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About Nadya Zhexembayeva
In Ventures magazine calls her “The Reinvention Guru.” TEDx Navasink calls her “The Queen of Reinvention.” Dr. Nadya Zhexembayeva is a scientist, entrepreneur, and author specializing in resilience and reinvention.
As a consultant and an educator, Nadya helped such companies as Coca-Cola, IBM, Cisco, L’Oreal Group, Danone, Kohler, Erste Bank, Henkel, Knauf Insulation, and Vienna Insurance Group reinvent their products, leadership practices, and business models to meet new market demands and prepare for incoming disruptions. Until 2016, she served as the Coca-Cola Chaired Professor of Sustainable Development at IEDC- Bled School of Management, an executive education center based in Slovenia, where she teaches courses in leadership, organizational behavior, strategy, change management, design thinking, and sustainability.
As a speaker, she delivered keynotes to more than 100,000 executives – including four TEDx talks in Slovenia, Austria, Romania, and the USA.
Nadya is the author of a number of books, including Overfished Ocean Strategy: Powering Up Innovation for a Resource-Deprived World, which was named Best Book of 2014 by Soundview Executive Book Summaries, and Embedded Sustainability: The Next Big Competitive Advantage, which was selected as one of the Best Sustainability Books of All Times by BookAuthority.
Nadya earned her Doctorate Degree in Organizational Behavior at the Weatherhead School of Management, Case Western Reserve University, USA, where she also served as an Associate Director at the Center for Business as an Agent of World Benefit, now Fowler Center for Sustainable Value, until 2008.
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Books By Nadya Zhexembayeva
We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won’t do you any good. And that’s the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity—the overfished ocean—their primary strategic consideration, not just a concern for their “green” division.
Overfished Ocean Strategyoffers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses can find new opportunities in what were once considered useless by-products, discover resource-conserving efficiencies up and down their value chain, transfer their expertise from physical products to services, and develop ways to rapidly try out and refine these new business models. She fills the book with examples of companies that are already successfully navigating the overfished ocean, from established corporations such as BMW, Microsoft, and Puma to newcomers such as Lush, FLOOW2, and Sourcemap.
The linear, throwaway economy of today—in which we extract resources at one end, create products, and throw them away at the other—is rapidly coming to an end. In every industry, creative minds are learning how to make money by taking this line and turning it into a circle. Nadya Zhexembayeva shows how you can join them and avoid being left high and dry.