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About Jackie Bavaro
Jackie Bavaro was most recently Head of Product Management for eight years at Asana, the well-loved work management software, where she joined pre-launch as the first PM. During her tenure, she grew the PM team to over twenty amazing people, helped Asana's go from $0 to more than $100 million in annual recurring revenue, and launched Asana's associate product manager program.
With over 15 years of product management experience, she has also worked as a PM for Google and Microsoft as well, and in a diverse set of roles—a consumer PM, a B2B PM, a platform PM, a mobile PM, a growth PM, a manager, and a manager of managers.
Jackie has coached, mentored, managed, and advised hundreds of people in product and people who aspire to move to product roles. Jackie and Gayle's first co-authored book, the best-selling Cracking the PM Interview, has been credited with helping to level the playing field for product management talent.
Jackie graduated from Cornell University with a double major in Computer Science and Economics.
She currently writes, coaches, and advises from her home in San Francisco, California. More of Jackie’s writing about product management can be found at https://twitter.com/jackiebo and https://medium.com/@jackiebo.
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Books By Jackie Bavaro
Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").
The Product Manager Role
What is a PM?
Functions of a PM
Top Myths about Product Management
Project Managers and Program Managers
How the PM Role Varies
Getting the Right Experience
Making the Most of Career Fairs
Do you need an MBA?
Why Technical Experience Matters
Transitioning from Engineer to Product Manager
Transitioning from Designer to Product Manager
Transitioning from Other Roles
What Makes a Good Side Project?
Tips and Tricks for Career Advancement
Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo
Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign
Q & A: Brandon Bray, Principal Group Program Manager, Microsoft
Q & A: Thomas Arend, International Product Lead, Airbnb
Q & A: Johanna Wright, VP at Google
Q & A: Lisa Kostova Ogata, VP of Product at Bright.com
Behind the Interview Scenes
The 15 Second Rule
Attributes of a Good PM Resume
What to Include
Real Resumes: Before & After
Elements of a Good PM Cover Letter
The Cover Letter Template
A Great Cover Letter
"Tell Me About Yourself" (The Pitch)
"Why do you want to work here?"
"Why should we hire you?"
"Why are you leaving your current job?"
"What do you like to do in your spare time?"
"Where do you see yourself in five years?"
"What are your strengths and weaknesses?"
Sample Strengths and Weaknesses
Why These Questions Are Asked
Types of Behavioral Questions
Numbers Cheat Sheet
Tips and Tricks
About the Product Question
Type 1: Designing a Product
Type 2: Improving a Product
Type 3: Favorite Product
Tips and Tricks
From the authors of the best-selling Cracking the PM Interview comes the comprehensive guide to the skills, frameworks, and practices to become a great product manager. It will help you level-up your skills and career from your first product management role through product leadership, addressing questions like:
- What does it take to become a great product manager and great leader?
- How can you reliably ship products that make a difference in the world?
- How do you build your product intuition, hone your execution, strengthen your leadership, and develop your strategic skills?
- What does it take to lead and inspire teams?
- When is people management the right career move?
- How does excellence in those skills translate into career success?
This book will teach you the reliable frameworks and best practices that improve your chances of shipping a successful product. The frameworks won't transform you into a great product manager overnight or guarantee that your products never fail, but they'll help you avoid the most common problems and give you the structure to start experimenting, reflecting, and improving.
You'll learn how to:
- Design high-quality products that delight users and solve people's needs.
- Run and deliver your projects quickly, smoothly, and effectively.
- Create product visions and strategies to set direction and optimize for long-term impact.
- Lead people and influence without authority.
- Manage people, develop great PMs, build great teams, and create great product organizations.
- Manage your career so you can translate your efforts into the recognition you deserve.
- Getting Started: the product life cycle; the first 90 days
- Product Skills: user research; A/B tests; problem solving frameworks; systems thinking; product discovery; design sprints; ethical product design; technical terms and concepts; product documentation (specs and PRDs)
- Execution Skills: agile project management; minimum viable products (MVPs); incremental development; product launches; time management; overcoming obstacles
- Strategic Skills: product vision; strategy; roadmaps; goals and OKRs
- Leadership Skills: growth mindset; ownership mentality; influencing without authority; stakeholder management; collaboration; communication; inspiring a team; mentoring; working with designers, engineers, and executives
- People Management Skills: becoming a people manager; being a member of the leadership team; reviewing work; holding people accountable; coaching and development; recruiting and interviewing; product processes; organizational structures
- Careers: career ladders; career goals; partnering with your manager; picking the right team; negotiations; networking; handling bad situations; career options beyond PM
- Product Leader Q&A: in-depth career interviews with eleven successful product leaders who have chosen career paths including CPO, head of product, CEO, social impact work, venture capital, angel investing, coaching, and starting th