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The Strategy Manual: A step-by-step guide to the transformational change of anything Paperback – Sept. 26 2020

4.4 out of 5 stars 24 ratings

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Product details

  • ASIN ‏ : ‎ B08K4K2Z8H
  • Publisher ‏ : ‎ Independently published (Sept. 26 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 443 pages
  • ISBN-13 ‏ : ‎ 979-8687698931
  • Item weight ‏ : ‎ 880 g
  • Dimensions ‏ : ‎ 19.05 x 2.54 x 23.5 cm
  • Customer Reviews:
    4.4 out of 5 stars 24 ratings

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Mike Baxter has been awarded a PhD in Science, a personal Professorship and Chartered Designer status. He has enjoyed a variety of careers: product designer, higher education college dean, web entrepreneur, independent researcher, author, keynote speaker, business thought-leader, company director, and, early in his working life, trawlerman and animal welfare scientist.

He has been a business consultant since 2001 for some of the world's biggest brands (e.g. Cisco, Google, HSBC, Lilly, Skype, Sony PlayStation) and an advisor to some of London's fastest growing tech start-ups and to leading UK universities. Mike's company, Goal Atlas Ltd, was established in 2014 to work with leaders and teams to facilitate the systematic, hands-on management of effective strategies (

Mike lives with his family in a houseboat on the River Thames in West London.

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Carl Henrikson
5.0 out of 5 stars Very useful and to the point!
Reviewed in the United Kingdom 🇬🇧 on October 4, 2020
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5.0 out of 5 stars A good handbook for strategy practitioners
Reviewed in the United States 🇺🇸 on October 3, 2021
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4 people found this helpful
Amazon Customer
5.0 out of 5 stars A comprehensive and practical guide on Strategy Development
Reviewed in the United States 🇺🇸 on March 5, 2022
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One person found this helpful
Clo Willaerts
5.0 out of 5 stars Excellent and actionable hand book on Business Strategy
Reviewed in the United States 🇺🇸 on October 11, 2020
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2 people found this helpful