The Third Wave: An Entrepreneur's Vision of the Future Audible Audiobook – Unabridged
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The cofounder of America Online and the presidential ambassador for global entrepreneurship shares a road map to success for future innovators.
Steve Case was on the leading edge of the Internet revolution when he cofounded AOL in 1991. He was an entrepreneur in a business that hadn't even been invented, yet he saw how significantly his efforts could change not only America but the world.
In The Third Wave, Case uses his insights garnered from nearly four decades of working as an innovator, investor, and businessperson to chart a path for future visionaries. From his position as an investor in start-ups like Zipcar and LivingSocial, Case predicts the future of the economy and describes what he calls the "Third Wave of the Internet". AOL and other companies introduced early consumers to the Internet in the first wave; search giants such as Google and companies such as Apple have led us into the second wave, the app economy; and the third wave will be "the Internet of things", in which every experience, product, and service will be transacted online. Using his own experience and examples from companies he's invested in, he lays out a vision for the future of success in a disrupted age.
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|Listening Length||5 hours and 38 minutes|
|Audible.ca Release Date||April 05 2016|
|Publisher||Simon & Schuster Audio|
|Best Sellers Rank|| #106,476 in Audible Books & Originals (See Top 100 in Audible Books & Originals) |
#102 in Industrial Design (Books)
#566 in Shopping Guides (Books)
#626 in High-Tech Industry (Books)
Top reviews from Canada
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I have never heard of Steve Case before, I've never read summaries, prefaces, forewords, or mini autobiographies of a book. I just jump in and judge the read and reread, and then read some other books on the same topic. My review will change as I read more, but for now this is my perspective.
Structure? I've read poorly structured books, this isn't one of them. Case's book elegantly weaves from his personal experience to his extrapolation of the technological future. This switch-over within chapters keeps things fresh and agile.
Content? Key points I enjoyed about this book are the details Case goes into for what will make or break third wave companies, namely Partnerships, Policy, & Perseverance. It helped my co-founders and I to segregate and detail our canvas model for presenting our idea. The second aspect of this book I enjoyed was Case's details into what pitfalls he faced in his rise to being a billionaire. Namely what failures were faced as a top executive at Warner-AOL and details on how he overcame obstacles during the rise of AOL then CVC. The details in these experiences alone make this book a worthwhile buy. I wish there were finer details on the partnerships aspect of third-wave companies, but the the book was not lacking.
Impact? My first time connecting to the internet in Canada, was through AOL, so I was pleasantly surprised when learning about the rise and fall of this giant. It explained things that my child mind didn't comprehend of the AOL merger with Time Warner. Of course, there might be bias on who did what as it is a book from Case's point of view. Yet it's a perspective nonetheless and it's for you to critically accept or reject what is said. I didn't actually read the publication date of this books, so you'll here current references to Snapchat, WhatsApp, etc, which is relevant.
Overall? Better than a self help book, scientific case studies > anecdotes by professionals > self-help books. If you want some meat on how to face key challenges on your rise to developing meaningful change like Pebble's Eric Migicovsky, this is the one to read. Thank you for taking the time to read my review and thank you Steve Case for publishing something invaluable!
Top reviews from other countries
- It seems he wasn't clear what the purpose of the book was. It is a half-hearted account of his time at AOL, and throws in some actions towards the end. It does justice to neither.
- He neglects the opportunities and risks the climate change presents (only 1 short sentence in the epilogue), which I think is a big miss.
- The book is very short; they've used some pointless pictures in the middle, a slightly large font and big spaces to make it seem bigger - still only 220ish pages though.
- Finally, it is pretty US-centric - that doesn't mean the teachings aren't relevant for others, but at points I felt like skipping bits (although I didn't).
I thought the recent books by Yuval Noah Harari, Tapscott and Martin Ford were more insightful.