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Pricing Strategies: A Marketing Approach Hardcover – Illustrated, Oct. 11 2011

4.6 out of 5 stars 12 ratings

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Product description


This book is consistent in its treatment, thorough, correct in scholarship, and well-researched. An impressive achievement given the breadth and complexity of the area.--Randolph E. Bucklin (9/2/2011 12:00:00 AM)

Product details

  • Publisher ‏ : ‎ Sage Publications; 1st edition (Oct. 11 2011)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 416 pages
  • ISBN-10 ‏ : ‎ 1412964741
  • ISBN-13 ‏ : ‎ 978-1412964746
  • Item weight ‏ : ‎ 820 g
  • Dimensions ‏ : ‎ 18.8 x 2.54 x 23.37 cm
  • Customer Reviews:
    4.6 out of 5 stars 12 ratings

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