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About Max McKeown
Dr. Max Mckeown is the author of The Strategy Book, winner of the Commuter Read at the Chartered Management Institute Book of the Year and Amazon's Best Business Books. He is also author of The Innovation Book, The Innovator’s Book, Adaptability: The Art of Winning in an Age of Uncertainty, and four other books. He works as a strategic coach with Fortune 100 companies and is also a popular keynote speaker at conferences worldwide.
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Books By Max McKeown
The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.
It answers the following questions:
How do you become a more innovative thinker?
How do you lead and manage creative people?
How can you use innovation tools to get the best results?
How can you engage people with innovation?
How do you avoid pitfalls, problems and screw-ups?
With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.
"Inspired, ambitious and complete – a must-read for anyone interested in innovation, creativity and invention."
Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager
“Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended.”
Broc Edwards, SVP, Director of Learning & Leadership
Drawing on over 30 years of the author's research and experience, this honest, straight-to-the-point playbook can be dipped into or read cover to cover, giving you important reminders and guidance in how to make new ideas useful. Are you ready to change the world?
It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.
The full text downloaded to your computer
With eBooks you can:
- search for key concepts, words and phrases
- make highlights and notes as you study
- share your notes with friends
eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you will receive via email the code and instructions on how to access this product.
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Dr Stephen Covey, author, The 7 Habits of Highly Effective People
Unshrink offers a a set of leadership and business principles that make us better people, that make businesses more profitable and that make the world a more decent place to live. It also highlights the deeply embedded myths that keep people and businesses from fulfilling their potential.
Unshrink is a new word. It means to restore something to its natural dimensions. It leads to radical change without going back to the beginning. For ourselves, for other people, for businesses.
And that’s desirable, argue Max McKeown and Philip Whiteley, because people and businesses have been shrunk. And to be all we can be – fulfilled, successful decent people who work in profitable, sustainable, successful businesses, we need to bust the myths that are keeping us and our companies shrunk.
Our shrinking myths tell us that we are what we do, that work is more important than life, that capital creates value, that people are stupid, that people do as they are told, that all change is good, that plans must be kept secret, and that the organisation is a machine.
To replace the myths we will need new principles to give us back our sleep and self-respect while at the same time increasing passion and profitability. These principles will help us deal with our world, our ever more complex world,the way it is. Clear principles and truths help us to understand unclear events and situations.
From these principles we discover that we are not what we do, but what we can become. That work does not come first, it should only serve life. That we are all are human, boss and employee alike. That the plan must stop being secret so that it can unify everyone. That only good change is good. That our organisations and our world are communities not machines. That they are only improved as we share. And that sharing will only happen as trust is built not as the number of rules is increased.
Does this mean anarchy? Far from it. But it does mean not treating employees like criminals, sheep, rats, half-wits, or naughty children. It means a workplace for grown-up, complete people with families, brains, unfulfilled ambitions, and pride. People who will follow willingly when they understand the principles, believe in them, and are permitted the freedom to follow their own initiative in so doing. Unshrunk people make better employees and better citizens. Unshrunk businesses make better employers and increased profit.
Most people have at some time felt squashed, exploited and taken advantage of - especially at work. We feel insignificant. We feel shrunk. It is common to assume that when this happens someone, somewhere is benefiting at our expense.
Our book demonstrates that this is not so; that our modern world is based on inter-dependence, and that our potential to grow by sharing is largely untapped.
Unshrink argues that our common beliefs have shrunk us. We pretend that conflict is inevitable, that behaving selfishly is the way to succeed, and that at work we are mere pawns, or 'resources' - a means to the ends of mysterious, powerful forces. Unshrink illustrates that no logic, or evidence, supports these views. Authors Philip Whiteley and Max Mckeown have assembled research that demonstrates the opposite: that employers who are honest and let people use their abilities are more likely to be successful.
The implication is profound. We do not have to choose between head and heart to anything like the degree that we commonly suppose.
The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Max Mckeown delivers plain, powerful advice on how to:
- increase creativity
- encourage collaboration
- co-create with customers
- overcome indifference
- make ideas into money
- thrive on change...and much more.
This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved.
The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness.
Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking aha as you read each page.
The Truth and nothing but The Truth.