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The Most Important Thing: Uncommon Sense for the Thoughtful Investor Hardcover – Illustrated, May 1 2011
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Informed by a lifetime of experience and study, The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career. Utilizing passages from his memos to illustrate his ideas, Marks teaches by example, detailing the development of an investment philosophy that fully acknowledges the complexities of investing and the perils of the financial world. Brilliantly applying insight to today's volatile markets, Marks offers a volume that is part memoir, part creed, with a number of broad takeaways.
Marks expounds on such concepts as "second-level thinking," the price/value relationship, patient opportunism, and defensive investing. Frankly and honestly assessing his own decisions--and occasional missteps--he provides valuable lessons for critical thinking, risk assessment, and investment strategy. Encouraging investors to be "contrarian," Marks wisely judges market cycles and achieves returns through aggressive yet measured action. Which element is the most essential? Successful investing requires thoughtful attention to many separate aspects, and each of Marks's subjects proves to be the most important thing.
"This is that rarity, a useful book."--Warren Buffett
- Print length200 pages
- LanguageEnglish
- PublisherColumbia Business School Publishing
- Publication dateMay 1 2011
- Dimensions15.88 x 2.54 x 23.5 cm
- ISBN-100231153686
- ISBN-13978-0231153683
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Review
Everyone knows about the anticipation leading up to Warren Buffett's annual shareholder letters. But for a certain Wall Street set, there are equally high expectations for the writings of Howard Marks.
(Peter Lattman Wall Street Journal)^Regular recipients of Howard Marks's investment memos eagerly await their arrival for the essential truths and unique insights they contain. Now the wisdom and experience of this great investor are available to all. The Most Important Thing, Marks's insightful investment philosophy and time-tested approach, is a must read for every investor.
(Seth A. Klarman, president, The Baupost Group)^When I see memos from Howard Marks in my mail, they're the first thing I open and read. I always learn something, and that goes double for his book.
(Warren Buffett, Chairman and CEO, Berkshire Hathaway)^Few books on investing match the high standards set by Howard Marks in The Most Important Thing. It is wise, witty, and laced with historical perspective. If you seek to avoid the pitfalls of investing, you must read this book!
(John C. Bogle, Founder and former CEO, The Vanguard Group)^If you take an exceptional talent and have them obsess about value investing for several decades, including deep thinking about its very essence with written analysis along the way, you may come up with a book as useful to value investors as this one—but don't count on it.
(Jeremy Grantham, cofounder and chief investment strategist, Grantham Mayo Van Otterloo)^The Most Important Thing is destined to become an investment classic-it should easily earn its place on every thinking investor's bookshelf. Howard Marks has distilled years of investment wisdom into a short book that is lucid, entertaining, and ultimately profound.
(Joel Greenblatt, Columbia Business School, founder and managing partner of Gotham Capital)^A clear and expert resource for all investors.
(Kirkus Reviews)^Veteran value-investing manager Howard Marks draws on pithy memos he wrote to clients over the years to dispense insightful advice on everything from risk taking to the role of luck.
(Money Magazine)^There is, quite simply, an incredible amount of wisdom between the covers of his book and an investor is doing them a disservice if they don't read, and re-read, this book.
(FocusInvestor.com)^The book is written in a way that both seasoned investors and novices should appreciate.
(Brenda Jubin Seeking Alpha)^If Benjamin Graham's and David Dodd's Securities Analysis was the essential, must have investment book of the end of the 20th century, then Howard Marks's The Most Important Thing is a serious contender for parallel status in the 21st century.
(Stephen E. Roulac New York Journal of Books)^...many valuable insights into the psychological roots of investors' habitual errors.
(Martin Fridson Barron's)^All investors should read it.
(Alex Dumortier The Motley Fool)^"The Most Important Thing"... offers readers an overview of how to think when considering an investment opportunity, which is quite valuable indeed, considering studies have shown most people tend to make impulsive, indiscriminate investment decisions.
(Syracuse Post-Standard)^[A] must-read book.
(David J. Waldron Seeking Alpha)About the Author
Howard Marks is chairman and cofounder of Oaktree Capital Management, a Los Angeles-based investment firm with $80 billion under management. He holds a Bachelor's Degree in finance from the Wharton School and an MBA in accounting and marketing from the University of Chicago.
Product details
- Publisher : Columbia Business School Publishing; Illustrated edition (May 1 2011)
- Language : English
- Hardcover : 200 pages
- ISBN-10 : 0231153686
- ISBN-13 : 978-0231153683
- Item weight : 431 g
- Dimensions : 15.88 x 2.54 x 23.5 cm
- Best Sellers Rank: #74,801 in Books (See Top 100 in Books)
- #38 in Corporate Finance in Accounting
- #99 in Corporate Finance (Books)
- #111 in Investment Analysis & Strategy
- Customer Reviews:
About the author

Howard Marks is chairman and cofounder of Oaktree Capital Management, a
Los Angeles-based investment firm with $80 billion under management. He
holds a Bachelor's Degree in finance from the Wharton School and an MBA
in accounting and marketing from the University of Chicago.
Customer reviews
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Top reviews from Canada
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But then it actually got better. The book mixes general commentary with bits from letters going back several decades.
Some of the commentary does actually go deeper than the platitudes and give you useful reference points. For example one part shows how investors may stretch the limits of risk in unusual assets even while they are avoiding the stock market, so you won't see a general euphoria. Another idea in the book that I realized some time ago but almost no one says is that investors commonly think higher risk investments will deliver higher returns, but if that was true they wouldn't actually be higher risk. Sometimes you just lose.
The parts from past letters are interesting because you can compare the way of thinking with what was happening at the time. Some show timing that's too good to be true, like a letter in October 2008 that said it was a good time to buy. Others are a bit early, like other letters from 2004 - 2006 that call out excessive risk in the market. All of them are interesting because we know what ended up happening.
It would have been even better to see specific instances from past letters that turned out to be wrong. There is some discussion about how the right call may have the wrong result and vice versa, and the book doesn't really go to great lengths to make it seem like Marks is always right, but there could be good lessons in showing more of the other side.
To the uninformed investor this book could deliver the wrong lessons, or a false sense of certainty about the future. It does warn against that, but that warning is more likely to be received in the right way if you have read a lot about investing already. And the basic lessons are repeated in hundreds of other books.
If you have that frame of reference you should know to question everything you read, no matter who it comes from (Warren Buffett's annual letters have very few flaws, but this is not on the same level). From that perspective, if you're willing to read through some material that is a waste of time, there are some valuable reminders in here that will make you question your thinking in a good way.
Those are good enough to give it 4 stars, even though it can be misleading to beginners and slow for more experienced readers. It could have been written better for one of those audiences instead of falling in the middle and serving both poorly. It is unfortunately easy to take the wrong lessons from the book.
Great complement to Howard Marks memos.
Top reviews from other countries

The book addresses topics like market psychology (go against the crowd at extreme ends of investor psychology), the asymmetrical relationship between gains vs losses (you need a 100% gain to recover from a 50% loss), estimates, economical cycles, behaviour, risk management. And the differences between loser's game and winner's game, or the difference between offense and defence.
The book is more a collection of market comments and thoughts from his frequent letters and a memoir of his career. Each chapter is fairly brief and informative, although my thoughts drifted away with a certain frequency in the first half of the book. All in all it is a decent recap but not overly revealing. If you fail to realise you need to take risk, be contrarian and that you need come up with unique ideas to generate excess performance as an investor you would have been ramping up losses or been out of business soon.
As an style-agnostic active equity fund manager of a fairly sizeable pool of AuM I didn’t always agree with the author’s arguments as a value investor. But it was helpful to see some basic principles phrased. And I developed more sympathy towards the end of the book, but more so because it's there that the author alludes more to core principles that I and my team have stuck to for the past few decades. But there wasn't anything new or that we haven't brought in practice. As such it's more an instruction for new or retail investors about how successful asset mangers think, act and operate. But then you wonder what they would do with the concept of ‘alpha’ or where they would get their unique insight or ‘second level of understanding’ to make proper investment decisions.. Also all these concepts are helpful and meaningful but don't expect to learn 'how' to invest i.e. there is nothing about the what the author calls the 'micro approach' the selection and actual analysis of assets and investments, while he repeatedly tresses that such fundamental research and analysis is key to successful investment returns.


Reviewed in the United Kingdom 🇬🇧 on March 29, 2019
The book addresses topics like market psychology (go against the crowd at extreme ends of investor psychology), the asymmetrical relationship between gains vs losses (you need a 100% gain to recover from a 50% loss), estimates, economical cycles, behaviour, risk management. And the differences between loser's game and winner's game, or the difference between offense and defence.
The book is more a collection of market comments and thoughts from his frequent letters and a memoir of his career. Each chapter is fairly brief and informative, although my thoughts drifted away with a certain frequency in the first half of the book. All in all it is a decent recap but not overly revealing. If you fail to realise you need to take risk, be contrarian and that you need come up with unique ideas to generate excess performance as an investor you would have been ramping up losses or been out of business soon.
As an style-agnostic active equity fund manager of a fairly sizeable pool of AuM I didn’t always agree with the author’s arguments as a value investor. But it was helpful to see some basic principles phrased. And I developed more sympathy towards the end of the book, but more so because it's there that the author alludes more to core principles that I and my team have stuck to for the past few decades. But there wasn't anything new or that we haven't brought in practice. As such it's more an instruction for new or retail investors about how successful asset mangers think, act and operate. But then you wonder what they would do with the concept of ‘alpha’ or where they would get their unique insight or ‘second level of understanding’ to make proper investment decisions.. Also all these concepts are helpful and meaningful but don't expect to learn 'how' to invest i.e. there is nothing about the what the author calls the 'micro approach' the selection and actual analysis of assets and investments, while he repeatedly tresses that such fundamental research and analysis is key to successful investment returns.



And at only 177 pages this "Most Important Thing" is an example that consistent messages (possibly must) be delivered in a short fashion - 95% of what's written about the stocks markets nowadays is a copy-and-paste or a bromide; most is showy and inflated with formulas only a few can understand. Mr Marks effortlessly makes all that literature futile by getting down to the point in every chapter and by not bloating the book with not even one mathematical formula. Those starting in the mysteries of buying and selling shares do have here a wonderful introduction and sound advice at a rate of, at least, one per page. Those out there with investment experience, will still learn something new, without a doubt.
As a coda, I'll recommend three other books that, after Graham's Intelligent Investor and Marks'Most Important Thing, do supply with priceless lessons on shares investment (this is just a short comment, I've reviewed these books individually too):
Peter Lynch: "One up on Wall Street". A lont-time successful fund manager, Mr Lynch is perhaps the most enthusiastic of writers on shares, and manages to transmit this enthusiasm without losing a bit of accuracy. This book is a bit dated. Published in 1989 the "big" companies were then General Elecric, Ford and the big tobacco and these firms are used for the many examples the book contains, but its lessons are as good and useful for the third second half of the XX century as they are now.
John Bogle: "The little book of Common Sense investing". Very short, but packed with sound advice. Also a very successful fund manager, Mr Bogle wrote a pamphlet on staying away from fashions and "trends" - his theory is that following a stock index for decades may sound dull, but it is a guarantee of profit. With very good entries on dividends too.
Philip Fisher: "Common stocks and Uncommon Profits". Even older than the previous two, this minor classic was published in 1960 (one of Mr Fisher's favorite stocks was Motorola, then a transistors maker). It is written in the elegantly sober style of the mid-century and it is full of investment wisdom. As with the previous other two books, it offers no miracle and it states often that investment is a long-term activity.

1. Efficient Market Hypothesis is not completely accurate in certain situations
2. This is because as humans we deal not only with information but also with emotions / psychology
3. Therefore, we need to focus on those assets where there might be divergence from the Efficient Market Hypothesis
4. For that we need a Second-Level thinking, not necessarily contrarian but different from the lot
5. Price is different from Value. Price is a function of fundamentals and market psychology. While Value is mainly a function of fundamentals.
6. The relationship between Risk and Return is not completely linear. Higher Risk entails an element of higher losses too which we tend to ignore assuming a linear relation.
7. A good portfolio considers Risk holistically and balances / hedges it appropriately.
8. Fundamentally, markets operate in cycles. People can benefit from them if they are more attuned.
9. Understand the psychological pitfalls and your own limitations around investing.
10. Appreciate the role of luck which stops you from becoming overconfident.
No wonder, Warren Buffet likes it. Having observed the market, I could relate to many of the ideas mentioned here. This book provides good guidance for anybody who wants to get into investing.

