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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility Paperback – Sept. 29 2009
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Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Managementshows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it.
Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Managementwill demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.
- ISBN-100749456337
- ISBN-13978-0749456337
- Edition1st
- PublisherKogan Page
- Publication dateSept. 29 2009
- LanguageEnglish
- Dimensions15.49 x 0.99 x 23.3 cm
- Print length184 pages
Product description
Review
About the Author
Product details
- Publisher : Kogan Page; 1st edition (Sept. 29 2009)
- Language : English
- Paperback : 184 pages
- ISBN-10 : 0749456337
- ISBN-13 : 978-0749456337
- Item weight : 287 g
- Dimensions : 15.49 x 0.99 x 23.3 cm
- Customer Reviews:
About the author

Andrew is the chief executive of the international specialist reputation strategy and crisis management consultancy, Regester Larkin (www.regesterlarkin.com).
For nearly 20 years, he has advised some of the world’s largest and most respected companies, helping them factor reputation into their decision making, resolve controversial issues and respond to crises. A specialist in strategic crisis preparedness and management, he has helped global organisations become ‘crisis ready’ and has provided senior counsel in many live situations.
Andrew is an author, commentator and speaker on crisis, issues and reputation management.
Customer reviews
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As a communications consultant working in this field I found Griffin's text to be an exciting up-date for this often misunderstood area of strategy. Indeed I trust it will help elevate the importance of communications strategy within any organisation concerned for its reputation.
David Park
parkyoung
strategy + communications
[...]
