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Scarcity: The New Science of Having Less and How It Defines Our Lives Paperback – Nov. 4 2014
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In this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with less than they need.
Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why the same sugarcane farmers are smarter after harvest than before.
Once we start thinking in terms of scarcity, the problems of modern life come into sharper focus, and Scarcity reveals not only how it leads us astray but also how individuals and organizations can better manage scarcity for greater satisfaction and success.
- Print length304 pages
- LanguageEnglish
- PublisherPicador
- Publication dateNov. 4 2014
- Dimensions13.59 x 2.03 x 20.83 cm
- ISBN-10125005611X
- ISBN-13978-1250056115
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Review
“Extraordinarily illuminating...Mullainathan and Shafir have made an important, novel, and immensely creative contribution.” ―Cass R. Sunstein, The New York Review of Books
“Compelling, important...A handy guide for those of us looking to better understand our inability to ever climb out of the holes we dig ourselves, whether related to money, relationships, or time.” ―The Boston Globe
“[Scarcity offers] groundbreaking insights into...the effects of poverty on cognition and our ability to make choices about our lives.” ―Samantha Power, The Wall Street Journal
“This is a book to read--but not while you are watching something else at the same time.” ―Eric Schmidt, executive chairman of Google and coauthor of The New Digital Age
“Scarcity is a captivating book, overflowing with new ideas, fantastic stories, and simple suggestions that just might change the way you live.” ―Steven D. Levitt, coauthor
“Sendhil Mullainathan and Eldar Shafir are stars in their respective disciplines, and the combination is greater than the sum of its parts. Together they manage to merge scientific rigor and a wry view of the human predicament. Their project has a unique feel to it: it is the finest combination of heart and head that I have seen in our field.” ―Daniel Kahneman, author of Thinking, Fast and Slow
“Sendhil Mullainathan and Eldar Shafir show how the logic of scarcity applies to rich and poor, educated and illiterate, Asian, Western, Hispanic, and African cultures alike. They offer insights that can help us change our individual behavior and that open up an entire new landscape of public policy solutions. A breathtaking achievement!” ―Anne-Marie Slaughter, professor emerita, Princeton University, and president and CEO of the New America Foundation
“Here is a winning recipe. Take a behavioral economist and a cognitive psychologist, each a prominent leader in his field, and let their creative minds commingle. What you get is a highly original and easily readable book that is full of intriguing insights. What does a single mom trying to make partner at a major law firm have in common with a peasant who spends half her income on interest payments? The answer is scarcity. Read this book to learn the surprising ways in which scarcity affects us all.” ―Richard H. Thaler, University of Chicago, coauthor of Nudge
“With a smooth blend of stories and studies, Scarcity reveals how the feeling of having less than we need can narrow our vision and distort our judgment. This is a book with huge implications for both personal development and public policy.” ―Daniel H. Pink, author of Drive and To Sell Is Human
“Insightful, eloquent, and utterly original, Scarcity is the book you can't get enough of. It is essential reading for those who don't have the time for essential reading.” ―Daniel Gilbert, Edgar Pierce Professor of Psychology, Harvard University, and author of Stumbling on Happiness
“The book's unified theory of the scarcity mentality is novel in its scope and ambition.” ―The Economist
“A pacey dissection of a potentially life-changing subject.” ―Time Out London
“A succinct, digestible and often delightfully witty introduction to an important new branch of economics.” ―New Statesman
“One of the most significant economics books of the year.” ―Tyler Cowen, Marginal Revolution
“The struggle for insufficient resources--time, money, food, companionship--concentrates the mind for better and, mostly, worse, according to this revelatory treatise on the psychology of scarcity...The authors support their lucid, accessible argument with a raft of intriguing research...and apply it to surprising nudges that remedy everything from hospital overcrowding to financial ignorance...Insightful.” ―Publishers Weekly (starred review)
About the Author
Eldar Shafir is the William Stewart Tod Professor of Psychology and Public Affairs at Princeton University. He conducts research in cognitive science, judgment and decision-making, and behavioral economics. He lives in Princeton, New Jersey.
Product details
- Publisher : Picador; Reprint edition (Nov. 4 2014)
- Language : English
- Paperback : 304 pages
- ISBN-10 : 125005611X
- ISBN-13 : 978-1250056115
- Item weight : 259 g
- Dimensions : 13.59 x 2.03 x 20.83 cm
- Best Sellers Rank: #44,344 in Books (See Top 100 in Books)
- #12 in Microeconomics Economics
- #13 in Microeconomics (Books)
- #167 in Applied Psychology (Books)
- Customer Reviews:
About the authors
Eldar Shafir was born in Israel, and has lived in the US for the past 30 years. He is a professor at Princeton University, where he studies and teaches decision making, cognitive science, and behavioral economics. He is co-founder and scientific director at ideas42, a non-for-profit social science R&D lab, where talented people apply behavioral insight in attempts to make the world a slightly better place.
Eldar is Past President of the Society for Judgment and Decision Making, member of the Russell Sage Foundation Behavioral Economics Roundtable, and Senior Fellow of the Canadian Institute for Advanced Research. He has advised at the White House and the Treasury Department, among others. Given people's magnificent talents, he finds their failures remarkable and challenging. He received a Guggenheim Fellowship, was elected to the American Academy of Arts and Sciences, and was named one of Foreign Policy Magazine's 100 Leading Global Thinkers of 2013.
Sendhil Mullainathan is Professor of Economics at Harvard University. His real passion is behavioral economics, understanding what makes people tick - whether a senior executive in New York or a farmer in rural Tamil Nadu.
He enjoys having written but is of a mixed mind about writing.
He also occasionally enjoys doing: he helped co-found a non-profit to apply behavioral science (ideas42); and has worked in government.
Much to the surprise of who know him well, he is a recipient of the MacArthur "genius" award.
His hobbies include basketball, googling and fixing-up classic espresso machines. He also enjoys speaking about himself in the third person, which works well for bios but less well in daily life.
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Well worth a read.

Accessible, compelling stuff, and the experiments and anecdotes are fun (I am an 'Angry Blueberries' convert) and if I haven't given it the 5-star treatment it's only because I think their claims for scarcity as a new science, and the universal driver of so many things, may prove to be a little too grand and sweeping. Their suggestions for counterbalancing your tunneling instinct are solid, requiring only a bit of thought, but for anyone aware of what they lack, the preceding chapters on the consequences of this behaviour are enough to nudge the reader towards change.

BAD: However, despite being a fresh view on an interesting subject I only finished reading it through stubbornness. By the end, every few paragraphs are introduced and concluded with summaries that feel extremely familiar. This book could easily have been 25% shorter and said all the same things. Alternative factors which could explain phenomenon discussed were rarely seen and fairly quickly dismissed, which left me feeling unconvinced when some of the weaker arguments came around. And although the book starts with a promising claim that the psychology of scarcity of all things works in a similar way, the focus was heavily on money and time.

