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Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg) by [Jason Kelly]

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Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg) Kindle Edition

4.4 out of 5 stars 27 ratings

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Product description

From the Inside Flap

In a modern world filled with anxiety, pressure, and competition, a growing number of people are spending more time and money than ever before to soothe their minds and tone their bodies. An entire economy worth billions of dollars per year in apparel, gear, and entry fees has formed around their pursuit of wellness.

Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. The opportunity to run, swim, and crawl in the mud is resonating with more and more of us as sports once considered extreme become mainstream, Baby Boomers seek to stay fit, and Millennials search for meaning in a hyper-connected world.

Jason Kelly, whose seminal The New Tycoons unveiled the secretive and powerful world of private equity, turns his sights to the business of sweat. Through intimate, in-depth conversations with the men and women inside the most influential races and companies in the fitness-obsessed economy, you see firsthand how the movement is taking shape and where it’s headed. Every chapter unfolds in a dynamic narrative highlighted with behind-the-scenes insight and illuminating facts that reveal who these highly motivated, health-addicted people are and how much money is at stake.

Whether it’s the president of Motorola gutting out an Ironman ahead of the most important presentation of his corporate life, a marathon-running movie star looking for a new way to raise money for charity, or an injured former professional wrestler who discovers passion and profit in yoga, Kelly weaves together the stories of companies from Equinox to Lululemon.

Fresh faces enter the market every day to take a shot at becoming the next lasting trend, and this practical resource shares invaluable revelations about what’s a passing fancy and what’s a lasting trend. Whether you want to raise money for profit or charity, learn about like-minded people, or find an exciting market to invest in, Sweat Equity will thrill you and inspire you to take your next step.

--This text refers to the hardcover edition.

From the Back Cover

In a modern world filled with anxiety, pressure, and competition, a growing number of people are spending more time and money than ever before to soothe their minds and tone their bodies. An entire economy worth billions of dollars per year in apparel, gear, and entry fees has formed around their pursuit of wellness.

Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. The opportunity to run, swim, and crawl in the mud is resonating with more and more of us as sports once considered extreme become mainstream, Baby Boomers seek to stay fit, and Millennials search for meaning in a hyper-connected world.

Jason Kelly, whose seminal The New Tycoons unveiled the secretive and powerful world of private equity, turns his sights to the business of sweat. Through intimate, in-depth conversations with the men and women inside the most influential races and companies in the fitness-obsessed economy, you see firsthand how the movement is taking shape and where it’s headed. Every chapter unfolds in a dynamic narrative highlighted with behind-the-scenes insight and illuminating facts that reveal who these highly motivated, health-addicted people are and how much money is at stake.

Whether it’s the president of Motorola gutting out an Ironman ahead of the most important presentation of his corporate life, a marathon-running movie star looking for a new way to raise money for charity, or an injured former professional wrestler who discovers passion and profit in yoga, Kelly weaves together the stories of companies from Equinox to Lululemon.

Fresh faces enter the market every day to take a shot at becoming the next lasting trend, and this practical resource shares invaluable revelations about what’s a passing fancy and what’s a lasting trend. Whether you want to raise money for profit or charity, learn about like-minded people, or find an exciting market to invest in, Sweat Equity will thrill you and inspire you to take your next step.

--This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B01DNVSLRG
  • Publisher ‏ : ‎ Bloomberg Press; 1st edition (March 29 2016)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 512 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 217 pages
  • Customer Reviews:
    4.4 out of 5 stars 27 ratings

About the author

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Jason Kelly is a writer covering the global private equity industry for

Bloomberg News in New York and the author of "The New Tycoons: Inside the

Trillion Dollar Private Equity Industry That Owns Everything." He's a frequent

contributor to Bloomberg Television and Bloomberg Businessweek. During his

tenure at Bloomberg, he's written about issues ranging from the aftermath of

Hurricane Katrina to economic development during the war in Afghanistan. Prior

to joining Bloomberg in 2002, he was the editor in chief of digitalsouth

magazine, a publication focused on technology and finance in the Southeast and

Texas. He earned a bachelor's degree from Georgetown University.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
27 global ratings

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Erik Rasmussen
2.0 out of 5 stars Reads like a long business article
Reviewed in the United Kingdom on May 23, 2017
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Uncle_Maxi
3.0 out of 5 stars The first half of the book was an insightful read ...
Reviewed in the United Kingdom on June 18, 2017
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Nermin Ths
5.0 out of 5 stars Quick delivery
Reviewed in the United Kingdom on October 21, 2020
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Karina Souleimanova
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on March 11, 2017
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MMdesigner
5.0 out of 5 stars Business, Fitness, Trends in one book - an excellent read
Reviewed in the United States on December 1, 2016
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