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Nudge: The Final Edition Paperback – Aug. 3 2021
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“A cultural phenomenon [that] finally brought behavioral economics into the mainstream . . . This version of the book is chock-full of new ideas. . . . Since the pandemic began, governments and companies around the world have had to think creatively about how to nudge people to wear masks, socially distance, and get vaccinated. And we’ve seen a lot of creative campaigns that adopt strategies outlined in Nudge.” ―NPR’s Planet Money
“Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise.” ―Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow
“Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It’s the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original.” ―Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife
“Nudge has changed the way we think about both business’s and society’s biggest problems. The Final Edition is full of new insights and well worth reading.” ―Eric Schmidt, former CEO of Google
“We used the core principles of Nudge when designing our protocols for resuming play during the pandemic. This new edition provides a refreshed set of practical concepts and strategies to influence decision-making for good.” ―Adam Silver, NBA commissioner
“If you’ve read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read.” ―Robert Cialdini, New York Times bestselling author of Influence
“Revolutionary. Once you’ve read it, you start seeing the evidence everywhere. Evidence that economic orthodoxy is woefully out of date, that as humans we’re not always rational, and that in every bit of architecture, design, and economic choice, we are ALWAYS being nudged in some way. Once we see and accept that, we can ask how we can make better choices. This book points us in the direction. It changes the way you see the world—this edition even more so.” ―David Byrne, musician
“In the spirit of Donald Norman’s The Design of Everyday Things . . . Thaler and Sunstein deliver a spirited argument to enable well-informed people to overcome various biases and ‘probabilistic harms’ to do what is best for them and, in the present case, their fellow ‘American Humans.’ . . . Students of design, politics, economics, and many other fields will delight in these provocative discussions.” ―Kirkus Reviews
Acclaim for the original edition of Nudge
“Nudge has changed the world. You may not realise it, but as a result of its findings you’re likely to live longer, retire richer and maybe even save other people’s lives.” —The Times (London)
“Probably the most influential popular science book ever written.” —BBC Radio 4
“One of the few books . . . that fundamentally changed the way I think about the world.” —Steven D. Levitt, coauthor of Freakonomics
“Engaging and insightful . . . The conceptual argument is powerful, and most of the authors’ suggestions are common sense at its best. . . . For that we should all applaud loudly.” —The New York Times Book Review
“An essential read . . . The book isn’t only humorous, it’s loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.” —The Boston Globe
“This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.” —Michael Lewis, author of Moneyball and Liar’s Poker
“This gem of a book . . . is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.” —Daniel Kahneman, Nobel Prize–winning author of Thinking, Fast and Slow
“Utterly brilliant . . . Nudge won’t nudge you—it will knock you off your feet.” —Daniel Gilbert, author of Stumbling on Happiness
“Nudge is as important a book as any I’ve read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you’re not interested in any of these topics, you can read something else.” —Barry Schwartz, The American Prospect
“Engaging, informative, and thoroughly delightful.” —Don Norman, author of The Design of Everyday Things and The Design of Future Things
“A wonderful book: more fun than any important book has a right to be—and yet it is truly both.” —Roger Lowenstein, author of When Genius Failed
“Save the planet, save yourself. Do-gooders, policymakers, this one’s for you.” —Newsweek
“Great fun to read . . . Sunstein and Thaler are very persuasive.” —Slate
“Nudge helps us understand our weaknesses, and suggests savvy ways to counter them.” —The New York Observer
“Always stimulating . . . An entertaining book that also deeply informs.” —Barron’s
“Entertaining, engaging, and well written . . . Highly recommended.” —Choice
“This Poor Richard’s Almanack for the 21st century . . . shares both the sagacity and the witty and accessible style of its 18th-century predecessor.” —Law and Politics Book Review
“There are superb insights in Nudge.” —Financial Times
About the Author
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. From 2009 to 2012 he served in the Obama administration as administrator of the White House Office of Information and Regulatory Affairs, from 2020 to 2021 he served as chair of the Technical Advisory Group for Behavioral Insights and Health at the World Health Organization, and in 2021 he joined the Biden administration as senior counselor and regulatory policy officer in the Department of Homeland Security. His many books include Impeachment: A Citizen's Guide, Too Much Information, and, with Daniel Kahneman and Olivier Sibony, Noise. He is the recipient of the 2018 Holberg Prize, awarded annually to a scholar who has made outstanding contributions to research in the arts, humanities, social sciences, law, or theology.
- Publisher : Penguin Books; Revised edition (Aug. 3 2021)
- Language : English
- Paperback : 384 pages
- ISBN-10 : 014313700X
- ISBN-13 : 978-0143137009
- Item weight : 358 g
- Dimensions : 13.97 x 2.03 x 21.34 cm
- Best Sellers Rank: #829 in Books (See Top 100 in Books)
- Customer Reviews:
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In the Preface, the authors explain their reasons for deciding to update this book that was originally written in 2008. They mention that the first four chapters are largely the same, while the rest of the chapters have been modified to reflect more recent insights and updated information.
In the Introduction, the authors introduce the concept of a “choice architect”; or someone that can modify the environment that choices are made in, often slightly influencing the ultimate decisions of others. They also introduce the term “libertarian paternalism”; which they describe as the idea that people should be free to choose whatever they want, but choice architects can “nudge” them in the direction of choosing the options that make their lives “longer, healthier, and better.”
Part 1 is mainly focused on biases and psychological tendencies humans have, which sometimes result in poor decision making. There are examples of optical illusions and logical fallacies, resisting temptations, and herd mentality. Part 2 discusses what kinds of tools “choice architects” can use, and when they might be appropriate. Topics include planning to make things easier, incentives, smart disclosures and even “sludge”, which the authors define as unnecessary and tedious steps that makes certain tasks take longer than they should, (ie- red tape). Part 3 is all about money. The authors discuss saving, investments, advertizing, mortgages, credit cards and insurance. Part 4 looks at the implications of using choice architecture in other aspects of society; such as organ donations and environmental concerns. Part 5 is very short and just discusses some counter-arguments, or complaints other people have had with the advice in this book.
Overall this book was interesting, and a pretty engaging read. The inclusion of so many examples that were able to demonstrate the biases and psychological tendencies that we all have, really made it easy to keep reading and stay interested in the topics. There were some conclusions that I personally might not have agreed with completely, but I did enjoy the presentation, and I think the book is certainly worth reading to familiarize yourself with these tactics.