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Making Numbers Count: The Art and Science of Communicating Numbers by [Chip Heath, Karla Starr]

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Making Numbers Count: The Art and Science of Communicating Numbers Kindle Edition

4.4 out of 5 stars 438 ratings

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"Concise, breezy and pragmatic, Making Numbers Count clocks in at a spare 135 pages of primary text. If you started reading it on the Acela when you left New York, you’d finish it by the time you arrived in Boston—with more than enough time left over to peruse the endnotes, review the consolidated advice in the appendix and ponder the authors’ core maxim, which comes to a mere eight words: ‘Use whole numbers, not too many. Preferably small.’” Wall Street Journal

“This cure for statistical illiteracy couldn’t come at a better time or from a better team—a psychologist and a journalist present remarkably practical techniques for comprehending and communicating the math that really matters.” 
—Adam Grant

“A very enjoyable read, this book is filled to the brim with great examples of extreme number makeovers, as well as impressive before and after examples that present a dry number in an easy-to-digest way.” 
CEO Today

“A unique popular math book . . . [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing. . . . Packed with tables, anecdotes, and amusing facts, the narrative makes math accessible. . . . Astute advice for businesspeople and educators.” 
Kirkus Reviews


"I read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched—I'm recommending it to everyone I know!" 
—Angela Duckworth, New York Timesbestselling author of Grit 

“The most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine.”
Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg

“This terrific book is bursting with practical insights and memorable stories on every page. It's as relevant to product designers and meeting planners as it is to teachers and parents. I've already put many of its novel suggestions to work. Don't miss it.”
—Eric Ries, author of bestselling author of The Lean Startup, The Startup Way 

"Flat-out amazing."
—Jake Knapp, New York Times bestselling author of Sprint

"Chip Heath of Stanford and Dan Heath of Duke argue persuasively that any organization that creates peak moments--for its customers, its employees, or its students--will enjoy benefits that range from fanatical loyalty to revenue growth. In this entertaining and informative read, they explain just how to create those moments and how to turn them into a competitive advantage."—

“A sincere introduction to how readers can shape and improve the peaks in their own experiences. Infused with positivity and enthusiasm…. Readers hungry for a bigger slice of life will find this book valuable. Heuristic advice and life-affirming direction form a gratifying combination in this motivational handbook.”
—Kirkus --This text refers to the hardcover edition.

About the Author

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to StickSwitch, Decisive, and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. He has helped over 530 startups refine and articulate their strategy and mission. Chip lives in Los Gatos, California.

Karla Starr has written for 
O, The Oprah MagazineThe AtlanticSlatePopular Science; and appeared on CBS Sunday Morning. A member of the National Association of Science Writers and the recipient of a Best Science/Health award from the Society of Professional Journalists, her first book, Can You Learn to Be Lucky? Why Some People Seem to Win More Often Than Others, was named a Fast Company Best Book of the Year. She writes at and lives in Portland, Oregon. --This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B08VJKX427
  • Publisher ‏ : ‎ Avid Reader Press / Simon & Schuster (Jan. 11 2022)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3249 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 198 pages
  • Customer Reviews:
    4.4 out of 5 stars 438 ratings

About the authors

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
438 global ratings

Top reviews from Canada

Reviewed in Canada 🇨🇦 on February 13, 2022
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Reviewed in Canada 🇨🇦 on September 14, 2022
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Reviewed in Canada 🇨🇦 on May 19, 2022
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Top reviews from other countries

E. Ryan
4.0 out of 5 stars Good book - aligns to Switch - would have liked it to address integrity around numbers as well
Reviewed in the United Kingdom 🇬🇧 on January 27, 2022
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2 people found this helpful
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Alain Portmann
5.0 out of 5 stars Outstanding and useful
Reviewed in the United Kingdom 🇬🇧 on February 18, 2022
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One person found this helpful
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4.0 out of 5 stars Excellent idea - lots of examples single objective
Reviewed in the United Kingdom 🇬🇧 on January 29, 2022
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One person found this helpful
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5.0 out of 5 stars Great book
Reviewed in the United Kingdom 🇬🇧 on May 7, 2022
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One person found this helpful
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André Arcas
4.0 out of 5 stars Useful concept, not Chip’s best work
Reviewed in Brazil 🇧🇷 on January 16, 2022
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