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The Imagination Machine is a book packed with thought-provoking ideas and practical exercises and examples. At a time of significant global uncertainty, many firms will seek to re-imagine their businesses and this book will go along way to help executive teams go into this process with confidence.
Dont expect this to be another 'quick read' business book - it's the opposite! You will be fully immersed in a journey into the unknown and The Imagination Machine will be your guide.
Great book that goes way beyond the usual platitudes around innovation. Lots of tangible, research-driven advice on how to maximise the creative potential of both people and their organizations. Beyond that, I really enjoyed the book's illustrations (there's useful sketches on almost every page), the steady drip of humorous asides, and not least the various historical anecdotes the authors provide. You can feel that this book was written by people who think about more things than just P&L statements (although they think about those, too).