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Mike Baxter

The Strategy Manual: A step-by-step guide to the transformational change of anything Paperback – Sept. 26 2020

by Mike Baxter (Author)

24 ratings

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Do you struggle with strategy? Are you unsure how to do it well? Mike Baxter, one of our leading authorities on strategic thinking, demystifies strategy and provides a step-by-step guide on making it robust, agile and fit-for-purpose. The Strategy Manual draws on Mike’s many years of expertise and thought leadership, delivering an accessible, practical handbook for anyone interested in the creation, management or governance of strategy. The book provides readers, at any level of experience and in any sector, with Mike’s valuable insights and innovative models and frameworks that help breathe life into strategy and embed it in the day-to-day actions of all those who will contribute to its ultimate success.

“All too often, strategy is over-complicated or under-utilised. In this book, Mike hits both challenges head on, making core tenets of strategy simple, but more importantly, actionable. As a seasoned practitioner, who’s worked with an enviable roster of clients, there’s no theory here - he’s making the mental models and methodologies that you’d normally expect from tier-one management consultancies available to everyone.” Jake Hird, VP Strategy (APAC), Merkle.

“It’s very readable, personable and I can hear Mike’s voice really well with all the years of experience and thoughtfulness loud and clear.” Gideon White, Director of Strategic Planning, University of East London.

Print length

443 pages
Language

English
Publication date

Sept. 26 2020
Dimensions

19.05 x 2.54 x 23.5 cm
ISBN-13

979-8687698931
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Product details

ASIN ‏ : ‎ B08K4K2Z8H
Publisher ‏ : ‎ Independently published (Sept. 26 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 443 pages
ISBN-13 ‏ : ‎ 979-8687698931
Item weight ‏ : ‎ 880 g
Dimensions ‏ : ‎ 19.05 x 2.54 x 23.5 cm

Best Sellers Rank: #1,267,630 in Books (See Top 100 in Books)
- #3,509 in Systems & Planning (Books)
- #3,546 in Business Systems & Planning (Books)
- #4,018 in Business Strategy & Competition

Customer Reviews:
24 ratings

About the author

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Mike Baxter

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Mike Baxter has been awarded a PhD in Science, a personal Professorship and Chartered Designer status. He has enjoyed a variety of careers: product designer, higher education college dean, web entrepreneur, independent researcher, author, keynote speaker, business thought-leader, company director, and, early in his working life, trawlerman and animal welfare scientist.

He has been a business consultant since 2001 for some of the world's biggest brands (e.g. Cisco, Google, HSBC, Lilly, Skype, Sony PlayStation) and an advisor to some of London's fastest growing tech start-ups and to leading UK universities. Mike's company, Goal Atlas Ltd, was established in 2014 to work with leaders and teams to facilitate the systematic, hands-on management of effective strategies (www.goalatlas.com).

Mike lives with his family in a houseboat on the River Thames in West London.

Customer reviews

4.4 out of 5

24 global ratings

5 star		60%
4 star		18%
3 star		22%
2 star 0% (0%)		0%
1 star 0% (0%)		0%

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Top reviews from other countries

Carl Henrikson

Very useful and to the point!

Reviewed in the United Kingdom 🇬🇧 on October 4, 2020

Verified Purchase

Very useful and practical models that I am able to use straight away with clients in strategy work. Also interesting to get the historical, philosophical backgrounds to many of the concepts.Makes me want to read more and dig deeper. Also, I like the visualisations of the models, this makes it so much easier to communicate them clearly and swiftly to others. Very very useful book and also quite fun to read although it is primarily intended as a manual.

Chad

A good handbook for strategy practitioners

Reviewed in the United States 🇺🇸 on October 3, 2021

Verified Purchase

A great book outlining the process of developing, adopting and assessing an organization’s strategy. The body of knowledge on practical business strategy has been well integrated in to this manual, making it a good handbook for strategy practitioners.

4 people found this helpful

Amazon Customer

A comprehensive and practical guide on Strategy Development

Reviewed in the United States 🇺🇸 on March 5, 2022

Verified Purchase

As the title suggest, this is a step by step guide that would bring the reader through the whole cycle of developing a strategy. As the author has “warned” this is more of a text book that the reader should pick up and refer to from time to time, hence the content can be a bit heavy but the consistent use of a case study throughout the book helps with understanding the concept application and also makes the reading a little easier. Overall, i enjoyed the book. Great read.

One person found this helpful

Clo Willaerts

Excellent and actionable hand book on Business Strategy

Reviewed in the United States 🇺🇸 on October 11, 2020

Verified Purchase

Very impressed with the way the author uses and presents models, frameworks, and templates to help readers define and execute a business strategy. Also appreciated the clear definitions this book offers on often misinterpreted concepts like vision, mission, values, culture etc. Best management book I’ve read all year.

2 people found this helpful

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The Strategy Manual: A step-by-step guide to the transformational change of anything Paperback – Sept. 26 2020

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Product details

About the author

Mike Baxter

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