From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.

Imagine that two doctors in the same city give different diagnoses to identical patients - or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants - or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical.

In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions.

Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times best sellers, Noise explains how and why humans are so susceptible to noise in judgment - and what we can do about it.

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Product details

Listening Length	13 hours and 28 minutes
Author	Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
Narrator	Jonathan Todd Ross
Audible.ca Release Date	May 18 2021
Publisher	Random House Audio
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B08LNXW1H7
Best Sellers Rank	#643 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #32 in Social Sciences (Audible Books & Originals) #35 in Social Psychology & Interactions (Books) #85 in Psychology

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5 star		61%
4 star		21%
3 star		9%
2 star		4%
1 star		4%

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Top reviews from Canada

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Asad Ansari

The book has been oversold

Reviewed in Canada on May 24, 2021

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I am not sure if I would have bought the book if Daniel Kahneman was not listed on the cover.

6 people found this helpful

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Amazon Customer

Too much stats focus for too long

Reviewed in Canada on July 13, 2021

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Like many other, I find this book very difficult to read because first half of it is pretty much all stats. The entire book can also be a lot more succinct than what it is. Secondly, the book I received has printing error, it ends on page 374 (see picture) and starts from 327-374 again, without going beyond 374. I know there's more content after 374. So I'm missing pages for sure. I appreciate the idea the authors have raised, thus the two star.

One person found this helpful

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Doug H

Useful ideas

Reviewed in Canada on August 30, 2021

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The book is easy to read in some places, rather tedious in others. It gives an original treatment of a little understood subject. I was pleasantly surprised at how much I was able to learn about an important subject.

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Amazon Customer

Relevant topic for the 21st century

Reviewed in Canada on July 3, 2021

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I like the way the author put noise and bias the two errors in human judgement together

One person found this helpful

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Amazon Customer

Continuing on the behavioural models. Excellent product

Reviewed in Canada on August 13, 2021

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Excellent Book from on of my favourite authors and professors

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Jeff Hillier

Good Ideas Repeated Over and Over Again

Reviewed in Canada on June 13, 2021

Some interesting concepts BUT too much repetition and so much seemed to be common sense for any leader who practices stepping back and getting other perspectives. This book should be 1/2 the length.

One person found this helpful

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Iron Paradise Fitness

One chapter of content dragged out over 379 pages

Reviewed in the United Kingdom on May 23, 2021

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I desperately wanted to like this book, but every page turn felt like dull slap in the face. Humans make poor, inconsistent decisions and are easily swayed. The end. Save yourself £16 and move on with your life.

42 people found this helpful

Niall O'Connor

This Book Is Noisy

Reviewed in the United Kingdom on June 1, 2021

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For many Kahneman is a God: and one that was awarded the Nobel Memorial Prize in Economic Sciences for his groundbreaking work in applying psychological insights to economic theory, particularly in the areas of judgment and decision-making under uncertainty. Thinking, Fast and Slow was the book that everybody had to have but, as was the case with Hawking's A Brief History of Time, one suspects that many copies went unread. Kahneman himself, in a move akin to God saying that he had difficulty sticking to the Ten Commandments said in a recent interview that "my own experience of how little this knowledge has changed the quality of my own judgement can be sobering." There were two problems with Thinking, Fast and Slow - firstly, the transition from fast to slow was unquantifiable and second, it seemed to propose an ability on the part of the average punter to tap into their unconscious. Moreover, many of those that read the book were great at spotting biases in other people rather than in themselves.

And so to Noise, a book, we are told that is designed to offer suggestions for the improvement of human judgement. As for Noise itself we are told in the book that that noise is about statistical thinking. We are also told that noise is a distinct source of error and that "the scatter in the forecasts is noise" and, that whenever we observe noise we should work to reduce it. However, we are also told that noise is invisible and embarrassing.

Noise occurs because people are idiosyncratic; they inhabit different psychological spaces; their moods are triggered by a unique set of contexts - they see and respond to the evidence in different ways. Not to mention their unconscious response to particular cues. (In many respects - seemingly the same things that trigger biases, and we are told rather confusingly that "psychological biases create system noise when many people differ in their biases.") We enter a convoluted vortex - biases cause noise - where there is noise (invisible) there will surely also be more biases at work - the two, it seems, exist in relationship that is characterised by their mutual and continuous interruption of each other. And there is actually no clear sense given as to how one should go about unpicking them.

Surprise surprise the authors pay passing homage to prediction markets, of which they say; "much of the time prediction markets have been found to do very well.") Prediction markets, in the wild (outisde of organisations) have not actually performed very well at all - because they lack insiders and do nothing more than aggregate noise. Their record on political events over the past ten years has been terrible (In the recent Chesham and Amersham By-Election in the UK, for example, the Tories were trading at 1.17 on the Betfair Betting Exchange as Polls opened - they lost). A better example, in the context of noise would have been horse racing betting markets - which contain lots of noise and bias, but which display a consistent ability to be predictive - because of the presence of insiders, who cancel out the noise.

Sadly it seems that we have gone back twenty years, to the notion of the jar of sweets and the benefits of aggregating independent judgements. In a nutshell, this book is about 380 pages too long.

23 people found this helpful

Brendan O'Sullivan

References packed with P-values! REALLY???

Reviewed in the United States on May 19, 2021

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If one would expect the authors to have built their Noise (a.k.a. variance) thesis using research and references which attended to the cautions and caveats of the American Statistical Association (2016) regarding p-values and the now deprecated "statistical significance," one will be most disappointed. One should not be surprised as many of the references illustrating their thesis are in some cases a half-century old, when "statistical significance" was the key to getting published and the core of degree-earning dissertations.

Consider that the following studies listed in the Notes to the Introduction all used p-values:
(2) Child Protection and Child Outcomes: Measuring the Effects of Foster Care
(4) Refugee Roulette: Disparities in Asylum Adjudication

In Chapter 1:
(14) A Survey(!!!) of 47 Judges (dated 1977) (Survey vs. Random Control Study)
(16) Extraneous Factors in Judicial Decisions cites a p-value <.0001 on page 5

... and similar p-value references associated with judges' differential and variance in sentencing: related to food breaks, nearby NFL Team winning recently, birthdays, outside air temperature. IMHO, the identification of these explanatory factors based on p-values are bogus and illustrative of John Ioannidis' 2005 paper: Why Most Published Research Findings Are False.

It is disconcerting that these scholar authors utilize many questionable references to architect a thesis about what is more commonly known as variance. As the normal Gaussian distribution is ubiquitous, one should not be startled that selected ranges within it vary significantly.

Given the presence of uncertainty and the idiosyncracy and variability of individual experience, human judgments will vary. Human judgment is noisy! DUH !!!

The authors have failed their scholarship and profession.

359 people found this helpful

Wappy

Dull

Reviewed in the United Kingdom on May 25, 2021

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Extraordinarily dull statistical and mathematical bore of a book. A repetitive cure for insomnia.

11 people found this helpful

Jijnasu Forever

Convoluted narrative for a simple message

Reviewed in the United States on May 19, 2021

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I don't have a Nobel prize nor expect to get one. So maybe this review is reflective of my dumbness. But this book was nothing like "Thinking Fast and Slow", primarily because the core concept seems simple enough but beaten to a unnecessarily nasty pulp.

The basic premise seems to be that decisions have noise in them (duh) and its important to understand that we should evaluate the decision making process and not just the outcome. Accuracy, Precision, and Bias are terms familiar to anyone with a basic understanding of statistics; for others, a couple of early examples focusing on shooting targets easily educates the three terms and their differences. The authors keep on stating the same concepts in a number of ways for the first 5-6 chapters. And very often, simple observations are turned to very dense phrases without really serving any purpose than trying to sound very academic or scholarly. (For example, "..what they are trying to achieve is, regardless of verifiability, is the internal signal of completion provided by the coherence between the facts of the case and the judgement. And what they should be trying to achieve...is the judgement process that would provide the best judgement over an ensemble of similar cases") . Then the authors spend a chapter or two differentiating "predictive" and "evaluative" judgements only to conclude that the difference is "fuzzy" (genius observation) and a decision will usually require both.

If you are able to grind your way through the first 3 Parts (12 chapters), you will be able to pick up some new insights in Part IV and V that discuss on how variability/noise occurs and their various sources. Conducting a "noise audit" and what constitutes decision "hygiene" are sections worth reading for those whose roles require constant synthesis of inputs from various experts/sources/stakeholders etc.

Overall, the unnecessarily dense style that overcomplicates a simple message, lack of a clear target audience, and a narrative arc that just takes too long to provide new insights or provocative thoughts, makes this a fairly dull read.

282 people found this helpful

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Noise: A Flaw in Human Judgment Audible Audiobook – Unabridged

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