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Product Management For Dummies by [Brian Lawley, Pamela Schure]
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Product Management For Dummies Kindle Edition

4.6 out of 5 stars 259 ratings

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Kindle Edition
$20.99

Product description

From the Inside Flap

  • Create a winning strategy for your product
  • Gather customer and market feedback to maximize revenue
  • Master persuading your team

The essential guide to seamless product management

Product Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. It offers simple explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product road maps, brainstorming, and so much more.

Includes a free download of Product Management Lifecycle Toolkit™ templates (Microsoft Office format), a $99 value.

Inside…

  • Product management principles
  • Maintaining product life cycles
  • Successful market research
  • Competitive market analysis
  • Effective product launches
  • Dynamic product road maps
  • Practical communication tips
  • Develop a powerful business case
--This text refers to the paperback edition.

From the Back Cover

  • Create a winning strategy for your product
  • Gather customer and market feedback to maximize revenue
  • Master persuading your team

The essential guide to seamless product management

Product Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. It offers simple explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product road maps, brainstorming, and so much more.

Includes a free download of Product Management Lifecycle Toolkit™ templates (Microsoft Office format), a $99 value.

Inside…

  • Product management principles
  • Maintaining product life cycles
  • Successful market research
  • Competitive market analysis
  • Effective product launches
  • Dynamic product road maps
  • Practical communication tips
  • Develop a powerful business case
--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B01N7PJVYW
  • Publisher ‏ : ‎ For Dummies; 1st edition (Jan. 5 2017)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 6924 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 354 pages
  • Customer Reviews:
    4.6 out of 5 stars 259 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
259 global ratings

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Reviewed in Canada on January 12, 2017
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Reviewed in Canada on January 15, 2018
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Marta_London
5.0 out of 5 stars Clear and precise messaging
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5.0 out of 5 stars I don’t like dummy books
Reviewed in the United Kingdom on November 17, 2017
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Reviewed in the United Kingdom on August 27, 2018
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J. Adedeji
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Reviewed in the United Kingdom on August 24, 2017
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Clara
5.0 out of 5 stars Totalmente recomendable
Reviewed in Spain on November 28, 2018
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