Buy new:
$19.69
FREE delivery Wednesday, October 12 on your first order. Details
Or fastest delivery Tuesday, October 11. Order within 9 hrs 22 mins. Details
In Stock.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app.
[{"displayPrice":"$19.69","priceAmount":19.69,"currencySymbol":"$","integerValue":"19","decimalSeparator":".","fractionalValue":"69","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"bX6YwPeNaxc6rt7Yx%2FnDEAKtkwtU2jU3%2BPcE%2FOFnj91ufjGx2QlIzO%2BHxY0yigOjtaqaSHqVGQETuQVN306%2FSIIeNa7g09KBrK57EEDxOfMBnP5ttuzIIAriLYhHli%2BQP7fnlDI8E08%3D","locale":"en-CA","buyingOptionType":"NEW"}]
$$19.69 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$19.69
Subtotal
Initial payment breakdown
Shipping cost, delivery date and order total (including tax) shown at checkout.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from and sold by Amazon.ca.
Share <Embed>
Have one to sell?
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer – no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle app

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Authors

Something went wrong. Please try your request again later.

The Power of Branding: Telling Your School's Story Paperback – Sept. 12 2014

4.4 out of 5 stars 33 ratings

Amazon Price
New from Used from
Kindle Edition
Paperback
$19.69
$19.69 $15.50

Enhance your purchase

Frequently bought together

$19.69
In Stock.
Ships from and sold by Amazon.ca.
Total price:
To see our price, add these items to your cart.
Choose items to buy together.

Product description

Review

The power of a brand has long defined successful businesses. Tony and Joe not only recognize the significance of branding in education, but they provide an array of examples and strategies that will allow all educators to create a positive brand presence for their schools.--Eric Sheninger, Principal

As of now there are about 20 books in the Corwin Connected Educator Series, a seemingly ever-growing set of titles masterminded by Peter DeWitt and Corwin Press. Each book is short enough to be read in one sitting, which makes the collection ideal for book studies and professional development, both during the summer and throughout the school year. Also, each paperback is authored by one or two educators who speak (and blog, tweet, etc.) with a credible voice in the world of connected education. Some of the topics include:
  • Flipped leadership
  • Tools for connecting educators, parents, and communities
  • Blogging for educators
  • Best practices for establishing a makerspace
  • Tools to connect and empower teachers

Finally, all of the authors are active on social media, and they regularly present at local conferences, which helps in bringing to life the contents of these books.

--Ross Cooper, Supervisor of Instructional Practice K-12

This is a must-read for educational leaders around the globe! I can think of no school leaders more equipped to write such a book than Tony Sinanis and Joe Sanfelippo, two veteran school administrators who have led the way in branding their schools in recent years. This practical book will motivate you to start sharing your school or district story in a systematic and multi-faceted way. The authors make a clear and compelling case for why branding our schools is a must in today′s society. They then go on to tackle the how by providing specific and practical tips for doing so. This powerful book is extremely easy to read and is organized in a coherent manner; each chapter offers two takeaways and a tip that summarize the main points and offer a call to action as a way for others to get started. Our schools are doing amazing things; it is our responsibility to ensure that these stories get told. After reading this book, you will be inspired to proactively share and promote the stories of your teachers, students, classrooms, and schools with your school community--and the entire world!--Jeff Zoul, Assistant Superintendent for Teaching and Learning

Great leaders are intentional about everything they do. Tony and Joe′s message stresses the importance of being intentional in telling the great stories of schools. Focusing on the positive things happening in schools gives leaders more drive and has a tremendous impact on school culture. This book is a powerful resource for leaders looking to promote the positive things happening in their schools to the community.--Todd Whitaker, Professor of Department of Educational Leadership

About the Author

Tony Sinanis is currently in his sixth year as the Lead Learner of Cantiague Elementary School in Jericho, New York. Cantiague was named a 2012 National Blue Ribbon School and Tony received the 2013 Bammy Award for Elementary School Principal of the Year. Tony was also recently nominated for the New York State Elementary School Principal of the Year Award. Tony taught at the elementary level for 8 years and he started his career as a 5th Grade Teacher in the New York City Public School. Tony graduated from New York University with a degree in Early Childhood and Elementary Education and then went on to receive his Master's Degree in Educational Technology and an Advanced Certificate in Educational Leadership and Technology from the New York Institute of Technology. Tony is currently enrolled in a doctoral program at the University of Pennsylvania where he is studying the relationship between active participation on Twitter and the professional development of principals. Tony is active on Twitter (@TonySinanis) and serves as the founder and co-moderator of #NYedchat and co-moderator of #PTChat. Finally, Tony co-hosts the BrandED podcast with Dr. Sanfelippo.



Dr. Joe Sanfelippo is the Superintendent of the Fall Creek School District in Fall Creek, Wisconsin. Joe holds a BA in Elementary and Early Childhood Education from St. Norbert College, a MS in Educational Psychology from the University of Wisconsin-Milwaukee, a MS in Educational Leadership, and a PhD in Leadership, Learning, and Service from Cardinal Stritch University. He also serves on the Wisconsin Department of Public Instruction Educator Effectiveness Teachscape Team. Joe is a co-host for the BrandED Podcast, which features great leaders across the country telling the amazing stories of schools. His research interests include Organizational and Systems Change in Schools, Personalized Professional Growth for Staff, and Advancing the Use of Social Media in School Districts. He can be found on Twitter @Joesanfelippofc

Product details

  • Publisher ‏ : ‎ Corwin Press Inc.; 1st edition (Sept. 12 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 72 pages
  • ISBN-10 ‏ : ‎ 1483371913
  • ISBN-13 ‏ : ‎ 978-1483371917
  • Item weight ‏ : ‎ 110 g
  • Dimensions ‏ : ‎ 13.97 x 0.43 x 21.59 cm
  • Customer Reviews:
    4.4 out of 5 stars 33 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
33 global ratings

Top review from Canada

Reviewed in Canada on February 10, 2015
Verified Purchase

Top reviews from other countries

J. Wylie
5.0 out of 5 stars Together we achieve more!
Reviewed in the United States on February 2, 2015
Verified Purchase
One person found this helpful
Report abuse
brett keller
5.0 out of 5 stars My Superintendent made me read this book and I’m glad he did!
Reviewed in the United States on December 16, 2018
Verified Purchase
One person found this helpful
Report abuse
Jason Gribble
5.0 out of 5 stars very insightful
Reviewed in the United States on January 20, 2015
Verified Purchase
Brian McCann
4.0 out of 5 stars Thanks Tony and Joe
Reviewed in the United States on July 15, 2015
Verified Purchase
irby
5.0 out of 5 stars Brand your school
Reviewed in the United States on May 21, 2017
Verified Purchase