Mike Baxter

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About Mike Baxter

Mike Baxter has been awarded a PhD in Science, a personal Professorship and Chartered Designer status. He has enjoyed a variety of careers: product designer, higher education college dean, web entrepreneur, independent researcher, author, keynote speaker, business thought-leader, company director, and, early in his working life, trawlerman and animal welfare scientist.

He has been a business consultant since 2001 for some of the world's biggest brands (e.g. Cisco, Google, HSBC, Lilly, Skype, Sony PlayStation) and an advisor to some of London's fastest growing tech start-ups and to leading UK universities. Mike's company, Goal Atlas Ltd, was established in 2014 to work with leaders and teams to facilitate the systematic, hands-on management of effective strategies (www.goalatlas.com).

Mike lives with his family in a houseboat on the River Thames in West London.

Kris Safarova

Roger L. Martin

Richard P. Rumelt

Harvard Business Review

Alexander Osterwalder

Albert Rutherford

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$9.99

Kindle Edition
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Kindle Edition
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Kindle Edition
$141.07

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$236.00

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$2.64

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$74.99

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Books By Mike Baxter

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The Strategy Manual: A step-by-step guide to the transformational change of anything 27-Sep-2020

by Mike Baxter

( 28 )

$9.99 $33.70

Do you struggle with strategy? Are you unsure how to do it well? Mike Baxter, one of our leading authorities on strategic thinking, demystifies strategy and provides a step-by-step guide on making it robust, agile and fit-for-purpose. The Strategy Manual draws on Mike’s many years of expertise and thought leadership, delivering an accessible, practical handbook for anyone interested in the creation, management or governance of strategy. The book provides readers, at any level of experience and in any sector, with Mike’s valuable insights and innovative models and frameworks that help breathe life into strategy and embed it in the day-to-day actions of all those who will contribute to its ultimate success.

“All too often, strategy is over-complicated or under-utilised. In this book, Mike hits both challenges head on, making core tenets of strategy simple, but more importantly, actionable. As a seasoned practitioner, who’s worked with an enviable roster of clients, there’s no theory here - he’s making the mental models and methodologies that you’d normally expect from tier-one management consultancies available to everyone.” Jake Hird, VP Strategy (APAC), Merkle.

“It’s very readable, personable and I can hear Mike’s voice really well with all the years of experience and thoughtfulness loud and clear.” Gideon White, Director of Strategic Planning, University of East London.

Other Formats:: Hardcover , Paperback

Core Values: ... and how they underpin strategy & organisational culture 20-Feb-2023

by Mike Baxter

$9.99

'Core Values' is a short, highly accessible and practical guide for anyone interested in making core values impactful for an organisation. In a turbulent and fast changing world, leaders of organisations of all sizes and sorts are desperately seeking anchors – firm, enduring points of reference from which to triangulate their plans, decisions and actions. Core values can provide such anchorage and can do so in ways conducive to empowering leadership, employee engagement, participative governance and purposeful work.

To make a difference with core values is, however, no quick win, as research, discussed in this book, has shown. To have any significant impact, core values need to affect the lived experience of people both inside and outside the organisation. This book sets out to enable leaders to:

Think more deeply and more systematically about core values;
Discuss core values more meaningfully and perceptively;
Decide on core values more rigorously;
Present and apply core values more impactfully.

The aim of the book is to have core values feature more prominently and more usefully in the life of your organisation. By doing so, core values can provide a robust foundation for impactful strategy and strong organisational culture.

Other Formats:: Paperback

University Strategy 2020: Analysis and benchmarking of the strategies of UK Universities 7-Mar-2022

by Mike Baxter

( 4 )

$9.99 $32.75

What is a strategy? What does it contain? How should it be developed? How should it drive change? Based on an analysis of the published strategies of 52 UK universities and interviews with 28 university leaders, this report combines evidence-based strategy research with recommendations on best-practice strategy design. It presents, for the first time, the Strategy Design Framework derived from the author's 10,000+ hours of strategy consulting with some of the worlds biggest brands. This framework provides a simple yet practical tool for managing strategy across the entire strategy lifecycle: development, validation, deployment, monitoring and governance. Whilst the report aims to help senior leaders and those involved in shaping the strategic direction of universities to make sense of strategy, it also serves as a practical handbook for anyone involved in strategy design for business. It tackles some of the big questions for strategic planners such as what are the key purposes a strategy should serve in large, complex 21st century organisations, and what components should a good strategy contain to serve those purposes well?

Other Formats:: Paperback

Product Design 3-Oct-2018

by Mike Baxter

( 13 )

$141.07 $145.00

The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text.

Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts.

This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.

Other Formats:: Hardcover , Paperback

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