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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas by [David Burkus]

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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas Kindle Edition

4.4 out of 5 stars 63 ratings

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“An engaging book that makes its case in good, clear language… [Burkus] forces us to challenge some widely held assumptions.”
—Morgen Witzel, The Financial Times

“Outlines how anyone—especially entrepreneurs—can embrace a practical approach to finding the best kind of mojo for new projects, processes and programs.”
— (selected as a “Best Business Book to Get Cozy With This Fall”)

“We may no longer literally worship the Muses, but the myths surrounding creativity continue to delude us. In this smart and urgent book, David Burkus explodes these myths and replaces them with the scientific results of modern research on creativity and innovation.”
—Daniel H. Pink, author, To Sell is Human and Drive

“Creative potential is all too often held captive by misconceptions. Burkus tackles the myths head on and digs into the true underpinnings of creative insight. It turns out that great ideas are within your grasp as soon as you take the reins. Read this book to free yourself of the myths and assumptions that burden your true creative potential.”
—Scott Belsky, author, Making Ideas Happen and cofounder & CEO, BEHANCE

“Through rigorous research and engaging stories, Burkus debunks the myths of creativity and illuminates a creative process that makes ingenuity accessible to all. If you seek a more innovative company, The Myths of Creativity is a brilliant find.”
—Liz Wiseman, author, Multipliers, and founder, The Wiseman Group

“David Burkus is an important new voice, both as a scholar and storyteller, as well as a commentator of the emerging ‘GenEntrepreneur’ in America.”
—Peter Sims, author, Little Bets, and founder, BLK SHP

The Myths of Creativity speaks the truth.  The processes, environments, and organizational structures that foster creativity, as well as the obstacles that inhibit innovation, are laid bare. David Burkus uncovers the hidden elements which have been at the core of Continuum's innovation process, driving us to find better answers to the biggest questions.”
—Gianfranco Zaccai, president, chief design officer, and founder, Continuum

“You must embrace your creative ability in order to thrive in today's marketplace. David Burkus swiftly and effectively debunks the myths that limit your creative firepower.”
—Todd Henry, author, The Accidental Creative

--This text refers to the hardcover edition.

From the Inside Flap

What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?

We tend to think of creativity in terms reminiscent of the ancient muses: divinely inspired, unpredictable, and bestowed upon a lucky few. Unfortunately, mythology isn't much help when you're challenged to be creative on demand. When you are charged with developing new ideas, conventional wisdom will only hold you back. How can you ensure you get past common myths about creativity to design truly innovative strategies?

The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus corrects the mistaken ideas that stunt innovative thinking, such as:

  • The Eureka Myth: New ideas come from hard work, not a quick spark
  • The Lone Creator Myth: Creativity takes well-conceived teamwork, not a single person's genius
  • The Mousetrap Myth: No innovation is brilliant enough to sell itself, and a great idea isn't the end of the process, but the beginning

By debunking these—and other—widespread misconceptions, David Burkus shows how to embrace a real, practical approach to finding the best new ideas, projects, processes, and programs.

For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help overcome the creative obstacles to finding new ideas.

For more on LDRLB, please visit or on Twitter via @LDRLB.

--This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B00FVYW2AG
  • Publisher ‏ : ‎ Jossey-Bass; 1st edition (Sept. 26 2013)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 897 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 225 pages
  • Customer Reviews:
    4.4 out of 5 stars 63 ratings

About the author

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One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

He is the best-selling author of five books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
63 global ratings

Top review from Canada

Reviewed in Canada on November 11, 2013
2 people found this helpful
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Top reviews from other countries

Melinda Brack
5.0 out of 5 stars This is the best non-fiction book IÃÃ,¢(tm)ve ever read
Reviewed in Australia on August 22, 2014
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T. Robinson
5.0 out of 5 stars Dispels those pesky ideas that stand in many peoples' way on their path to creative genius.
Reviewed in the United States on October 13, 2014
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2 people found this helpful
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James H. Beauchamp
5.0 out of 5 stars very encouraging and informative
Reviewed in the United States on January 12, 2014
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2 people found this helpful
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Hans Kleinschmidt
5.0 out of 5 stars Creativity made easy.
Reviewed in the United States on December 2, 2013
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4 people found this helpful
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Julie Blankenship
5.0 out of 5 stars The Myths of Creativity will change your perspective about creativity.
Reviewed in the United States on November 24, 2014
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