The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future Audible Audiobook – Unabridged
A New York Times Best Seller
From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives.
Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture - can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends - interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning - and demonstrates how they overlap and are codependent on one another.
These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading - what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place - as this new world emerges.
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|Listening Length||11 hours and 30 minutes|
|Audible.ca Release Date||June 07 2016|
|Best Sellers Rank|| #20,780 in Audible Books & Originals (See Top 100 in Audible Books & Originals) |
#44 in Business Research & Development
#62 in Sociology of Culture
#75 in Computer History & Culture (Audible Books & Originals)
Top reviews from Canada
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It seems I was in Einstein's class being thought physic's for the humanities , this book is a bible , like the Book of Ely movie , much serviceable for MY future, your future. One may not like what is coming , but if you know what is and will likely, you will be in a better spot. If I could give this a 20 start I would, this is a futuristic book that is good as we speak and a book that will remain relevant for years to come .
My highest recommendation ever !
In terms of the actual book - received it in time and service was great.
Top reviews from other countries
"The inevitable" is set around 12 themes, and for each theme, Kelly writes about both the past and the present with lucidity, and then extrapolates to the future. He includes little pastiches of what life will be like in 20 years when a particular technology trend has progressed to be almost unrecognizable from today's perspective.
The book is clear, well-organized and an entertaining read. It rattles along at a decent pace, and the overall tone is positive.
I have some minor quibbles about the editing - there are a few more typos than I'd like.
I felt two things were missing, though.
Firstly, while digital advances have brought undoubted benefits, Kelly doesn't spend enough time on the challenges. Sure, being able to collect lots of information on ourselves, others and our environments is great - but this also creates privacy challenges, and creates new opportunities for those who would harm us. Kelly doesn't look at these aspects in any detail.
The other missed opportunity is that Kelly's outlook is very "middle-class American" - nearly all the anecdotes, pastiches and comparators are from the perspective of a relatively affluent, relatively comfortable person living in a stable, safe environment. Digital technology arguably will affect people in developing countries much more - and I didn't see much from Kelly on this.
An interesting book if you want to know the future of palo alto, but I'd recommend al gores 'the future' if you want a more global and less rose-tinted view of real future developments.
Maybe I expected too much, but I was hoping for some hard-edged looks at current technologies that were emerging, and threatening to disrupt how we live, work, and consume.
Instead, the ideas are a bit wishy-washy. He struggles to force his vague "technological forces" into a bizarre "doing, sharing, becoming, etc" framework that suits some things but not others. The author also seems to put a vaguely futuristic spin on current technologies and behaviours within the current paradigm, without offering anything truly novel.
While I was hoping for a glimpse into the future, really what I found was a very opinion-based look at what's happening today. This is coloured by pseudo-anthropological language that masks a very superficial understanding and treatment of the technologies discussed.
The book struggled to hold my attention until the end but I persevered. Unfortunately, the effort wasn't very rewarding.
Who want to just accept that every building to be covered in personalised Ads? This certainly isn't a desire future of any sane person. This is not inevitable because anyone who sees ad screens everywhere will implode into madness or rage.
Already cities are become chavified with 100s of screens in buildings and pubs. This need stopping now.
Ads will pay you to watch them? Er no. I'll rather crowdfund an ad repellent. See an Ad - broadcast their competitors instead before hacking the ad billboards to display beautiful screens of nature or amazing architecture.
Help shape your future. Help those who work in video advertising to get a life. Get a hobby! Afterall, you're just an Adobe subscriber.
His notion that we will all be online informing ourselves all of the time seems awful to me.
I think there will be a unabomber type rejection of tech as people desire a return to privacy and less intrusion into there lives.
AI for him means we will all be baking artisan bread for each other, for me it means unemployment and destruction.
Of course for him tech will mean he remains part of the elite, for me it means a free fall into modern slavery.
Just my ten bob's worth.
Good book really let down by his gushing enthusiasm for, well, for everything that he thinks tech will bring.