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The Power of Experiments: Decision Making in a Data-Driven World Hardcover – Illustrated, March 3 2020

4.2 out of 5 stars 80 ratings

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Product description


“Driven by experimentation, a further transformation is in the air.”
The New Yorker

“Luca and Bazerman balance their passion for experiments with a recognition of its limits.”
Wall Street Journal
"For business economists, this book offers important insight into the use of experiments for organizations and their leadership. The benefits of experiments to an organization are the ability to test ideas, understand tradeoffs, and evaluate existing products and procedures. Experiments can also be a tool for discovery, with or without a theory to test. Leadership can use experiments to learn what they do not know, then adapt and grow their organizations with informed decisions."
Business Economics

“'The Power of Experiments' is a terrific overview of how organizations, especially online companies but also government and other groups, can use A/B testing to optimize their results. Luca and Bazerman also discuss issues of ethics and consent that affect these efforts, perhaps limiting what some parties can or should excellent book for managers and executives who oversee online marketing or other behavioral elements of an operation. While most professional marketers will be familiar with the concepts and examples presented in the book, Luca and Bazerman's easy style and approachable writing provide an excellent introduction or refresher for non-specialists at all levels. Highly recommended.”
Technology and Society
“Filled with charming stories of experiments offering novel solutions to pressing social questions, 'The Power of Experiments: Decision Making in a Data-Driven World' is an enjoyable read that celebrates the power of experimentation to create social change.”
Stanford Social Innovation Review
“'The Power of Experiments' is a fast, accessible read that offers a good overview of the applications, promise, and perils of experimentation. It's a good place for executives to start as they consider whether and how to use experiments inside their companies.”
Strategy and Business
“One of the great things about e-commerce is that it is far easier to run experiments online than offline. As more and more companies move online, they need to learn how to use this powerful tool. This book shows how to take advantage of experiments and how this will revolutionize business, both online and off.”
Hal Varian, Chief Economist, Google
“This accessible and engaging book provides an excellent introduction to a subject that every young person entering the business world today should understand—experimentation. The case studies draw the reader into the challenges that arise in practice, highlighting issues ranging from bias to ethics to unintended consequences.”
Susan Athey, The Economics of Technology Professor, Stanford Graduate School of Business
“Leaders who create an environment for taking calculated risks get better results. This book reminds us that systemic experimentation and calculated risk taking has built great companies and great societies alike.”
Deval Patrick, former Governor of Massachusetts
“Luca and Bazerman's
The Power of Experiments will open your eyes about how to distill information from data.”
Alvin E. Roth, Craig and Susan McCaw Professor of Economics, Stanford University; recipient of the 2012 Nobel Memorial Prize in Economics
“So often we don't know what we don't know until we try—and the best form of trying is often an experiment. This book is a brilliant tour through the past, present, and future of experimentation, packed full of insight and examples. Read it and learn—I did.”
Tim Harford, author of The Undercover Economist and presenter of Cautionary Tales
“When testing and experimentation is at the heart of a culture, a team or company can be more responsive and nimble, driving a better product and more growth alongside a better employee experience.”
Gillian Tans, Chairwoman,
“A tremendous achievement, and inspiring to boot. Leaders in government and industry take note: Luca and Bazerman's book will guide you to better decisions in this age of experiments.”
Cass R. Sunstein, Robert Walmsley University Professor, Harvard Law School; coauthor of Nudge
“Luca and Bazerman tell the fascinating story of the rise of experiments in the tech sector and beyond, and deliver a powerful message: experiments are transforming how businesses and governments make decisions. Going only by gut isn't enough—successful leaders need to move between data and decisions.”
Charles Duhigg, author of The Power of Habit and Smarter Faster Better

“The authors have created a masterpiece, a manifesto showcasing the deepest revolution in the social sciences in the past twenty-five years—field experimentation. This book is a must-read for anyone interested in understanding policy, behavioral economics, technology, and life itself.”
John A. List, Kenneth C. Griffin Distinguished Service Professor, University of Chicago

About the Author

Michael Luca is Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. His writing has appeared in publications including the Atlantic, Wall Street Journal, Harvard Business Review, and Slate.

Max H. Bazerman is Jesse Isidor Straus Professor of Business Administration at Harvard Business School. He is the author of
The Power of Noticing and the coauthor of Blind Spots, Negotiation Genius, and other books.

Product details

  • Publisher ‏ : ‎ The MIT Press; Illustrated edition (March 3 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 232 pages
  • ISBN-10 ‏ : ‎ 0262043874
  • ISBN-13 ‏ : ‎ 978-0262043878
  • Item weight ‏ : ‎ 476 g
  • Dimensions ‏ : ‎ 16.03 x 2.29 x 23.65 cm
  • Customer Reviews:
    4.2 out of 5 stars 80 ratings

About the author

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Max Bazerman is the Jesse Isidor Straus Professor of Business Administration at the Harvard Business School, where his research and teaching focus on negotiation, behavioral economics, and ethics. His new book, Better, Not Perfect: A Realist's Guide to Maximum Sustainable Goodness, offers concrete advice on how we can all make the world better by maximizing our pleasure and minimizing our pain.

Max is the author, coauthor, or co-editor of 19 books and over 200 research articles and chapters. Other recent books include The Power of Experiments (with Michael Luca), The Power of Noticing, Negotiation Genius (with Deepak Malhotra), Judgment in Managerial Decision Making (with Don Moore), and Blind Spots (with Ann Tenbrunsel).

An award-winning scholar and mentor, Max has consulted, taught, and lectured with hundreds of organizations all over the world, from corporations to governments to nonprofits. His former doctoral students have accepted positions at leading business schools throughout the United States. Max has received an honorary doctorate from the University of London (London Business School). He was named one of Ethisphere's 100 Most Influential in Business Ethics and a Daily Kos Hero for going public about how the Bush Administration corrupted the RICO Tobacco trial.

You can learn more about Max by visiting

Customer reviews

4.2 out of 5 stars
4.2 out of 5
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4.0 out of 5 stars Worth reading
Reviewed in Italy on June 8, 2021
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Quality Manager Guy
3.0 out of 5 stars Disappointing, but at least it has an index and references
Reviewed in the United States on August 26, 2020
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3.0 out of 5 stars Have you heard about Nudge???
Reviewed in the United States on November 23, 2021
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Andreas Aristidou
5.0 out of 5 stars Fascinating, concise and to-the-point stories from the field of behavioral experimentation.
Reviewed in the United States on May 8, 2020
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5.0 out of 5 stars My experience
Reviewed in the United States on May 2, 2021
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