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The Price Advantage (Wiley Finance Book 535) by [Walter L. Baker, Michael V. Marn, Craig C. Zawada]

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The Price Advantage (Wiley Finance Book 535) 2nd Edition, Kindle Edition

4.4 out of 5 stars 34 ratings

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Product description

From the Back Cover

The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in basic pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues. The authors examine state-of-the-art approaches for analyzing and improving pricing performance, demonstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow. In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability. --This text refers to the digital edition.

About the Author

MICHAEL V. MARN is a partner in the Cleveland office of the international consulting firm of McKinsey & Company. He joined McKinsey in 1977, and has developed some of the most widely used analytic approaches for identifying and capturing opportunities in pricing. He has written articles on pricing that have appeared in publications including the Wall Street Journal, the New York Times, and the Harvard Business Review.

ERIC V. ROEGNER is a partner in the Cleveland office of McKinsey & Company. Since joining McKinsey in 1994, he has served clients in all major markets on a wide range of pricing and marketing issues. In addition, he has published several articles on pricing and marketing strategy in journals including Marketing Management, the OESA Journal, and The McKinsey Quarterly.

CRAIG C. ZAWADA is a partner in the Pittsburgh office of McKinsey & Company. Since joining McKinsey in 1997, he has worked with companies across a wide range of industries, helping them to identify and capture improvements in pricing. He is widely published in the area of pricing strategy, with articles appearing in the Harvard Busin ess Review, Mergers and Acquisitions, and The McKinsey Quarterly.

--This text refers to the digital edition.

Product details

  • ASIN ‏ : ‎ B003YL4MVK
  • Publisher ‏ : ‎ Wiley; 2 edition (Aug. 3 2010)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 7276 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 533 pages
  • Customer Reviews:
    4.4 out of 5 stars 34 ratings

About the authors

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
34 global ratings

Top review from Canada

Reviewed in Canada on February 15, 2004

Top reviews from other countries

derren
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on October 31, 2012
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vinicius teixeira
4.0 out of 5 stars Podia ser mais curto
Reviewed in Brazil on May 29, 2020
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Arnold
5.0 out of 5 stars Sehr gute und detaillierte Beschreibung von Preis-Strategien
Reviewed in Germany on March 16, 2019
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One person found this helpful
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Steven Forth
4.0 out of 5 stars Essential reading, but not the whole story
Reviewed in the United States on February 13, 2011
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36 people found this helpful
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christopher provines
5.0 out of 5 stars Good Book, Clear and Helpful
Reviewed in the United States on September 6, 2012
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2 people found this helpful
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