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The Power of TED* (*The Empowerment Dynamic): 10th Anniversary Edition Paperback – Illustrated, March 1 2015
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Purchase options and add-ons
- ISBN-100996871802
- ISBN-13978-0996871808
- EditionFourth Edition
- Publication dateMarch 1 2015
- LanguageEnglish
- Dimensions12.7 x 1.12 x 18.42 cm
- Print length176 pages
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About the Author
Product details
- Publisher : Polaris Publishing; Fourth Edition (March 1 2015)
- Language : English
- Paperback : 176 pages
- ISBN-10 : 0996871802
- ISBN-13 : 978-0996871808
- Item weight : 200 g
- Dimensions : 12.7 x 1.12 x 18.42 cm
- Best Sellers Rank: #63,167 in Books (See Top 100 in Books)
- #519 in Interpersonal Relations
- #1,420 in Guides to Success
- #2,156 in Personal Transformation in Self-Help
- Customer Reviews:
About the author

Drawing on three decades of applied experience, David Emerald is the celebrated creator of leadership frameworks proven to powerfully boost teamwork and productivity.
Since the release of David’s bestselling book, The Power of TED* (*The Empowerment Dynamic) thousands of people and organizations have achieved breakthroughs by applying his self-leadership techniques and attending his seminars worldwide. Working in close collaboration, David and his wife and business partner Donna Zajonc MCC have developed the frameworks that form the basis of the engaging workplace fable, 3 Vital Questions: Transforming Workplace Drama.
David is a consultant, facilitator, executive coach, speaker and author. He and Donna are the co-founders of the Bainbridge Leadership Center. As director of the Center's Organizational Leadership and Self Leadership practice areas, his focus is on supporting and facilitating individuals, teams, and organizations in making a conscious shift to leading and working from a vision-focused and passion-based orientation for their lives and livelihoods. David helps clients cultivate collaborative capabilities to create sustainable change and growth and to create powerful partnerships.
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The charming didactical narrative finds David nursing his emotional wounds at the seashore and chancing upon a series of meetings, firstly, with the mysterious figure Ted, then his former pupil, Sophia, who both hold a pearl of greater wisdom that: “life is a learning lab where you are constantly experimenting with higher knowing, increasing capacity to design life and choose responses.” In a way, the style of writing resembles the poignancy of the fable Jonathan Livingston Seagull, a memorable homily about a journey of awakening; and in a similar vein, Paulo Coelho’s The Alchemist; though for me, it doesn’t quite reach the mastery of these authors in skillfully interweaving instruction and literary flair.
At the core of the TED way is a form of radical empiricism “to see reality for what it is and act accordingly” in subscribing to AIR: placing Attention on what you want (envisioned outcome) with your Intention to bring into being your manifestation, and producing ‘baby steps’ to obtain sustainable Results. All this while harnessing the dynamic tension inherent in the process of creation (cf. Festinger’s theory of cognitive dissonance) between one’s vision and the present situation, which can only be “resolved in either direction: letting go of one’s vision and snapping back toward the current situation, or moving from the current situation toward one’s vision.” A rubber band is stretched and released between David’s hands to illustrate the point. As a well-known practice in Agile project management and the stock-in-trade of many a motivational coach AIR is likely to be familiar to many with a keen interest in personal growth. Indeed, Nicholas Boothman (2003) might even sum it up better in ‘How to Succeed in Business in 90 Secs or Less’ using his acronym, KFC: “Know what you want; Find out what you are doing, and Change what you do until you get what you want.“
Which leads to an inescapable conclusion. The book is certainly “highly original” as the creator of the DDT concept himself endorses on the rear cover; however, I would suggest the scaffolding propping it up is not so. I, therefore, suspect seasoned ‘self-helpers’ are likely to have gleaned the same information in many guises elsewhere, for example, cognitive disciplines of psychology. However, that said, as a vehicle to introduce TED as a unique formulation in one hundred-odd page rather than in one chapter, the presentation is alluring, indeed beguiling; and what’s more, could easily be read in a couple of sittings making the book eminently accessible. I would further hazard a guess The Power of TED would make a great self-development crossover text for those on business management training, which is no mean feat. I cannot think of Karpman without his twin angelic sister ever again!

However...
The book itself is small with easy to read print - both positive points. My only disappointment is that upon reading, pages started coming out. It’s like they are not all secured properly into the spine. This is a real pity as already, quite a number have been shed. It completely spoils it for re-reading. I would have returned it for another copy but unfortunately, I underline and write on the pages (being dyslexic, it’s helpful!) so I cannot return. Such a pity. I suggest checking for this before highlighting!!

Despite the writing style, this book makes you change perspective and gives you step by step, practical guidance to 1. Understanding the victim orientation, 2. Self awareness, 3. Alternative ways of looking at things, 4. Specific practical ways to become the creator of your life
I come back to this book frequently, when I find myself caught in a loop of stress or “poor me!” And this book helps me get back on track.
Despite the dull and long-winded narrative, I can’t give it any less than 5 stars because of the idea behind it and how great this principle is.

