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Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You Paperback – Jan. 31 2017
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A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster.
Reputations are lost when the perception of an organization is damaged by its behaviour not meeting stakeholder expectations. Rethinking Reputational Risk lays bare the actions, inactions and local 'states of normality' that can lead to perception-changing consequences and gives readers the insight to recognize and respond to the risks to their reputations. Using case studies, such as BP's Deepwater Horizon oil spill, Volkswagen's emissions rigging scandal, Tesco, AIG, EADS Airbus A380, and Mid-Staffordshire NHS Hospital Trust, and analysis of their failures, this hard-hitting guide also applies lessons drawn from behavioural economics to the behavioural risks that underlie reputation risk.
An essential read for risk professionals, business leaders and board members who need to understand and deal with business-critical threats to their reputation, this book presents a new framework that will be invaluable for all involved in safeguarding an organization's reputation.
- ISBN-100749477369
- ISBN-13978-0749477363
- Edition1st
- PublisherKogan Page
- Publication dateJan. 31 2017
- LanguageEnglish
- Dimensions15.49 x 2 x 23.5 cm
- Print length336 pages
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Review
"The authors have examined trust in business through the lens of reputational risk and identified themes that really matter. Their well-illustrated commentary is good read for business leaders at all levels." ― Dame Alison Carnwath, Company Chair, Audit Committee Chair, NED and Supervisory board member
"This book is written in the riveting style worthy of a subject often overlooked. The authors' discussion of collateral damage and guilt by association was especially intriguing." ― Senator Bob Graham, Co-Chairman of the National Presidential Commission on the Deepwater Horizon Disaster
"I very much welcome this book as a comprehensive and insightful study into one of the most critical but often neglected aspects of risk management - reputational risk." ― John Hurrell, Chief Executive of AIRMIC
"The authors show why the most valuable core competence for leaders everywhere is the ability to understand how people actually feel, think and behave, and how to manage risks from people effectively. This is just as important for government and the public sector as for private sector organisations." ― Richard Bacon MP, Deputy Chairman, House of Commons Public Accounts Committee
"An exceptional book for learning at every level - whether you are a business school student or a chief executive; Prime Minister or a new recruit into the civil service." ― Lord Owen CH FRCP, Former UK Foreign Secretary and author of 'The Hubris Syndrome'
"This book will be chastening reading for company board members. Other readers will be fascinated, and also horrified, by the systematic risk-blindness of those who oversee our largest and most powerful companies." ― Professor Andrew Hopkins, author of 'Risky Rewards: How company bonuses affect safety’
"The authors highlight the role of culture and conduct and of the wider responsibilities of organisations to their customers and to the public. I much endorse their recommendations to business leaders. It is instructive to see this subject handled with such conviction and clarity." ― Sir Winfried Bischoff, Chairman, Financial Reporting Council
"This thoroughly enjoyable book is a must-read for leaders of all organizations at all levels, right up to the board and its leadership." ― Dr Kiyoshi Kurokuwa, Chairman of the Independent Investigation Commission of Fukushima Nuclear Accident by the National Diet of Japan
Review
"This book will be chastening reading for company board members. Other readers will be fascinated, and also horrified, by the systematic risk-blindness of those who oversee our largest and most powerful companies.", Professor Andrew Hopkins, author of 'Risky Rewards: How company bonuses affect safety’
"The authors show why the most valuable core competence for leaders everywhere is the ability to understand how people actually feel, think and behave, and how to manage risks from people effectively. This is just as important for government and the public sector as for private sector organisations.", Richard Bacon MP, Deputy Chairman, House of Commons Public Accounts Committee
"The authors have examined trust in business through the lens of reputational risk and identified themes that really matter. Their well-illustrated commentary is good read for business leaders at all levels.", Dame Alison Carnwath, Company Chair, Audit Committee Chair, NED and Supervisory board member
"I very much welcome this book as a comprehensive and insightful study into one of the most critical but often neglected aspects of risk management - reputational risk.", John Hurrell, Chief Executive of AIRMIC
"This thoroughly enjoyable book is a must-read for leaders of all organizations at all levels, right up to the board and its leadership.", Dr Kiyoshi Kurokuwa, Chairman of the Independent Investigation Commission of Fukushima Nuclear Accident by the National Diet of Japan
"An exceptional book for learning at every level - whether you are a business school student or a chief executive; Prime Minister or a new recruit into the civil service.", Lord Owen CH FRCP, Former UK Foreign Secretary and author of 'The Hubris Syndrome'
"The authors highlight the role of culture and conduct and of the wider responsibilities of organisations to their customers and to the public. I much endorse their recommendations to business leaders. It is instructive to see this subject handled with such conviction and clarity.", Sir Winfried Bischoff, Chairman, Financial Reporting Council
"Rethinking Reputational Risk is an excellent contribution to the understanding of reputation as a key indicator of the quality of a company's leadership, culture and material stakeholder relationships.", Colin Melvin, Head of Global Stewardship, Hermes Investment Management
About the Author
Derek Atkins BSc PhD MIMMM CEng FCIM FCII Chartered Insurer was a visiting Professor at the Cass Business School, teaching risk management, reputational risk, and insurance; and a partner in Reputability LLP. With a 30-year career in the insurance sector, he rose to UK Strategy Director for Royal and Sun Alliance Insurance Plc (now RSA). He was awarded the Exceptional Service Medal of the Chartered Insurance Institute.
Product details
- Publisher : Kogan Page; 1st edition (Jan. 31 2017)
- Language : English
- Paperback : 336 pages
- ISBN-10 : 0749477369
- ISBN-13 : 978-0749477363
- Item weight : 505 g
- Dimensions : 15.49 x 2 x 23.5 cm
- Customer Reviews:
About the author

Over three decades with ringside and inside views, we analysed unfolding crises, advising participants when asked. These regularly left organisations, their leaders and their reputations damaged, destroying hundreds of billions of dollars of shareholders’ investments over the last decade.
Why didn’t leaders see what was coming? Were these crises 'predictable' only with hindsight?
'Rethinking Reputational Risk' answers these questions and many more. Derek Atkins and I explain what we learned, why it matters to you and what you can do about it. Through our case studies, you can learn, painlessly, from the excruciating experiences of others.
Our aim is to save you from becoming our next case study. I hope we succeed; but we need your help.
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