Learn to design, build, and scale products consumers can’t get enough of

How do today’s most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations―dramatically improving their own product efforts.

Whether you’re an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author’s own personal stories―and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix―INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new―sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?  

Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. 

As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.” 

The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment. 

As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. 

The book covers:

• what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products
• recruiting and coaching the members of product teams, first to competence, and then to reach their potential
• creating an inspiring product vision along with an insights-driven product strategy
• translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build
• redefining the relationship of the product teams to the rest of the company
• detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams

EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.

Concevoir, élaborer et adapter à vos cibles des produits dont les consommateurs ne se lassent pas : apprenez comment y parvenir !

Comment les entreprises technologiques les plus prospères d'aujourd'hui — Amazon, Google, Facebook, Netflix, Tesla — conçoivent-elles, développent-elles et déploient-elles les produits qui leur ont valu l'attachement de milliards de personnes dans le monde ? Étonnamment, elles ne s’y prennent pas comme les autres sociétés de leurs secteurs…
Dans Inspiré, Marty Cagan, leader d'opinion en gestion de produits technologiques, propose aux lecteurs un cours magistral sur la manière de structurer une politique produits dynamique et performante, de la doter en personnel, et sur la façon de découvrir et de fournir des produits high-tech que vos clients adorent et qui fonctionneront pour votre entreprise.

Grâce à des sections portant sur le rapprochement « bons profils & compétences », sur la découverte du bon produit, sur l'adoption d'un processus efficace mais simple et sur la création d'une solide culture des produits, les lecteurs ont l’opportunité de passer de la lecture au terrain, en exploitant ces informations au sein de leurs propres organisations. Ainsi, ils améliorent considérablement leurs produits.

· Vous êtes une start-up et cherchez à vous adapter au produit comme au marché ?

· Vous êtes une entreprise en phase de croissance, en plein essor du plan produits ?

· Vous êtes une société établie de longue date et vous souhaitez retrouver la capacité de fournir constamment de la valeur à vos clients ?

Inspiré vous conduira, vous et votre politique produits, à un degré supérieur d'engagement client, d'innovation constante et de réussite commerciale.

La première édition d'Inspiré s'est imposée comme LA référence pour les responsables de produits technologiques et se trouve sur les étagères de presque toutes les entreprises prospères du secteur dans le monde. Enrichi d'anecdotes de l'auteur et traçant le profil de chefs de produits parmi les plus performants (comptant Adobe, Apple, Google, Microsoft et Netflix), ce livre démontre comment amplifier vos efforts en créant des produits high-tech que vos clients vont s’arracher.

Marty Cagan a choisi Les Éditions La Comédie Française pour toucher ses lecteurs francophones.