ratings

About the author

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Annie Duke has leveraged her expertise in the science of smart decision making to excel at pursuits as varied as championship poker to public speaking. On February 6, 2018, Annie’s first book for general audiences, “Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts” will be released by Portfolio, an imprint of Penguin Random House. In this book, Annie reveals to readers the lessons she regularly shares with her corporate audiences, which have been cultivated by combining her academic studies in cognitive psychology with real-life decision making experiences at the poker table.

For two decades, Annie was one of the top poker players in the world. In 2004, she bested a field of 234 players to win her first World Series of Poker (WSOP) bracelet. The same year, she triumphed in the $2 million winner-take-all, invitation-only WSOP Tournament of Champions. In 2010, she won the prestigious NBC National Heads-Up Poker Championship. Prior to becoming a professional poker player, Annie was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania.

Annie now spends her time writing, coaching and speaking on a range of topics such as decision fitness, emotional control, productive decision groups and embracing uncertainty. She is a regularly sought-after public speaker, addressing thousands in keynote remarks at conferences for organizations ranging from the Investment Management Consultants Association to the Big Ten Conference. She has been brought in to speak to the executive teams or sales forces of organizations like Marriott and Gaylord Resorts, among others. She is a sought-after speaker in the financial sector, with clients such as Susqehanna International Group and CitiBank. Annie regularly shares her observations on decision making and critical thinking skills on her blog, Annie’s Analysis, and has shared her poker knowledge through a series of best-selling poker instruction and theory books, including Decide to Play Great Poker and The Middle Zone: Mastering the Most difficult Hands in Hold’em Poker (both co-authored with John Vorhaus).

Annie is a master storyteller, having performed three times for The Moth, an organization that preserves the art of spoken word storytelling. One of her stories was selected by The Moth as one of their top 50 stories and featured in the organization’s first-ever book. Her passion for making a difference has helped raise millions for charitable causes. In 2006, she founded Ante Up for Africa along with actor Don Cheadle and Norman Epstein, which has raised more than $4 million for Africans in need. She has also served on the board of The Decision Education Foundation. In 2009, she appeared on The Celebrity Apprentice, and raised $730,000 for Refugees International, a charity that advocates for refugees around the world. In October 2013, Annie became a national board member for After School All-Stars. In 2014, Annie co-founded How I Decide, a nonprofit with the goal of helping young people develop the essential life skills of critical thinking and decision making. In 2015, she became a member of the NationSwell Council. In 2016, she began serving on the board of directors of The Franklin Institute, one of America’s oldest and greatest science museums.

Annie currently resides in the Philadelphia area. You can visit her website at www.annieduke.com.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
692 global ratings

Top reviews from Canada

Reviewed in Canada on March 14, 2021
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Reviewed in Canada on September 29, 2021
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Top reviews from other countries

Kilt_monster
3.0 out of 5 stars Some good science and advice but with so much padding
Reviewed in the United Kingdom on April 10, 2021
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3 people found this helpful
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Amazon Customer
2.0 out of 5 stars Overly simple
Reviewed in the United Kingdom on July 19, 2022
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Serob Khachatryan
1.0 out of 5 stars Pages are missing
Reviewed in the United Kingdom on November 30, 2020
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1.0 out of 5 stars Pages are missing
Reviewed in the United Kingdom on November 30, 2020
pages from 173-188 are missing. Great book, bit I am very disappointed.
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Parikshit Ghosh
5.0 out of 5 stars Great book with practical solutions
Reviewed in India on May 22, 2021
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Edifo - Knowledge and Education First
5.0 out of 5 stars A great book.
Reviewed in India on September 22, 2021
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