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Product Design 1st Edition, Kindle Edition
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Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts.
This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.
- ISBN-13978-0748741977
- Edition1st
- PublisherCRC Press
- Publication dateOct. 3 2018
- LanguageEnglish
- File size100064 KB
Product details
- ASIN : B07Z1D8NHL
- Publisher : CRC Press; 1st edition (Oct. 3 2018)
- Language : English
- File size : 100064 KB
- Simultaneous device usage : Up to 4 simultaneous devices, per publisher limits
- Text-to-Speech : Not enabled
- Enhanced typesetting : Not Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Sticky notes : Not Enabled
- Print length : 308 pages
- Customer Reviews:
About the author

Mike Baxter has been awarded a PhD in Science, a personal Professorship and Chartered Designer status. He has enjoyed a variety of careers: product designer, higher education college dean, web entrepreneur, independent researcher, author, keynote speaker, business thought-leader, company director, and, early in his working life, trawlerman and animal welfare scientist.
He has been a business consultant since 2001 for some of the world's biggest brands (e.g. Cisco, Google, HSBC, Lilly, Skype, Sony PlayStation) and an advisor to some of London's fastest growing tech start-ups and to leading UK universities. Mike's company, Goal Atlas Ltd, was established in 2014 to work with leaders and teams to facilitate the systematic, hands-on management of effective strategies (www.goalatlas.com).
Mike lives with his family in a houseboat on the River Thames in West London.
Customer reviews
Top reviews from other countries



A lot of books about design theory and process just dabble around, trying to fill 300 pages with stuff you could read in a magazine article.
The author knows what he is talking about and thoroughly explains everything, with diagrams, illustrations, charts etc.
i.e. REAL, USEFUL, INFORMATION, not another sermon from someone trying to unlock the 'secrets of innovation' by sharing 'new ways of thinking'.
This book proposes, explains and proves that a carefully planned and executed process makes for best selling products.