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Mike Baxter

The Strategy Manual: A step-by-step guide to the transformational change of anything Hardcover – Sept. 26 2020

by Mike Baxter (Author)

4.4 28 ratings

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Strategy holds the promise of success. It steers you through the choppy waters of day-to-day business towards your desired goals. Strategy is about change; it opens up fresh possibilities and sets new horizons. For many of us, however, the path to developing and managing transformational change can seem far from straightforward.

Do you struggle with strategy? Are you unsure how to do it well? Have you concerns that the strategy you wrote may not be as good as it might have been? Do you fear it might not have the uptake and impact you hoped for?

You have good reason! Research suggests that half of all strategies fail to achieve their stated objectives. Strategy development falls prey to many known cognitive biases that steer us away from purely rational conclusions.

The Strategy Manual sets out to be a practical handbook for anyone interested in the creation, management or governance of strategy. It aims to demystify strategy and provide a step-by-step guide on how to do it well. It features many innovative models, frameworks and templates to help you make sense of the challenges of strategy and how to overcome them systematically and rigorously.

Mike Baxter is founder and Director of Goal Atlas Ltd, and has a background as a scientist, psychologist and designer. He is a renowned strategy expert, having spent over 20 years delivering independent front-line consultancy to some of the world's leading companies. The Strategy Manual draws on his many years of experience, expertise and thought leadership to deliver clear, visual models and frameworks to help you understand strategy and turn principles into practice.

Print length

446 pages
Language

English
Publisher

Goal Atlas
Publication date

Sept. 26 2020
Dimensions

19.05 x 2.54 x 23.5 cm
ISBN-10

1838276009
ISBN-13

978-1838276003
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Product description

Review

Excellent and actionable hand book on Business Strategy

Very impressed with the way the author uses and presents models, frameworks, and templates to help readers define and execute a business strategy. Also appreciated the clear definitions this book offers on often misinterpreted concepts like vision, mission, values, culture etc. Best management book I've read all year. (Clo Willaerts)

Very useful and to the point!

Very useful and practical models that I am able to use straight away with clients in strategy work. Also interesting to get the historical, philosophical backgrounds to many of the concepts. Makes me want to read more and dig deeper. Also, I like the visualisations of the models, this makes it so much easier to communicate them clearly and swiftly to others. Very very useful book and also quite fun to read although it is primarily intended as a manual. (Carl Henrikson)

About the Author

Mike Baxter has been awarded a PhD in Science, a personal Professorship and Chartered Designer status. He has enjoyed a variety of careers: trawlerman, animal welfare scientist, product designer, higher education college dean, web entrepreneur, author, keynote speaker, business thought-leader and company director. He has been a business consultant since 2001 for some of the world's biggest brands (e.g. Cisco, Google, HSBC, Lilly, Skype, Sony PlayStation) and a long-term advisor to some of London's fastest growing tech start-ups. Mike's company, Goal Atlas Ltd, was established in 2014 to work with leaders and teams to facilitate the systematic, hands-on management of effective strategies (www.goalatlas.com). Mike lives with his family in a houseboat on the River Thames in West London.

Product details

Publisher ‏ : ‎ Goal Atlas (Sept. 26 2020)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 446 pages
ISBN-10 ‏ : ‎ 1838276009
ISBN-13 ‏ : ‎ 978-1838276003
Item weight ‏ : ‎ 978 g
Dimensions ‏ : ‎ 19.05 x 2.54 x 23.5 cm

Customer Reviews:
4.4 28 ratings

About the author

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Mike Baxter

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Mike Baxter has been awarded a PhD in Science, a personal Professorship and Chartered Designer status. He has enjoyed a variety of careers: product designer, higher education college dean, web entrepreneur, independent researcher, author, keynote speaker, business thought-leader, company director, and, early in his working life, trawlerman and animal welfare scientist.

He has been a business consultant since 2001 for some of the world's biggest brands (e.g. Cisco, Google, HSBC, Lilly, Skype, Sony PlayStation) and an advisor to some of London's fastest growing tech start-ups and to leading UK universities. Mike's company, Goal Atlas Ltd, was established in 2014 to work with leaders and teams to facilitate the systematic, hands-on management of effective strategies (www.goalatlas.com).

Mike lives with his family in a houseboat on the River Thames in West London.

Customer reviews

4.4 out of 5

28 global ratings

5 star		62%
4 star		19%
3 star		19%
2 star 0% (0%)		0%
1 star 0% (0%)		0%

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Top reviews from other countries

Carl Henrikson

Very useful and to the point!

Reviewed in the United Kingdom 🇬🇧 on October 4, 2020

Verified Purchase

Very useful and practical models that I am able to use straight away with clients in strategy work. Also interesting to get the historical, philosophical backgrounds to many of the concepts.Makes me want to read more and dig deeper. Also, I like the visualisations of the models, this makes it so much easier to communicate them clearly and swiftly to others. Very very useful book and also quite fun to read although it is primarily intended as a manual.

Chad

A good handbook for strategy practitioners

Reviewed in the United States 🇺🇸 on October 3, 2021

Verified Purchase

A great book outlining the process of developing, adopting and assessing an organization’s strategy. The body of knowledge on practical business strategy has been well integrated in to this manual, making it a good handbook for strategy practitioners.

4 people found this helpful

Amazon Customer

A comprehensive and practical guide on Strategy Development

Reviewed in the United States 🇺🇸 on March 5, 2022

Verified Purchase

As the title suggest, this is a step by step guide that would bring the reader through the whole cycle of developing a strategy. As the author has “warned” this is more of a text book that the reader should pick up and refer to from time to time, hence the content can be a bit heavy but the consistent use of a case study throughout the book helps with understanding the concept application and also makes the reading a little easier. Overall, i enjoyed the book. Great read.

One person found this helpful

Clo Willaerts

Excellent and actionable hand book on Business Strategy

Reviewed in the United States 🇺🇸 on October 11, 2020

Verified Purchase

Very impressed with the way the author uses and presents models, frameworks, and templates to help readers define and execute a business strategy. Also appreciated the clear definitions this book offers on often misinterpreted concepts like vision, mission, values, culture etc. Best management book I’ve read all year.

2 people found this helpful

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The Strategy Manual: A step-by-step guide to the transformational change of anything Hardcover – Sept. 26 2020

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About the Author

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About the author

Mike Baxter

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Buy new: $61.30

Follow the Author

The Strategy Manual: A step-by-step guide to the transformational change of anything Hardcover – Sept. 26 2020

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Product description

Review

About the Author

Product details

About the author

Mike Baxter

Customer reviews

Top reviews from Canada

Top reviews from other countries

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$61.30