Natalie W. Nixon

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About Natalie W. Nixon
Natalie Nixon is a creativity strategist who happily integrates wonder and rigor into her life and work. She converted a 16-year career as a professor into a successful consulting practice. At Figure 8 Thinking, she advises & emboldens companies to transform their business results by applying creativity and strategic foresight. Natalie incorporates her background in anthropology and fashion, as well as her experiences living in Brazil, Israel, Germany, Sri Lanka, and Portugal. She’s the author of The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work; the editor of Strategic Design Thinking: Innovation in Products, Services, Experiences, and Beyond; and a regular contributor to Inc. magazine (online).
Natalie earned a BA (honors) in Anthropology and Africana Studies from Vassar College; an MS in Global Textile Marketing from Jefferson University; and a PhD in Design Management from the University of Westminster in London.
She lives in Philadelphia, PA with her husband, John Nixon.
Fun facts: She studied Horton technique modern dance beginning at age 4, still loves to dance, and adores all things related to Brazil.
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Books By Natalie W. Nixon
—Nir Eyal, bestselling author of Hooked and Indistractable
Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation.
Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work.
Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.
This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.
To successfully innovate, teams need to become more intentionally observant of their surroundings, and more empathetic to the needs of those they seek to serve. Now, master a new set of discovery tools for doing all this – and integrate them into a complete innovation framework that works.
Navigating Spaces - Tools for Discovery is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Dr. Natalie Nixon drills down to focus specifically on the discovery process.
Reflecting new research and interviews with 12 diverse innovation practitioners, Nixon introduces a deep inventory of tools and tactics you can use to probe for discovery, iteratively assess interactions, and create a complete "map of understanding." By creating this map, you can observe whether your innovations will achieve the outcomes you intend, shape better solutions, and unearth powerful new opportunities – both in incremental improvements and in entirely new systems.
Navigating Spaces - Tools for Discovery is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation.
Natalie Nixon, Ph.D., is a hybrid thinker, synthesizing creative and analytical approaches to arrive at innovative opportunities. A design-thinking researcher, she has 15+ years of experience as an educator, and has worked in the fashion industry as an entrepreneurial hat designer and in sourcing for The Limited Brands in Sri Lanka and Portugal. Her consulting interests are in business design and in extending fashion strategies to other industries. She earned her BA (cum laude) from Vassar College, Anthropology and Africana Studies; M.S. from Philadelphia University, Global Textile Marketing; and Ph.D. from the University of Westminster, London, Design Management.
Spinelli and McGowan integrate a broad network of international leaders on innovation to demonstrate the tight linkages between innovation and opportunity recognition. Building on the award winning Philadelphia University curriculum redesign that is reshaping how innovation is taught worldwide, these experts highlight how to identify relevant opportunities more effectively than ever before. The team covers every facet of innovation, including design processes, team development, ethnography, audits and charrettes, opportunity shaping and assessment, business models, value delivery, systems thinking, and more. Master the art of innovation in teams! Disrupt Together introduces a breakthrough transdisciplinary, team-based approach to innovation that integrates business, design and engineering, and can deliver powerful results for both new ventures and existing companies with case study examples from education, healthcare, branding, and consumer product and service design. The book will serve as the definitive companion text for a growing number of innovation and entrepreneurship programs that either follow the Philadelphia University model or have been influenced by it. This guide will also be an indispensable resource for every business practitioner seeking to build innovative new organizations or reinvigorate innovation in existing firms. Contributors and Interviews from Haas School of Business at UC Berkeley, Continuum Innovation, Jump Associates, University of Pennsylvania, Becton Dickinson, Sapient Nitro, Ontario College of Art and Design, Massachusetts General Hospital, MIT Media Lab, Smart Design, and more. Foreword by Steve Blank.