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Andrew Griffin

New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility Paperback – Sept. 29 2009

by Andrew Griffin (Author)

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Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Managementshows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it.

Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Managementwill demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

Print length

184 pages
Language

English
Publisher

Kogan Page
Publication date

Sept. 29 2009
Dimensions

15.49 x 0.99 x 23.3 cm
ISBN-10

0749456337
ISBN-13

978-0749456337
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Product description

Review

"By defining the key terms involved in reputation management and providing specific examples, Griffin makes his points clearly." -- getAbstract.com

About the Author

Andrew Griffin is a Chief Executive at Regester Larkin, an international consultancy which is globally recognised for pioneering best practice systems in crisis, issues and corporate reputation management. Andrew advises some of the world's leading companies and trusted brands, with previous clients including AstraZeneca, Shell, BAE Systems, Diageo, Nestle and Novartis. He is also a regular speaker, writer and commentator in this critical area of management and crisis communications.

Product details

Publisher ‏ : ‎ Kogan Page; 1st edition (Sept. 29 2009)
Language ‏ : ‎ English
Paperback ‏ : ‎ 184 pages
ISBN-10 ‏ : ‎ 0749456337
ISBN-13 ‏ : ‎ 978-0749456337
Item weight ‏ : ‎ 287 g
Dimensions ‏ : ‎ 15.49 x 0.99 x 23.3 cm

Customer Reviews:
7 ratings

About the author

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Andrew Griffin

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Andrew is the chief executive of the international specialist reputation strategy and crisis management consultancy, Regester Larkin (www.regesterlarkin.com).

For nearly 20 years, he has advised some of the world’s largest and most respected companies, helping them factor reputation into their decision making, resolve controversial issues and respond to crises. A specialist in strategic crisis preparedness and management, he has helped global organisations become ‘crisis ready’ and has provided senior counsel in many live situations.

Andrew is an author, commentator and speaker on crisis, issues and reputation management.

Customer reviews

5 star		35%
4 star		15%
3 star		32%
2 star		18%
1 star 0% (0%)		0%

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Top reviews from other countries

ChrisVonae

Good for CIPR members CPDs

Reviewed in the United Kingdom 🇬🇧 on April 3, 2018

Verified Purchase

Some very useful bits in here (although not vastly different from the 100s of similar books) advantage here is that it's CIPR which set the standard. It's very useful for points towards CPD (CIPR accreditation)

Rob

What did I really learn?

Reviewed in the United Kingdom 🇬🇧 on October 7, 2019

Verified Purchase

Author needs to be more concrete and give practical examples. Book does not feel current.

Adriana Quintero Grijalba

Four Stars

Reviewed in the United Kingdom 🇬🇧 on January 3, 2016

Verified Purchase

Well received - thank you

Parky

A FRESH VIEW ON CORPORATE REPUTATION

Reviewed in the United States 🇺🇸 on December 21, 2009

Verified Purchase

This is a timely text. It provides a fresh take on reputation management (RM) for organisations of all scales. It does this in a number of ways that help clear a new conceptual space for RM that makes the whole sometimes fuzzy field easier to grasp. First, by placing issues and crisis management at either end of the same RM continuum, Griffin bundles these concerns in a way that assists organisations better focus their PR efforts. Second, Griffin provides an up-to-date view of how many major corporations are starting to say 'enough is enough' when it comes to the vocal negative minority dominating their agendas. Like Peter Finch in the movie "Network" where he cracks and yells "I'm as mad as hell, and I'm not going to take this anymore!" Griffin's case studies reveal how some big corporates are re-prioritising their issues and crisis management to focus first on those who care positively for the company rather than those who may (and invariably do) complain: which has been the MO in PR/community engagement for some time. Stand by to hear more corporates push back and be less acquiescent to the negative few while giving 'nearer and dearer' stakeholders greater priority. And while Griffin's text may not have sparked this trend, in my experience it's certainly under way. And this book is a good signpost to where that's heading.

As a communications consultant working in this field I found Griffin's text to be an exciting up-date for this often misunderstood area of strategy. Indeed I trust it will help elevate the importance of communications strategy within any organisation concerned for its reputation.

David Park
parkyoung
strategy + communications
[...]

Amazon Customer

very good

Reviewed in the United States 🇺🇸 on April 2, 2020

Verified Purchase

very good

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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility Paperback – Sept. 29 2009

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About the Author

Product details

About the author

Andrew Griffin

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