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The Power of Branding: Telling Your School′s Story (Corwin Connected Educators Series) by [Tony Sinanis, Joseph M. Sanfelippo]

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Joseph Sanfelippo
Tony Sinanis
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The Power of Branding: Telling Your School′s Story (Corwin Connected Educators Series) 1st Edition, Kindle Edition

by Tony Sinanis (Author), Joseph M. Sanfelippo (Author) Format: Kindle Edition
4.4 out of 5 stars 34 ratings
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Paperback
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  1. ISBN-13
    978-1483371917
  2. Edition
    1st
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Corwin
  5. Publication date
    Sept. 4 2014
  6. Language
    English
  7. File size
    1369 KB
  8. See all details
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Books In This Series (20 Books)
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Product description

Review

The power of a brand has long defined successful businesses. Tony and Joe not only recognize the significance of branding in education, but they provide an array of examples and strategies that will allow all educators to create a positive brand presence for their schools.--Eric Sheninger, Principal

As of now there are about 20 books in the Corwin Connected Educator Series, a seemingly ever-growing set of titles masterminded by Peter DeWitt and Corwin Press. Each book is short enough to be read in one sitting, which makes the collection ideal for book studies and professional development, both during the summer and throughout the school year. Also, each paperback is authored by one or two educators who speak (and blog, tweet, etc.) with a credible voice in the world of connected education. Some of the topics include:
  • Flipped leadership
  • Tools for connecting educators, parents, and communities
  • Blogging for educators
  • Best practices for establishing a makerspace
  • Tools to connect and empower teachers

Finally, all of the authors are active on social media, and they regularly present at local conferences, which helps in bringing to life the contents of these books.

--Ross Cooper, Supervisor of Instructional Practice K-12

This is a must-read for educational leaders around the globe! I can think of no school leaders more equipped to write such a book than Tony Sinanis and Joe Sanfelippo, two veteran school administrators who have led the way in branding their schools in recent years. This practical book will motivate you to start sharing your school or district story in a systematic and multi-faceted way. The authors make a clear and compelling case for why branding our schools is a must in today′s society. They then go on to tackle the how by providing specific and practical tips for doing so. This powerful book is extremely easy to read and is organized in a coherent manner; each chapter offers two takeaways and a tip that summarize the main points and offer a call to action as a way for others to get started. Our schools are doing amazing things; it is our responsibility to ensure that these stories get told. After reading this book, you will be inspired to proactively share and promote the stories of your teachers, students, classrooms, and schools with your school community--and the entire world!--Jeff Zoul, Assistant Superintendent for Teaching and Learning

Great leaders are intentional about everything they do. Tony and Joe′s message stresses the importance of being intentional in telling the great stories of schools. Focusing on the positive things happening in schools gives leaders more drive and has a tremendous impact on school culture. This book is a powerful resource for leaders looking to promote the positive things happening in their schools to the community.--Todd Whitaker, Professor of Department of Educational Leadership --This text refers to the paperback edition.

About the Author

Tony Sinanis is currently in his sixth year as the Lead Learner of Cantiague Elementary School in Jericho, New York. Cantiague was named a 2012 National Blue Ribbon School and Tony received the 2013 Bammy Award for Elementary School Principal of the Year. Tony was also recently nominated for the New York State Elementary School Principal of the Year Award. Tony taught at the elementary level for 8 years and he started his career as a 5th Grade Teacher in the New York City Public School. Tony graduated from New York University with a degree in Early Childhood and Elementary Education and then went on to receive his Master's Degree in Educational Technology and an Advanced Certificate in Educational Leadership and Technology from the New York Institute of Technology. Tony is currently enrolled in a doctoral program at the University of Pennsylvania where he is studying the relationship between active participation on Twitter and the professional development of principals. Tony is active on Twitter (@TonySinanis) and serves as the founder and co-moderator of #NYedchat and co-moderator of #PTChat. Finally, Tony co-hosts the BrandED podcast with Dr. Sanfelippo.



Dr. Joe Sanfelippo is the Superintendent of the Fall Creek School District in Fall Creek, Wisconsin. Joe holds a BA in Elementary and Early Childhood Education from St. Norbert College, a MS in Educational Psychology from the University of Wisconsin-Milwaukee, a MS in Educational Leadership, and a PhD in Leadership, Learning, and Service from Cardinal Stritch University. He also serves on the Wisconsin Department of Public Instruction Educator Effectiveness Teachscape Team. Joe is a co-host for the BrandED Podcast, which features great leaders across the country telling the amazing stories of schools. His research interests include Organizational and Systems Change in Schools, Personalized Professional Growth for Staff, and Advancing the Use of Social Media in School Districts. He can be found on Twitter @Joesanfelippofc

--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B07C6J84QB
  • Publisher ‏ : ‎ Corwin; 1st edition (Sept. 4 2014)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1369 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 70 pages
  • Page numbers source ISBN ‏ : ‎ 1483371913
  • Customer Reviews:
    4.4 out of 5 stars 34 ratings

About the authors

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  1. Joseph Sanfelippo

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    Dr. Joe Sanfelippo is the Superintendent of the Fall Creek School District in Fall Creek, WI...home of the Fall Creek Crickets. The Fall Creek School District was named an Innovative District in 2016 and 2017 by the International Center for Leadership in Education. Joe holds a BA in Elementary and Early Childhood Education, an MS in Educational Psychology, an MS in Educational Leadership, and a Ph.D. in Leadership, Learning, and Service. Joe co-authored The Power of Branding: Telling Your School’s Story, Principal Professional Development: Leading Learning in a Digital Age, and Hacking Leadership: 10 Ways Great Leaders Inspire Learning That Teachers, Students, and Parents Love. He was selected as 1 of 117 Future Ready Superintendents in 2014 and 1 of 50 Superintendents as a Personalized Learning Leader by the US Department of Education in 2016. Education Dive named Joe 1 of 5 K-12 Administrators to watch in 2018 and their National Superintendent of the Year in 2019.

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  2. Tony Sinanis

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    Dr. Tony Sinanis is currently serving as the Superintendent of Schools of Hastings-on-Hudson Schools in Hastings, New York. Prior to his work in Hastings, Tony was the Assistant Superintendent of Curriculum and Instruction in Plainedge UFSD and Lead Learner of Cantiague Elementary School in Jericho, New York. Cantiague was named a 2012 National Blue Ribbon School and Tony received the 2014 New York State Elementary Principal of the Year Award and the national 2013 Bammy Award for Elementary School Principal of the Year. Tony taught at the elementary level for 8 years and graduated from New York University with a degree in Early Childhood and Elementary Education and then went on to receive his Master’s Degree in Educational Technology and an Advanced Certificate in Educational Leadership and Technology from the New York Institute of Technology. Tony completed his doctoral studies at the University of Pennsylvania where he is studied the relationship between active participation on Twitter and the professional development of principals. Tony is active on Twitter (@TonySinanis) and serves as the founder of #NYedchat. Tony has presented at both national and local conferences based on his work with culture, leadership, social media and school branding. Furthermore, Tony co-hosts the Successful Schools podcast with Dr. Joe Sanfelippo and the two co-authored three books: The Power of Branding: Telling Your School's Story, Principal Professional Development: Leading Learning in the Digital Age and the latest, Hacking Leadership: 10 Ways Great Leaders Inspire Learning That Teacher, Students and Parents Love. Finally, Tony is the proud dad to Paul, the most amazing son on the planet who is an incredible inspiration, and the partner to Felix!

    See more on the author's page
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Customer reviews

4.4 out of 5 stars
4.4 out of 5
34 global ratings
5 star
65%
4 star
18%
3 star
13%
2 star 0% (0%) 0%
1 star
5%

Top review from Canada

suetonnesen
5.0 out of 5 stars Who is telling your story?
Reviewed in Canada 🇨🇦 on February 10, 2015
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J. Wylie
5.0 out of 5 stars Together we achieve more!
Reviewed in the United States 🇺🇸 on February 2, 2015
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brett keller
5.0 out of 5 stars My Superintendent made me read this book and I’m glad he did!
Reviewed in the United States 🇺🇸 on December 16, 2018
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Jason Gribble
5.0 out of 5 stars very insightful
Reviewed in the United States 🇺🇸 on January 20, 2015
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Brian McCann
4.0 out of 5 stars Thanks Tony and Joe
Reviewed in the United States 🇺🇸 on July 15, 2015
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irby
5.0 out of 5 stars Brand your school
Reviewed in the United States 🇺🇸 on May 21, 2017
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