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A New Way to Think: Your Guide to Superior Management Effectiveness Hardcover – May 3 2022

4.5 out of 5 stars 118 ratings

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From the Publisher

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"This is a concise management handbook from someone who has spent a career analysing business strategies." — Financial Times

Named one of the "12 Hot Nonfiction Books to Read This Summer" by Adam Grant, Wharton Professor and bestselling author

"Martin offers succinct examples of how challenging the received wisdom and taking a different approach might be worthwhile than continually trying the same thing and failing to see the results they expect." — Forbes

"…no matter what kind of business, or what size company, you are in, there will be something of interest and actionable insight here for you." — Porchlight Books

Advance Praise for A New Way to Think:

"Please, please do not 'read' A New Way to Think. Ingest it, immerse yourself in it—head and, especially, heart. It is spot-on and, if applied assiduously, I guarantee it will change your life, the lives of those you work with, and the community in which you work." — Tom Peters, management guru; bestselling author, In Search of Excellence

"Roger Martin has an undeniable gift for simplifying the complex and nuanced scenarios of management and strategy down to the main thing. A framework for thinking through the most common problems with a new lens." — Julia Hartz, cofounder and CEO, Eventbrite

"Like a day with a great mentor, this book burns through trendy management pablum to give readers the hidden truths and timeless questions their organization really needs to reach its potential. An essential how-to guide." — Zachary First, Executive Director, Drucker Institute

"Rather than replacing traditional models with better models, I favor Roger Martin's underlying proposition in this book, which is to replace traditional ways of thinking with new ways of thinking. New ways of thinking must shift from centering around the organization to centering around human value." — Zhang Ruimin, founder and Chairman, Emeritus, Board of Directors, Haier Group

"Waze for executive leadership. Through succinct and entertaining vignettes, Roger Martin helps you navigate the terrain, make the right choices, and avoid falling victim to common mistakes. An important read for anyone leading an organization!" — Stephanie Cohen, Global Cohead, Consumer and Wealth Management, Goldman Sachs

"In order to stay nimble and competitive, you need to challenge your most basic assumptions on the best way to do business. No one does this more insightfully than Roger Martin. Read A New Way to Think to help you survive and thrive as a leader." — Alex Osterwalder, cofounder, Strategyzer; bestselling coauthor, Business Model Generation

"In A New Way to Think, Roger Martin unpacks why so many cherished frameworks in business aren't working and gives us smarter alternatives." — Drew Houston, CEO, Dropbox

About the Author

Roger L. Martin is Professor of Strategic Management, Emeritus, at the University of Toronto's Rotman School of Management, where he also served as Dean (1998–2013). In 2017 Thinkers50 named him the world's number one management thinker. He has published twelve books, including When More Is Not Better and Playing to Win (with A.G. Lafley). Martin is a trusted strategy adviser to the CEOs of many global companies. A Canadian from Wallenstein, Ontario, he holds a BA from Harvard College and an MBA from Harvard Business School.

Connect with Roger L. Martin at:

Product details

  • Publisher ‏ : ‎ Harvard Business Review Press (May 3 2022)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 164782351X
  • ISBN-13 ‏ : ‎ 978-1647823511
  • Item weight ‏ : ‎ 476 g
  • Dimensions ‏ : ‎ 15.75 x 2.54 x 23.88 cm
  • Customer Reviews:
    4.5 out of 5 stars 118 ratings

About the author

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I am an author and strategy advisor to CEOs. My passion is an helping businesspeople use more effective models to guide their actions. I've looked, for example, for common patterns in the way successful leaders tackle difficult 'either/or' dilemmas. I've explored how it is that corporations drive out innovation - even as they desperately seek it. I've examined the way in which theories that are meant to help corporations achieve financial goals and make shareholders rich actually produce the opposite. In each of my books, I diagnose the manner in which our thinking gets in our own way, and provide specific advice for overcoming that challenge.

Check out my books to the left and visit my website ( if you want to see more of my writing.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
118 global ratings

Top reviews from Canada

Reviewed in Canada 🇨🇦 on August 10, 2022
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Reviewed in Canada 🇨🇦 on May 5, 2022
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5.0 out of 5 stars What counts is what would have to be true - not what is true
By Justin merced on May 4, 2022
I have been a fan of Roger L. Martin for a while now. He is able to get strategy and convert it to actionable processes that business owners and consultants can easily understand and extend to their day-to-day environment.
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Top reviews from other countries

Philippe Korda
5.0 out of 5 stars Each chapter made me gain a few IQ points
Reviewed in France 🇫🇷 on November 1, 2022
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5.0 out of 5 stars The best business strategy genius of all time
Reviewed in the United States 🇺🇸 on June 3, 2022
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5.0 out of 5 stars The best business strategy genius of all time
Reviewed in the United States 🇺🇸 on June 3, 2022
I’ve been following Roger for 10 years now and he’s changed my life! His books, HBR articles and lectures on YouTube facilitate my ability to think critically both personally and professionally.

“A New Way To Think” efficiently presents alternatives to cookie cutter “plans” that look good on paper, but don’t require the sophistication necessary to yield truly appropriate results. The book clearly demonstrates true strategy while entertaining with anecdotes and delighting with data.

My only critique is that Roger is far too humble when he emphasizes how “there are no right or wrong answers, just better and worse ones.” I personally believe he deserves mad respect for demonstrating his superior expertise! But maybe his modesty is what makes the book resound so true.

Please invest in the integrity of your future and read this book (and all of his other ones). Then, to ensure maximum learning, go look him up on YouTube for all the lectures and interviews that compliment them.
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8 people found this helpful
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J.M. Ryan
5.0 out of 5 stars A Thinking Partner to Executives
Reviewed in the United States 🇺🇸 on June 7, 2022
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2 people found this helpful
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Carl from Chicago
5.0 out of 5 stars excellent and simple to read
Reviewed in the United States 🇺🇸 on July 28, 2022
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David Hoo
5.0 out of 5 stars Definitely Mindstretching!
Reviewed in the United States 🇺🇸 on October 5, 2022
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