
A New Way to Think: Your Guide to Superior Management Effectiveness
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Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.
Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to overcome it.
Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.
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- Listening Length7 hours and 58 minutes
- Audible release dateMay 10 2022
- LanguageEnglish
- ASINB09Z4SZDQ3
- VersionUnabridged
- Program TypeAudiobook
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Product details
Listening Length | 7 hours and 58 minutes |
---|---|
Author | Roger L. Martin |
Narrator | Stephen R. Thorne |
Audible.ca Release Date | May 10 2022 |
Publisher | Ascent Audio |
Program Type | Audiobook |
Version | Unabridged |
Language | English |
ASIN | B09Z4SZDQ3 |
Best Sellers Rank | #2,040 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #3 in Knowledge Capital #18 in Business Strategy & Competition #18 in Systems & Planning (Books) |
Customer reviews

Reviewed in Canada on May 5, 2022
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Thank you professor Martin for your insights

Reviewed in Canada 🇨🇦 on May 5, 2022

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“A New Way To Think” efficiently presents alternatives to cookie cutter “plans” that look good on paper, but don’t require the sophistication necessary to yield truly appropriate results. The book clearly demonstrates true strategy while entertaining with anecdotes and delighting with data.
My only critique is that Roger is far too humble when he emphasizes how “there are no right or wrong answers, just better and worse ones.” I personally believe he deserves mad respect for demonstrating his superior expertise! But maybe his modesty is what makes the book resound so true.
Please invest in the integrity of your future and read this book (and all of his other ones). Then, to ensure maximum learning, go look him up on YouTube for all the lectures and interviews that compliment them.


Reviewed in the United States 🇺🇸 on June 3, 2022
“A New Way To Think” efficiently presents alternatives to cookie cutter “plans” that look good on paper, but don’t require the sophistication necessary to yield truly appropriate results. The book clearly demonstrates true strategy while entertaining with anecdotes and delighting with data.
My only critique is that Roger is far too humble when he emphasizes how “there are no right or wrong answers, just better and worse ones.” I personally believe he deserves mad respect for demonstrating his superior expertise! But maybe his modesty is what makes the book resound so true.
Please invest in the integrity of your future and read this book (and all of his other ones). Then, to ensure maximum learning, go look him up on YouTube for all the lectures and interviews that compliment them.



In all cases the author’s experience and humility showed through, and his examples were not the same as the ones you see in every other typical management book.
